{"id":9737,"date":"2023-04-28T00:30:00","date_gmt":"2023-04-27T19:00:00","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=9737"},"modified":"2023-04-28T00:56:05","modified_gmt":"2023-04-27T19:26:05","slug":"right-colors-boost-email-engagement","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/right-colors-boost-email-engagement\/","title":{"rendered":"Email Marketing Tips #1 – How the Right Colors can Boost Email Engagement"},"content":{"rendered":"\n

[This post was originally published on 20th Oct 2021. It has been updated on 28th April 2023.]<\/p>\n\n\n\n

First impressions matter!<\/b><\/h2>\n\n\n\n

This is a mantra that turns the wheels of marketing all around the globe. It takes an average person <\/span>0.05 seconds<\/span><\/a> to make an impression. Needless to say, the product being marketed needs to make good use of this time period. Email marketers tend to experiment with the subject line and preheader text to boost open rates<\/a> but once the subscriber opens the email, what they do next relies heavily on the design.<\/span><\/p>\n\n\n\n

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\"AirFrance\"<\/a><\/figure>\n\n\n\n


In the above email, even before you read the words in the email, your attention immediately falls on the bright scenery and the blue color standing out against the sea of lavender and mild yellow. Next, you notice the subtle animation of the flowers gently moving on either side of the image, and as you move ahead, while you skim across the text, your eye scan path is diverted towards the bright-colored CTA buttons. This is how important design is to email marketing and more importantly, to highlight the pivotal role that colors play in designing a high engagement email<\/a>. In this article, we\u2019ll take a look at the various ways in which using colors in email can help you spruce up your email engagement strategy.<\/span><\/p>\n\n\n\n

Choosing The Perfect Color Scheme<\/b><\/h2>\n\n\n\n

Adding colors to yourengagement emails doesn\u2019t mean slapping any random colors from the visible part of the color spectrum and making it work. Designers make use of different color schemes to make their mobile-responsive email templates<\/a> stand out. Choosing a color scheme starts with choosing a base color (generally brand color) and the secondary (and tertiary) color is chosen based on the base color.  Additionally, you also have to focus on choosing email background colors that contrast appropriately with the foreground elements. The best engagement email examples out there are those who manage to strike perfect harmony with their usage of colors.<\/p>\n\n\n

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Achromatic Color Scheme<\/strong>: Derived from the Greek word \u2018chroma\u2019, achromatic roughly translates into \u2018devoid of color\u2019 i.e. Black and White color scheme. In this kind of color scheme, white text is used over a black background to create an artistic effect as well as a clean and professional look. Here\u2019s an example of a Black Friday email from Eton to help you understand this concept better.<\/p>\n\n\n\n

\"Black
Image Source<\/a><\/figcaption><\/figure>\n\n\n\n

Monochromatic Color Schemes<\/strong>: As the word suggests, this color scheme has one main hue and variations of the same. Even though this lacks contrast, the monochromatic color scheme provides a clean and polished image. Monochromatic color schemes are adored by brands because they render their emails with a minimal, elegant, and sophisticated aesthetic. Any agency offering email template design services<\/a> will concur.<\/p>\n\n\n\n

\"Monochromatic
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Analogous Color Scheme<\/strong>: In this color scheme, the secondary color is any color that is placed directly next to the base color in the color wheel. Owing to the colors being next to each other, the resultant design ends up having a non-contrasting, softer feel. Many brands make use of this scheme in their re-engagement emails<\/a> to captivate their audience\u2019s attention.<\/p>\n\n\n\n

\"beautiful
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In this email by Code School, the use of green in the CTA button does not make it stand out much but the color still manages to catch the subscribers\u2019 attention.<\/p>\n\n\n\n

\"re-engagement
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Similarly, in this re-engagement email by Scratch, the analogous shades blend well to create an overall soothing visual impact. Here, the CTA button stands out rather noticeably as well.<\/p>\n\n\n\n

Complementary and Triadic Color Schemes<\/strong>: Using two different colors from opposing sides of a color wheel generates a contrasting effect and such a color scheme is called a complementary color scheme. When you use three colors that are equidistant from each other in the color wheel, it is called a Triadic Color scheme. The <\/strong>best re-engagement emails out there can be observed making frequent use of this color scheme.<\/p>\n\n\n\n

\"Harry's-Complementary-Color-in-email\"
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Red and blue colors have been used in the background as well as in the email elements. Although there is a sharp contrast, each section is evident.<\/p>\n\n\n\n

The Psychological Effects Of Colors<\/strong><\/h2>\n\n\n\n

Emails with attractive color schemes and visually appealing design aesthetics have time and again been observed to drive engagement and lead conversion than the rest.  So, there\u2019s definitely no denying that colors play a significant role in influencing our choices.<\/p>\n\n\n\n

A popular study titled \u201cImpact of color on marketing\u201d<\/a> by Emerald Study reported that as many as 90% of instant product-related judgments are based primarily on color associations. Of course, colors definitely impact purchasing decisions, but if you think that\u2019s all they do, then you\u2019re highly mistaken.<\/p>\n\n\n\n

They also:<\/p>\n\n\n\n