{"id":947,"date":"2025-04-28T14:08:00","date_gmt":"2025-04-28T08:38:00","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=947"},"modified":"2025-04-28T20:18:21","modified_gmt":"2025-04-28T14:48:21","slug":"unsubscribe-me-12-holiest-unsubscribe-examples","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/unsubscribe-me-12-holiest-unsubscribe-examples\/","title":{"rendered":"Email Unsubscribe Message: Exploring its Nitty Gritties with Examples"},"content":{"rendered":"\n

[This post was originally published on 22nd October 2014. It has been updated on 28th April 2025]<\/strong><\/p>\n\n\n\n

One of the most challenging things that email marketing managers have to deal with is unsubscribe messages. While the unsubscribe rate cannot be totally eliminated, you can still reduce it.<\/p>\n\n\n\n

So, what is a good email unsubscribe rate?<\/strong><\/p>\n\n\n\n

According to the norms, the average unsubscribe rate stands at <\/span>0.1%.<\/span><\/a> If your unsubscribe rate is higher than 0.1%, you must consider revisiting your email marketing strategy.<\/span><\/p>\n\n\n\n

However, the silver lining to the cloud of unsubscribe from emails is that it is better than getting marked as spam.<\/p>\n\n\n\n

That said, let\u2019s discuss the positive aspects of unsubscribes.<\/h2>\n\n\n\n

1. Your sender reputation remains undamaged<\/h3>\n\n\n\n

Although unsubscribes mean that you have lost a prospective client (perhaps, forever), it does not damage your email sender reputation. As a result, your sales funnel remains intact. An email unsubscribe means that the user is not interested in your products or services. It is, therefore, better that they leave the list rather than staying on the list but not engaging with your emails.  <\/span>If you want to create emails that not only blow your subscribers\u2019 minds<\/span> but also are highly engaging, then <\/span>contact us.<\/span><\/a><\/p>\n\n\n\n

2. You can get to understand why they unsubscribed<\/h3>\n\n\n\n

When a subscriber clicks on the unsubscribe mail link, you can redirect them to a preference center and request their feedback. This will let you know the reason for unsubscribes and understand their expectations. It is quite likely that you would not receive feedback from everyone who unsubscribes but those who do can share valuable insights with you.<\/p>\n\n\n\n

3. Your list will have only qualified prospects<\/h3>\n\n\n\n

More often than not, subscribers get on your list without any intention to purchase. As bitter as it may sound, not everyone is interested in the products or services you offer. These prospects are not qualified for your services which makes it an impractical approach to make them stay on the list. Therefore, whenever an uninterested customer proceeds with an <\/span>email opt out, it is actually a blessing in disguise.<\/span><\/p>\n\n\n\n

4. Unsubscribes allow you to determine the flaws in your email marketing strategy<\/h3>\n\n\n\n

If you start noticing too many unsubscribes, you should analyze your email marketing strategy<\/a> and determine whether you are sending too frequent emails. You should check if your emails are relevant for the recipients and their buyer\u2019s journey. Making the necessary changes in your <\/span>HTML email template will help you reduce the email unsubscribe rate and allow you to <\/span>create HTML emails that resonate the most with the target audience.<\/span><\/p>\n\n\n\n

Email Uplers can help you in building emails that not only have a low unsubscribe rate but also bring more conversions.<\/strong><\/h5>\n\n\n\n

The Downside of Unsubscribes<\/h2>\n\n\n\n

Unsubscribes imply that the reader will not engage with any of the future communications which might have a negative impact on sales.<\/p>\n\n\n\n

A higher email unsubscribe rate<\/a> means increased customer attrition and burn out of the list. It can hamper the growth of your business if unsubscribes continue to increase.<\/p>\n\n\n\n

In case your unsubscribes exceed the rate of subscription rate, it can lead to considerable drop in the number of conversions which can be a matter of serious concern for marketers.<\/p>\n\n\n\n

How to Reduce the Email Unsubscribe Rate<\/h2>\n\n\n\n

1. Segment the Email List<\/h3>\n\n\n\n

Segment the subscribers in different groups based on their age, gender, educational qualification, demographics, job position, past purchases, and other parameters that match your industry type and business. So essentially when your subscribers go for an <\/span>email opt out, they<\/span> unsubscribe from this list.<\/span><\/p>\n\n\n\n

By segmenting your email list<\/span>, you can send out personalized emails<\/a> that are more relevant for the subscribers. The most effective segmentation criteria are purchase history and demographics. To start with, you can pick two unique segments and go on to build multiple email campaigns with advanced segmentation options.<\/p>\n\n\n\n

2. Map the content to match the buyer\u2019s journey<\/h3>\n\n\n\n

Whenever you get a new subscriber on your list, you can send a welcome email and try to gather more information that would let you understand their preferences. You can use an automation software tool that would allow dynamic segmentation and help you in the creation of better emails based on the stage the buyer is in.<\/p>\n\n\n\n

If you want to build an effective email automation workflow, get in touch<\/a> with us.<\/strong><\/h5>\n\n\n\n

3. Inform the subscribers about the alternative communication channels<\/h3>\n\n\n\n

Despite all your efforts, if the subscriber still chooses to unsubscribe from all emails, he or she should know that you are also active on social media in case they want to stay in touch with you or receive important company updates. Include social sharing buttons in the footer of the unsubscribe page or the preference center so that the subscribers can still have a chance to hear from you.<\/p>\n\n\n\n

4. Monitor the load time of your emails<\/h3>\n\n\n\n

The load time of emails varies based on the email client and device of the users. You should have a fast loading email that will leave a better impact on the reader. Do not add too many images or heavy visual elements to your <\/span>HTML email template<\/a>; it can make the email slow to load.<\/span><\/p>\n\n\n\n

5. Send the emails at a consistent schedule<\/h3>\n\n\n\n

Receiving emails at a particular time sets the right expectations and works as a powerful brand statement. For instance, I receive an email from Invision App every Wednesday morning at 10 AM in which they share interesting articles related to their industry. <\/span>This <\/span>kind of consistency makes me look forward to their emails and learn more about their services.<\/span><\/p>\n\n\n\n

6. Analyze your email frequency<\/h3>\n\n\n\n

Determine the right email frequency for your segments. Although it might take several email frequency<\/a> tests and trial & error method to work it out, you must make sure that you are not sending too many or too few emails.<\/p>\n\n\n\n

7. Take the customer feedback seriously<\/h3>\n\n\n\n

Whenever you get an unsubscribe, ask for the customer\u2019s feedback so that you can modify your email marketing strategy to cut down unsubscribes. Even though the feedback might not bring the recipient back, it will help you shape up the future strategy.<\/p>\n\n\n\n

8. Send personalized and exclusive offers<\/h3>\n\n\n\n

Incentivize your customers with personalized offers they cannot deny. It will not only keep them engaged but also discourage them from unsubscribing.<\/p>\n\n\n\n

9. Give the customers an option to adjust their email preferences<\/h3>\n\n\n\n

Redirect the unsubscribe link to a preference center from where the customers can change their preferences and put the changes into practice as soon as possible.<\/p>\n\n\n\n

That said, let\u2019s move on to discuss some of the most interesting unsubscribe email examples to inspire you.<\/p>\n\n\n\n

1. Atlas Obscura<\/h3>\n\n\n\n

Atlas Obscura\u2019s unsubscribe email template is a <\/span>basic HTML email template that is crisp, to-the-point, professional, and at the same time does a great job of articulating their remorse as well. Remember, the more direct you are in your unsubscriber emails, the more you\u2019ll be appreciated by your subscribers. Even though they will no longer be on your list, they\u2019ll at least part ways on a good note.\u00a0<\/span><\/p>\n\n\n\n

\"Atlas
Image Source<\/a><\/figcaption><\/figure>\n\n\n\n

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WANT TO SEE HOW PERFECT OUR HTML EMAILS ARE?<\/h2> \n

Download free sample email templates to see our code quality<\/p>\n

DOWNLOAD SAMPLE PACKAGE <\/span><\/a><\/div>\n <\/div>\n <\/div>\n
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\"\"\/<\/figure>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n
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Download<\/span> A Sample<\/h2>\n
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2. Bestmade<\/strong><\/h3>\n\n\n\n

The reason why this, in our opinion, ranks among the best unsubscribe message examples out there is because of its sheer simplicity. A dutiful acknowledgement of the user\u2019s action followed up by an earnest plea, laced with a healthy dose of humor, to get them to reconsider the same. Full marks for the approach.<\/p>\n\n\n\n

\"unsubscribe
Image source<\/a>
<\/figcaption><\/figure>\n\n\n\n

3. Readymag<\/strong><\/h3>\n\n\n\n

Readymag\u2019s approach to unsubscribe messages is one that we really appreciate and something that is starting to get really popular among brands these days. What\u2019s this said approach, you ask? This: monitoring your subscriber\u2019s engagement levels, identifying the least engaged ones, and asking them whether they want to opt out of your communications. This kind of upfront behavior is generally well-received by customers and ensures that you part ways with them on good terms.<\/p>\n\n\n\n

\"Readymag\u2019s
Image source<\/a><\/figcaption><\/figure>\n\n\n\n\n\n\n

4. HubSpot<\/h3>\n\n\n\n

HubSpot has an amazing video on the unsubscribe landing page with this message. Another way it stands out is that it points out to the subscribers to keep in touch on social platforms if not the email subscription.<\/p>\n\n\n

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5. Groupon<\/h3>\n\n\n\n

Groupon\u2019s unsubscribe page generated quite a stir with its funny video that punishes Derrick for his folly of sending an email the subscriber did not like, followed by an immediate closing screen that reads- \u201cThat was pretty mean\u2026 I hope you are happy. Want to make it up to Derrick? Resubscribe!\u201d Surely a creative marketer\u2019s way,<\/p>\n\n\n

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\"Groupon<\/figure><\/div>\n\n\n

6. Cuisinart<\/strong><\/h3>\n\n\n\n

This unsubscribe template from Cuisinart gives users another option to ponder upon before proceeding to click the unsubscribe button- adjusting their preferences. A big reason why subscribers opt out of brand communications is because they get overwhelmed by their sending frequency. Quite a smart tactic then this by Cuisinart, won\u2019t you agree?<\/p>\n\n\n\n

\"
Image source <\/a>
<\/figcaption><\/figure>\n\n\n\n

7. Costco<\/h3>\n\n\n\n

Costco\u2019s opt-out email example showcases a \u2018Did you know?\u2019 box on the side containing the links to benefits, security assurance and preferences to the Costco subscription. The use of the words \u2018You\u2019re in control!\u2019 makes the subscriber feel that they can still continue with their final decision.
<\/p>\n\n\n

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\"Costco<\/figure><\/div>\n\n\n

8. Hulu<\/h3>\n\n\n\n

Hulu\u2019s unsubscribe message in email is earnest, amiable, and extremely polished. They don\u2019t make you guilty about cancelling your subscription but subtly call your attention to the fact that by doing so you might potentially be letting go of \u201cthousands of episodes of TV\u201d. Really makes you think what your weekends would be like without Hulu, doesn\u2019t it?
<\/p>\n\n\n\n

\"Hulu\u2019s<\/figure>\n\n\n\n

Image Source<\/a><\/p>\n\n\n\n

9. Beta List<\/h3>\n\n\n\n

We\u2019ve said this before and we\u2019ll say it again- if you\u2019re falling short of ideas, turn to pop culture of inspiration. If you\u2019re well versed with your target demographic, using the right pop-culture reference can do wonders for your engagement metrics. And in the case of unsubscribe messages, it might just cause them to have a change of heart. Woody and Buzz Lightyear bidding you goodbye in your inbox is quite the hard sight to behold, isn\u2019t it?
<\/p>\n\n\n\n

\"Beta<\/figure>\n\n\n\n

Image Source<\/a><\/p>\n\n\n\n

10. JETSETTER<\/h2>\n\n\n\n

JETSETTTER\u2019s unsubscribe page has a neat table containing various email frequencies with a short description about what to expect from each one of them. The unsubscribe email message allows the user to set the preferences according to his or her choice. That increases the likelihood of reducing unsubscribes.<\/p>\n\n\n

\n
\"unsubscribe<\/figure><\/div>\n\n\n
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Other creative ideas that can be incorporated to design unsubscribe landing pages, are as follows:<\/p>\n\n\n\n

1. Blending past behavior with rational reasons to stay back!<\/strong><\/p>\n\n\n\n

Example: A future sneak peek \u2013 Larger than life heaven\u2019s preview in email or landing page.<\/p>\n\n\n\n

2. Real time personalization on unsubscribe page!<\/strong><\/p>\n\n\n\n

Examples: Sand clock \u2013 \u201cDying in your separation, 8 seconds to bring us back to life\u201d \u2013 Resubscribe<\/p>\n\n\n\n

You left a time bomb! Tick Tick Tick, It\u2019s dreadful, Save us \u2013 10,9,8\u2026.2 Resubscribe and a few seconds later\u2026 1 Blast!!<\/p>\n\n\n\n

It is 7.00 AM in Sydney, our email manager hasn\u2019t woke up yet and you are about to spoil his day. Unsubscribe later as he wakes up? No?<\/p>\n\n\n\n

3. Showing the loss in humorous way using a funny image.<\/strong><\/p>\n\n\n\n

Example: \u201cNo longer want to receive insightful blog updates? Well, you can leave us for sure, but half knowledge is a dangerous thing! \ud83d\ude1b<\/p>\n\n\n\n

Wrapping Up<\/strong><\/h2>\n\n\n\n

Incorporate these simple-to-implement ideas into your businesses\u2019 unsubscribe landing page, to be able to make those priceless subscribers stay!<\/p>\n\n\n\n

Signing off with an opt out email example to inspire you:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

However, remember that the best unsubscribe email message of confirmation is the one that you don’t send. <\/em><\/strong><\/p>\n\n\n\n

If you have any other tips, do let us know in the comments below. <\/p>\n","protected":false},"excerpt":{"rendered":"

Sending an unsubscribe email isn\u2019t easy, but it is certainly important. Learn to do it the right way in this article<\/p>\n","protected":false},"author":1,"featured_media":13560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[346,89,118,440,430,439,909],"class_list":["post-947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-email-marketing-list-churn","tag-unsubscribe","tag-unsubscribe-email","tag-unsubscribe-email-examples","tag-unsubscribe-email-template","tag-unsubscribe-email-templates"],"yoast_head":"\nEmail Unsubscribe Messages: Best Practices & Examples<\/title>\n<meta name=\"description\" content=\"Learn how to craft effective unsubscribe emails. 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