{"id":9567,"date":"2017-12-15T19:00:29","date_gmt":"2017-12-15T13:30:29","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=9567"},"modified":"2021-11-11T02:24:08","modified_gmt":"2021-11-10T20:54:08","slug":"5-brands-using-triggered-emails-win-customer-loyalty","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/5-brands-using-triggered-emails-win-customer-loyalty\/","title":{"rendered":"How 5 Big Brands are Using Triggered Emails to Win Customer Loyalty"},"content":{"rendered":"

Think about it. When was the last time you made a purchase after getting an offer for free shipping or an extra discount? Maybe it was just on Black Friday?<\/p>\n

As both a marketer and a consumer, you know the power of triggered emails. When you\u2019re browsing, a triggered email might push you to purchase. And as a marketer, you know that triggered emails can not only convert customers but create loyalty.<\/p>\n

That\u2019s why these messages are incredibly powerful when used correctly. It\u2019s not just about abandoned shopping carts.<\/p>\n

Here\u2019s how 5 brands leverage triggered emails<\/a> for loyalty and trust \u2014 and of course, to help nudge toward a buying decision.<\/p>\n

\"\"<\/a><\/div><\/div>\n

Inactivity Reminders<\/h2>\n

Your customers are busy, distracted and multitasking \u2014 just like you. They forget about browsing new items from their favorite store, or might not have been in the market for your goods in a while. Sometimes, it takes a little reminder and some incentive to get them to stop by and make a purchase.<\/p>\n

That\u2019s where inactivity reminders come in.<\/p>\n

Inactivity reminders are different from abandoned shopping cart emails or site activity triggered emails. Instead, these little nudges re-engage inactive customers with coupons and personalized messages, making customers feel valued by the brand.<\/p>\n

This example of a re-engagement email<\/a> from LOFT urges customers to return with a big reward. Who doesn\u2019t love getting cash off?<\/p>\n

\"Loft<\/p>\n

\"\"<\/a><\/div><\/div>\n

Date-Based Triggers<\/h2>\n

What\u2019s better than singing \u201cHappy Birthday\u201d for your subscribers?<\/p>\n

Make them feel special on their birthday or customer anniversary with an ultra-personal and engaging message \u2014 paired with a coupon or other present, of course. It\u2019s a great reason for them to treat themselves and re-engage with you.<\/p>\n

But you don\u2019t need to wait for just one occasion each year. Other dates, such as a holiday or season, can be a reason to engage. It all depends on what fits your business.<\/p>\n

For GrubHub, this means sending weather-based triggers to cozy and hungry customers who don\u2019t want to venture out into the rain.<\/p>\n

\"GrubHub<\/p>\n

Activewear retailer Soybu encourages new subscribers to share their birthday and tells customers upfront to expect a special gift.<\/p>\n

\"Soybu<\/p>\n

Social Sharing<\/h2>\n

Customers trust people they know. It\u2019s why you ask a friend for a recommendation for a new hairstylist, and why you can\u2019t stop talking about that amazing new restaurant.<\/p>\n

The power of word of mouth is obvious and undeniable; according to Nielsen, 92% of consumers trust friends and family<\/a> more than advertising. The easiest way for email marketers to harness this power is to make it easy for customers to share on social media.<\/p>\n

\"\"<\/a><\/div><\/div>\n

Sharing encourages a deeper engagement with your brand and helps spread the word to valuable new customers.<\/p>\n

Give customers a clear reason to share and strong message to send along, such as a referral, a discount or a special event.<\/p>\n

Below, both Rinse and Stitch Fix offer big referral discounts to both customers and their friends.<\/p>\n

\"Rinse

Click on image to view the GIF<\/p><\/div>\n

\"Stitch

Click on image to view GIF<\/p><\/div>\n

Remember that triggered emails aren\u2019t just for shipping updates. Instead, dig into your data for customer insights, and then get creative with new ideas and bright, user-friendly email designs<\/a>. The result is sure to delight your customers.<\/p>\n

Author: Kirsten Onsgard, Towerdata<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

Think about it. When was the last time you made a purchase after getting an offer for free shipping or an extra discount? Maybe it was just on Black Friday? As both a marketer and a consumer, you know the power of triggered emails. When you\u2019re browsing, a triggered email might push you to purchase. […]<\/p>\n","protected":false},"author":4,"featured_media":9582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[818,817,26],"class_list":["post-9567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-triggered-email-examples","tag-triggered-email-marketing","tag-triggered-emails"],"yoast_head":"\n5 Big Brands Using Triggered Emails to Win Customer Loyalty<\/title>\n<meta name=\"description\" content=\"Triggered emails aren\u2019t just for shipping updates. 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