From B2C email marketing statistics to segmentation to personalization, by the end of this report, you\u2019ll be amazed by the prevalence of email as a vital limb of marketing in the second decade of the 21st century. <\/p>\n\n\n\n
It\u2019s going to be numbers all the way down. So, let\u2019s crunch away!
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- Email Marketing Statistics in 2024
<\/strong><\/a><\/li>- Mobile Email Marketing Statistics
<\/strong><\/a><\/li>- AI Email Marketing Statistics
<\/strong><\/a><\/li>- B2B Email Marketing Statistics
<\/strong><\/a><\/li>- B2C Email Marketing Statistics
<\/strong><\/a><\/li>- Personalized Email Marketing Statistics
<\/strong><\/a><\/li>- Email Segmentation Statistics
<\/strong><\/a><\/li>- Email Automation Statistics
<\/strong><\/a><\/li>- Email Subject Line Statistics
<\/strong><\/a><\/li>- Email Marketing Testing Statistics
<\/strong><\/a><\/li>- Email Deliverability Statistics<\/strong><\/a><\/li><\/ul>\n\n\n\n
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Email Marketing Statistics in 2024<\/strong><\/h2>\n\n\n\n
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![\"Email](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image2-2-1024x745.png\")
<\/figure><\/div>\n\n\n\nImage source: Forbes<\/a><\/p>\n\n\n\n
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- At present, there are around 4.48 billion email users across the world. (Source: Forbes Advisor<\/a>)
<\/li>- Approximately 361 billion emails get sent every day, and it will shoot up to 408 billion by 2027. (Source: OptinMonster<\/a>)
<\/li>- 81% of companies use email as part of their marketing strategy. (Source: Forbes Advisor<\/a>)
<\/li>- 64% of small businesses also use email marketing. (Source: Forbes Advisor<\/a>)
<\/li>- 36.5% is the average open rate for an email campaign. (Source: Forbes Advisor<\/a>)
<\/li>- Faith-based organizations have the highest open rate at 45.50%, followed by child care services and family and social services. (Source: Forbes Advisor<\/a>)
<\/li>- 37% of brands are already increasing their email marketing budget. (Source: HubSpot<\/a>)
<\/li>- The majority of marketers send 2-3 marketing emails every day. (Source: HubSpot<\/a>)
<\/li>- The best day to send marketing emails is Tuesday, according to 27% of respondents. (Source: HubSpot<\/a>)
<\/li>- 48.63% of all emails are spam. (Source: Statista)
<\/li>- For every dollar spent in US and EU brands, email marketing generates a whopping $41 and $43 of ROI, respectively. (Source: Litmus)
<\/li>- Email marketing is 40 times more effective at customer acquisition than X and Facebook combined. (Source: McKinsey<\/a>)
<\/li>- US marketers allocate 12% of their budget for email marketing. (Source: eMarketer)
<\/li>- According to Zero Bounce\u2019s survey, 39% of respondents check their inboxes three to five times every day. (Source: Zero Bounce<\/a>)
<\/li>- 44% of the respondents identified too many emails being sent as the top reason for unsubscribing from a list.
<\/li>- 61% of people check their email on their cell. At the same time, 25% of the respondents said they never checked the Promotions tab.
<\/li>- 56% of the respondents have at least three email addresses. <\/li><\/ul>\n\n\n\n
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Mobile Email Marketing Statistics<\/strong><\/h2>\n\n\n\n
- Mobile accounts for 41% of email opens, followed by desktop at 39% and tablets and other devices at 20%. (Source: Forbes Advisor<\/a>)
<\/li>- 33% of emails are opened on iPhone. (Source: Forbes Advisor<\/a>)
<\/li>- More than half of email marketers optimize their email campaigns for mobile viewing. (Source: Forbes Advisor<\/a>)
<\/li>- 35% of email marketers prioritize a mobile-first approach to email design. (Source: Litmus<\/a>)
<\/li>- 59% of millennials prefer checking their emails on their cell (Source: Forbes Advisor<\/a>)
<\/li>- 46% of smartphone users would receive marketing communications from brands via email. (Source: Statista<\/a>)
<\/li>- Brands report a 15% increase in mobile clicks when optimizing email designs for mobile viewing. (Source: G2<\/a>)
<\/li>- Next only to iPhone\u2019s email app, Gmail has the highest market share. (Source: Litmus Labs<\/a>)
<\/li>- Gmail has clocked in more than 10 billion downloads on Google Play. (Source: Google Play<\/a>)
<\/li>- More than 20% of consumers who check their emails on their cell are likely to repeat the action again. (Source: Campaign Monitor<\/a>)
<\/li>- 81% of consumers prefer opening emails on their smartphones, while only 21% prefer tablets. (Source: Campaign Monitor<\/a>)
<\/li>- 50% of consumers would rather delete an email if it\u2019s not optimized for mobile viewing. (Source: M<\/a>a<\/a>pp<\/a>)<\/li><\/ul>\n\n\n\n
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![\"We](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2021\/10\/6.jpg\")
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AI Email Marketing Statistics\n<\/h2>\n\n\n\n
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![\"AI](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image5-1.png\")
<\/figure><\/div>\n\n\n\nImage source: Selzy<\/a><\/p>\n\n\n\n
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- 63% of marketers leverage generative AI tools for email marketing. (Source: G2<\/a>)
<\/li>- 38% of marketers use generative AI mainly to write emails. (Source: HubSpot<\/a>)
<\/li>- 58.3% of marketers believe that using AI can improve their email newsletters. (Source: G2<\/a>)
<\/li>- 41% of marketers say that AI email marketing helps them make more money. (Source: G2<\/a>)
<\/li>- Currently, 10% of email marketing teams use AI to write email copy. (Source: Litmus<\/a>)
<\/li>- The use of generative AI tools led to an increase in the click-through rate by 13.44%. (Source: Returnpath<\/a>)
<\/li>- 39% of marketers believe that AI-powered hyper-personalization will have the biggest impact on email marketing. (Source: emarketer<\/a>)
<\/li>- To 18% of marketers, blockchain technology will have the least impact on AI email marketing in the future. (Source: emarketer<\/a>)
<\/li>- 57% of marketing brands with over 500 employees are already using AI in their email campaigns. (Source: Ascend2<\/a>)
<\/li>- For 95% of marketers, using generative AI for email creation is \u201ceffective,\u201d while 54% find it \u201cvery effective.\u201d (Source: HubSpot<\/a>)
<\/li>- AI-powered email marketing leads to a 41% increase in revenue. (Source: Adobe<\/a>)
<\/li>- 87% of marketers use AI to ramp up their email marketing. (Source: Master of Code<\/a>)
<\/li>- 51% of generative AI users from the email world use ChatGPT. (Source: Litmus<\/a>)<\/li><\/ul>\n\n\n\n
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B2B Email Marketing Statistics<\/h2>\n\n\n\n
- The average email open rate in B2B is 15.14%. (Source: Statista<\/a>)
<\/li>- The average conversion rate via email in B2B is 2.5%. (Source: Ruler Analytics<\/a>)
<\/li>- The average unsubscribe rate in the B2B sector stands at 0.24%. (Source: Mailerlite<\/a>)
<\/li>- The average click-through rate in B2B is 2.44%. (Source<\/a>)
<\/li>- 73% of B2B marketers find email to be the best digital marketing channel for reaching out to prospects. (Source: Forbes Advisor<\/a>)
<\/li>- 81% of B2B marketers already use email. (Source: Forbes Advisor<\/a>)
<\/li>- 77% of B2B consumers prefer email to be their channel for communication. (Source: Forbes Advisor<\/a>)
<\/li>- 67% of B2B consumers, overwhelmed by the number of emails they get, have a dedicated junk email account set up. (Source: Gartner<\/a>)
<\/li>- Email is the third-highest granted media platform to have been used by B2B marketers. (Source: Content Marketing Institute<\/a>)
<\/li>- 79% of B2B companies and agencies find email to be the most successful digital marketing channel for distributing content. (Source: Content Marketing Institute<\/a>)
<\/li>- 40% of B2B marketers report email newsletters to be the most critical part of their overall content marketing success. (Source: Content Marketing Institute<\/a>)
<\/li>- 55% of B2B marketers have increased their email marketing budget in the past year. (Source: Influencer Marketing Hub<\/a>)<\/li><\/ul>\n\n\n\n
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B2C Email Marketing Statistics<\/h2>\n\n\n\n
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![\">B2C](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image1-2.png\")
<\/figure><\/div>\n\n\n\nImage source: Content Marketing Institute<\/a><\/p>\n\n\n\n
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- 50% of consumers buy directly due to marketing emails at least once every month. (Source: Salecycle<\/a>)
<\/li>- Over 8 out of 10 consumers will open a welcome email, leading to twice the number of opens and four times the number of clicks, in comparison to other types of emails sent. (Source: GetResponse<\/a>)
<\/li>- Automation is an integral part of email marketing for 87% of B2C marketers. (Source: HubSpot<\/a>)
<\/li>- 60% of respondents to a survey said that marketing emails have played a role in their buying decisions. (Source: Constant Contact<\/a>)
<\/li>- Accessibility is top-of-mind for 64% of B2C marketers when creating emails. (Source: Pathwire<\/a>)
<\/li>- The abandoned cart email has an average open rate of 50.5%, which is 15% higher than the open rate of other marketing emails. (Source: Forbes Advisor<\/a>)
<\/li>- People are three times more likely to buy from marketing emails than social media. (Source: Forbes Advisor<\/a>)
<\/li>- Automated\/triggered emails generate 30 times more revenue per recipient. (Source: Forbes Advisor<\/a>)
<\/li>- 80% of retail businesses report email marketing to be their most successful means of customer retention. (Source: Word Stream<\/a>)
<\/li>- 51% of US consumers prefer email to other marketing channels for receiving discounts. (Source: Backlinko<\/a>)
<\/li><\/ul>\n\n\n![\"Responsive](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/07\/Banner-02-100.jpg\")
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Personalized Email Marketing Statistics<\/h2>\n\n\n\n
- 75% of respondents hate seeing content not relevant to them. (Source: OptinMonster<\/a>)
<\/li>- Irrelevant content is again the top reason why 43% of people unsubscribe from an email list. (Source: OptinMonster<\/a>)
<\/li>- 58% of email marketing revenue comes directly from target and personalized campaigns. (Source: Instapage<\/a>)
<\/li>- 75% of customers would prefer buying from a brand that is acquainted with their purchase history and recommend relevant products to them. (Source: Instapage<\/a>)
<\/li>- 74% of the Baby Boomers consider email to be their most personal form of communication. (Source: HubSpot<\/a>)
<\/li>- Addressing the recipient by their first name can increase the open rate by 35%. (Source: Snov<\/a>)
<\/li>- Email segmentation leads to a colossal 760% increase in revenue generation. (Source: HubSpot<\/a>)
<\/li>- Personalized subject lines are 26% more likely to generate opens. (Source: OptinMonster<\/a>)
<\/li>- The top three reasons for personalized email campaigns are higher open rate (82%), followed by improved CTR (75%), and customer satisfaction (58%). (Source: Snov<\/a>)
<\/li>- 96% of businesses report personalization leads to email marketing success. (Source: Sender<\/a>)
<\/li>- Email personalization reduces the cost of acquisition by 50%, improves spending efficiency by 10-30%, and spikes revenue generation by 5-15%. (Source: Sender<\/a>)<\/li><\/ul>\n\n\n\n
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Email Segmentation Statistics<\/strong><\/h2>\n\n\n\n
- 25% of revenue generation can be traced to segmented lists. (Source: DMA)
<\/li> - 74% of customers are frustrated when email content is not aligned with their individual interests. (Source: Campaign Monitor<\/a>)
<\/li>- No more than 31% of email marketers use basic segmentation (Source: GetResponse<\/a>)
<\/li>- 78% of marketers consider list segmentation indispensable to their marketing strategy. (Source: Gleanster)
<\/li>- Segmented campaigns boast a 100.95% click rate in comparison to non-segmented email campaigns. (Source: Mailchimp<\/a>)<\/li><\/ul>\n\n\n\n
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Email Automation Statistics<\/h2>\n\n\n\n
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![\"Email](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image4-1.png\")
<\/a><\/figure>\n\n\n\nImage source: Statista<\/a><\/p>\n\n\n\n
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- In 2023, the most automated marketing channel was email. (Source: As<\/a>c<\/a>end2<\/a>)
<\/li>- Automation is the third-most effective marketing strategy today. (Source: HubSpot<\/a>)
<\/li>- 18% of brands that do email marketing consider automation as their primary tactic. (Source: Hub<\/a>Spot)
<\/a><\/li>- 31% of email orders is the direct result of automated campaigns. (Source: Omnisend<\/a>)
<\/li>- In one of the tests carried out on 17 billion emails, automated emails scored 84% higher open rates, 2,270% increase in conversion rates, and a 341% increase in the click rate. (Source: Omnisend<\/a>)
<\/li>- 48% of email marketers plan to increase automation in the coming 12 months. (Source: MarketingCharts<\/a>)
<\/li>- The most automated email campaigns are onboarding and post-purchase, according to 55% of marketers. (Source: Litmus<\/a>)<\/li><\/ul>\n\n\n\n
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Email Subject Line Statistics<\/h2>\n\n\n\n
- 47% of recipients decide whether or not to open an email based solely on its subject line. (Source: Startup Bonsai)
<\/li> - Again, based solely on the subject line, 68% of recipients decide whether or not to mark an email as spam. (Source: Startup Bonsai)
<\/li> - Subject lines with 61-70 characters tend to have the highest open rate at 32.1%. (Source: GetResponse)
<\/li> - The inclusion of a preheader text along with the subject line results in an average click-through rate of 3.12%. (Source: GetResponse)
<\/li> - More than 60% of recipients find email subject lines with just block letters unacceptable. (Source: MarTech)
<\/li> - Adding emojis to your subject lines increases the open rate by a great 56%. (Source: GetResponse)
<\/li> - Emails with the word \u201cupdate\u201d in their subject lines have the highest average open rate (42.84%), followed by \u201cevents\u201d at 42.76%, \u201cnews\u201d at 37.98%, \u201cnewsletter\u201d at 37.25%, and \u201cprize\u201d at 35.07%. (Source: GetResponse)<\/li><\/ul>\n\n\n\n
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![\"analyses_email-campaign\"](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2023\/10\/analyses_email-campaign.jpg\")
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Email Marketing Testing Statistics<\/h2>\n\n\n\n
- 59% of companies perform A\/B testing on their email campaigns<\/a>. (Source: Adoric)
<\/li>- In exchange for email addresses or tweets, an A\/B test on an eBook campaign showed that 85% of people agreed to give their email addresses, rather than tweet about the eBook. (Source: WordStream)<\/li><\/ul>\n\n\n\n
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Email Deliverability Statistics<\/h2>\n\n\n\n
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![\"Email](\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2024\/10\/image3-1.png\")
<\/figure><\/div>\n\n\n\nImage source: Email Tool Tester<\/a><\/p>\n\n\n\n
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- In 2024, the average deliverability rate is 83.1%. (Source: Email Tool Tester<\/a>)
<\/li>- Gmail has the highest deliverability rate at 95.54%, followed by Microsoft at 91.33%, Yahoo at 81.33%, and AOL at 76%. (Source: Email Tool Tester)
<\/li>- The top five deliverability platforms in 2024 are ActiveCampaign (94.2%), Constant Contact (91.7%), GetResponse (90.9%), Moosend (90.1%), and CleverReach (90%). (Source: Email Tool Tester)<\/li><\/ul>\n\n\n\n
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- Gmail has the highest deliverability rate at 95.54%, followed by Microsoft at 91.33%, Yahoo at 81.33%, and AOL at 76%. (Source: Email Tool Tester)
- In exchange for email addresses or tweets, an A\/B test on an eBook campaign showed that 85% of people agreed to give their email addresses, rather than tweet about the eBook. (Source: WordStream)<\/li><\/ul>\n\n\n\n
- 59% of companies perform A\/B testing on their email campaigns<\/a>. (Source: Adoric)
- Automation is the third-most effective marketing strategy today. (Source: HubSpot<\/a>)
- No more than 31% of email marketers use basic segmentation (Source: GetResponse<\/a>)
- Irrelevant content is again the top reason why 43% of people unsubscribe from an email list. (Source: OptinMonster<\/a>)
- Over 8 out of 10 consumers will open a welcome email, leading to twice the number of opens and four times the number of clicks, in comparison to other types of emails sent. (Source: GetResponse<\/a>)
- The average conversion rate via email in B2B is 2.5%. (Source: Ruler Analytics<\/a>)
- 38% of marketers use generative AI mainly to write emails. (Source: HubSpot<\/a>)
- 33% of emails are opened on iPhone. (Source: Forbes Advisor<\/a>)
- Approximately 361 billion emails get sent every day, and it will shoot up to 408 billion by 2027. (Source: OptinMonster<\/a>)
- Mobile Email Marketing Statistics