{"id":9925,"date":"2018-02-05T18:44:34","date_gmt":"2018-02-05T13:14:34","guid":{"rendered":"https:\/\/email.uplers.com\/blogs\/?p=9925"},"modified":"2020-08-08T19:00:29","modified_gmt":"2020-08-08T13:30:29","slug":"meet-winners-best-email-design-hunt-2017","status":"publish","type":"post","link":"https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/","title":{"rendered":"Meet the Winners of The Best Email Design Hunt 2017"},"content":{"rendered":"<p><strong>THE BEST EMAIL DESIGN HUNT 2017<\/strong><\/p>\n<p><em>Contest to Appreciate the Best Creative Mind behind an Email<\/em> \u2013 This was the essence behind organizing the first-of-its-kind global email design contest.<\/p>\n<p>And true to its spirit, we along with the whole email fraternity are happy and honored to see (and discover) some of the most beautiful emails conveying their brand\u2019s message with absolute creative brilliance.<\/p>\n<p>Every email entry that made to the Contest Gallery was amazingly creative, but we have the top 3 winners and this time they had the slight edge over others.<\/p>\n<p>I\u2019m sure you want to meet them and know the story behind their email. Many Congratulations to them and Thank You for sharing their story with us all.<\/p>\n<h3>WINNER &#8211; Sarah Magnone<\/h3>\n<p>Company Name: Tough Mudder<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9928\" title=\"Winner-Sarah-The Best Email Design Hunt 2017\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/02\/Winner-Sarah-The-Best-Email-Design-Hunt-2017.gif\" alt=\"Winner-Sarah-The Best Email Design Hunt 2017\" width=\"500\" height=\"500\" \/><\/p>\n<p><strong>Hey Sarah, tell us about yourself.<\/strong><\/p>\n<p><strong>Sarah:<\/strong> Creative visionary &amp; designer living in Brooklyn. I spend my days designing on a comfy couch at TMHQ (Tough Mudder headquarters). Coffee is my fuel for developing creative strategies &amp; doughnuts are the magic to my dope designs. While I\u2019m not working, I\u2019m getting my zen on in a yoga class somewhere.<\/p>\n<p><strong>\u00a0Tell us something about your winning email design at THE BEST EMAIL DESIGN HUNT 2017. <\/strong><\/p>\n<p><strong>Sarah<\/strong>: The email was created for our New Year\u2019s Resolution campaign, which revolved around the idea of doing something for the \u2018first time\u2019. We built this concept using play on words and sexual innuendos to describe first time experiences leading with the shocking result of actually doing a Tough Mudder for the first time.<\/p>\n<p>The idea of the iPhone conversation was a way to spark interest from a realistic point of view, but to also market our promotion going on.<\/p>\n<p><strong>Why did you choose this email as your Contest entry?<\/strong><\/p>\n<p><strong>Sarah:<\/strong> With a strong and humorous concept, this email was chosen since it was the most entertaining and creative email approach the brand has taken. The messaging fit perfectly within our funny and irreverent tone. I just thought it was an email unlike any other.<\/p>\n<p><strong>How important was it to win The Best Email Design Hunt 2017 for you? And now that you are the Winner of a global contest, how does it feel?<\/strong><\/p>\n<p><strong>Sarah:<\/strong> The feel of winning a GLOBAL contest are all there &#8211; surprised, excited, and super smiley. I haven\u2019t won any contests in a while so this definitely feels well-deserved. I really appreciate the recognition for all the hard work my team and I put into making this a great email! There were so many amazing other designs that we will definitely be referencing for inspo moving forward.<\/p>\n<p style=\"text-align: center;\">************************<\/p>\n<h3>1<sup>st<\/sup> RUNNER-UP \u2013 Robin Sprang<\/h3>\n<p>Company Name: OMG\/Brainshuffle<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9929\" title=\"Robin celebration - The Best Email Design Hunt 2017\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/02\/Robin_celebration-300x199.jpeg\" alt=\"Robin celebration\" width=\"500\" height=\"331\" \/><\/p>\n<p><strong>\u00a0Hey Robin, tell us about yourself.<br \/>\n<\/strong><\/p>\n<p><strong>Robin:<\/strong> I\u2019m Robin, 28 years young, always happy, always in for a challenge, perfectionist, from Amsterdam, E-mail lover and all-around interweb designer.<\/p>\n<p><strong>\u00a0Tell us something about your winning email design at THE BEST EMAIL DESIGN HUNT 2017 &amp; why did you choose this email as your Contest entry?<\/strong><\/p>\n<p><strong>Robin:<\/strong> We\u2019re always having trouble convincing our clients to choose email. They just don\u2019t understand\/know about all the possibilities. The techniques I used in my design are not that innovative but for our clients they are. I wanted to do a little show-off and impress them to convince them that email can be attractive and make an impact in the receiver\u2019s inbox.<\/p>\n<p><strong>How important was it to win The Best Email Design Hunt 2017 for you? And now that you are the Winner of a global contest, how does it feel?<\/strong><\/p>\n<p><strong>Robin:<\/strong> At OMG, I always said we\u2019re doing something special. People just don\u2019t know enough about it. Being a part of the contest was a great way to convince, internal and external, everyone. Being part of Uplers\u2019 contest was even better because I see you as one of the leading e-mail developers.<\/p>\n<p style=\"text-align: center;\">************************<\/p>\n<h3>2<sup>nd<\/sup> RUNNER-UP \u2013 G\u00fclben Karaoglu (with Ricardo Marin)<\/h3>\n<p>Company Name: Salesforce<\/p>\n<div id=\"attachment_9930\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/02\/Gulben-and-Ricardo.gif\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9930\" class=\"wp-image-9930 size-full\" title=\"Gulben-and-Ricardo\" src=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/02\/Gulben-and-Ricardo.gif\" alt=\"Gulben-and-Ricardo\" width=\"600\" height=\"800\" \/><\/a><p id=\"caption-attachment-9930\" class=\"wp-caption-text\">Click on the image to see the awesome GIF.<\/p><\/div>\n<p><strong>Hey G\u00fclben, tell us about you and your teammate.<br \/>\n<\/strong><\/p>\n<p><strong>G\u00fclben: <\/strong>I originally hail from Istanbul and have been a developer for 17 years. Ricardo grew up outside of Oakland and has been a visual designer for about 10 years. However, we are a fearsome email duo and we\u2019ve only recently combined our geek-powered might in designing and developing emails at <a href=\"https:\/\/email.uplers.com\/salesforce-marketing-cloud-exacttarget-email-templates\/\">Salesforce<\/a>. We share a passion for comic books, cheap lunches and stickers.<\/p>\n<p><strong>Tell us something about your winning email design at THE BEST EMAIL DESIGN HUNT 2017 &amp; why did you choose this email as your Contest entry?<\/strong><\/p>\n<p><strong>G\u00fclben:<\/strong> This email is built on a thoroughly A-B tested \u201cz-layout\u201d framework. It uses beautiful artwork from Salesforce\u2019s massive annual conference Dreamforce and incorporates CSS visual enhancements (such as box shadow and animation). Best of all, the entire email is coded using the latest accessibility standards in mind.<\/p>\n<p><strong>How important was it to win The Best Email Design Hunt 2017 for you? And now that you are the Winner of a global contest, how does it feel?<\/strong><\/p>\n<p><strong>G\u00fclben:<\/strong> It always feels good to be recognized by colleagues for hard work, but it feels even better getting that recognition from others who work in email and understand how real the struggle is. So, getting recognized for our design validates our efforts and encourages us to continue to build beautiful, functional and accessible emails. We were thrilled when we were in the top ten so winning a slot in the top-three feels amazing!<\/p>\n<p style=\"text-align: center;\">******************<\/p>\n<p>We appreciate the enthusiasm and competitive spirit of everyone who participated in the contest and made The Best Email Design Hunt 2017 such a huge success and helped us take <a href=\"https:\/\/email.uplers.com\/custom-email-templates-design-coding\/\">email designing<\/a> a level up.<\/p>\n<p>KUDOS to the WINNERS\u2026 Way to go, guys!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE BEST EMAIL DESIGN HUNT 2017 Contest to Appreciate the Best Creative Mind behind an Email \u2013 This was the essence behind organizing the first-of-its-kind global email design contest. And true to its spirit, we along with the whole email fraternity are happy and honored to see (and discover) some of the most beautiful emails [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381],"tags":[809,826,825,824],"class_list":["post-9925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-design","tag-email-contest","tag-email-design-contest","tag-the-best-email-design-hunt-2017","tag-the-best-email-design-hunt-2017-contest"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Let&#039;s Meet the Winners of The Best Email Design Hunt 2017<\/title>\n<meta name=\"description\" content=\"We&#039;re sure you would love to meet &quot;The Best Email Design Hunt 2017&quot; contest winners &amp; know the story behind the winning email design. So here it is.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Let&#039;s Meet the Winners of The Best Email Design Hunt 2017\" \/>\n<meta property=\"og:description\" content=\"We&#039;re sure you would love to meet &quot;The Best Email Design Hunt 2017&quot; contest winners &amp; know the story behind the winning email design. So here it is.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Email Uplers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/email.uplers\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-05T13:14:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-08T13:30:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/02\/Interviewing-the-Top-3-Winners-of-The-Best-Email-Design-Hunt-2017-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"217\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:site\" content=\"@email_uplers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin George\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/\",\"name\":\"Let's Meet the Winners of The Best Email Design Hunt 2017\",\"isPartOf\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/02\/Interviewing-the-Top-3-Winners-of-The-Best-Email-Design-Hunt-2017-.jpg\",\"author\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa\"},\"description\":\"We're sure you would love to meet \\\"The Best Email Design Hunt 2017\\\" contest winners & know the story behind the winning email design. So here it is.\",\"breadcrumb\":{\"@id\":\"https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/#primaryimage\",\"url\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/02\/Interviewing-the-Top-3-Winners-of-The-Best-Email-Design-Hunt-2017-.jpg\",\"contentUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/02\/Interviewing-the-Top-3-Winners-of-The-Best-Email-Design-Hunt-2017-.jpg\",\"width\":\"1170\",\"height\":\"470\",\"caption\":\"Interviewing-the-Top-3-Winners-of-The-Best-Email-Design-Hunt-2017-\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/email.uplers.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Meet the Winners of The Best Email Design Hunt 2017\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#website\",\"url\":\"https:\/\/email.uplers.com\/blog\/\",\"name\":\"Email Uplers\",\"description\":\"Email Marketing Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/email.uplers.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa\",\"name\":\"Kevin George\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png\",\"contentUrl\":\"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png\",\"caption\":\"Kevin George\"},\"description\":\"Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing companies. He is an email enthusiast at heart and loves to pen down email marketing content. You can reach him at kevin.g@uplers.com or connect with him on LinkedIn.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kevin-george-email\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Let's Meet the Winners of The Best Email Design Hunt 2017","description":"We're sure you would love to meet \"The Best Email Design Hunt 2017\" contest winners & know the story behind the winning email design. So here it is.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/","og_locale":"en_US","og_type":"article","og_title":"Let's Meet the Winners of The Best Email Design Hunt 2017","og_description":"We're sure you would love to meet \"The Best Email Design Hunt 2017\" contest winners & know the story behind the winning email design. So here it is.","og_url":"https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/","og_site_name":"Email Uplers","article_publisher":"https:\/\/www.facebook.com\/email.uplers\/","article_published_time":"2018-02-05T13:14:34+00:00","article_modified_time":"2020-08-08T13:30:29+00:00","og_image":[{"url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/02\/Interviewing-the-Top-3-Winners-of-The-Best-Email-Design-Hunt-2017-.jpg","width":540,"height":217,"type":"image\/jpeg"}],"author":"Kevin George","twitter_card":"summary_large_image","twitter_creator":"@email_uplers","twitter_site":"@email_uplers","twitter_misc":{"Written by":"Kevin George","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/","url":"https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/","name":"Let's Meet the Winners of The Best Email Design Hunt 2017","isPartOf":{"@id":"https:\/\/email.uplers.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/#primaryimage"},"image":{"@id":"https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/02\/Interviewing-the-Top-3-Winners-of-The-Best-Email-Design-Hunt-2017-.jpg","author":{"@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa"},"description":"We're sure you would love to meet \"The Best Email Design Hunt 2017\" contest winners & know the story behind the winning email design. So here it is.","breadcrumb":{"@id":"https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/#primaryimage","url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/02\/Interviewing-the-Top-3-Winners-of-The-Best-Email-Design-Hunt-2017-.jpg","contentUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2018\/02\/Interviewing-the-Top-3-Winners-of-The-Best-Email-Design-Hunt-2017-.jpg","width":"1170","height":"470","caption":"Interviewing-the-Top-3-Winners-of-The-Best-Email-Design-Hunt-2017-"},{"@type":"BreadcrumbList","@id":"https:\/\/email.uplers.com\/blog\/meet-winners-best-email-design-hunt-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/email.uplers.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Meet the Winners of The Best Email Design Hunt 2017"}]},{"@type":"WebSite","@id":"https:\/\/email.uplers.com\/blog\/#website","url":"https:\/\/email.uplers.com\/blog\/","name":"Email Uplers","description":"Email Marketing Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/email.uplers.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/7ffa431167e8be5eb07b050cd5c663fa","name":"Kevin George","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/email.uplers.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png","contentUrl":"https:\/\/email.uplers.com\/blog\/wp-content\/uploads\/2019\/03\/Img-96x96.png","caption":"Kevin George"},"description":"Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing companies. He is an email enthusiast at heart and loves to pen down email marketing content. You can reach him at kevin.g@uplers.com or connect with him on LinkedIn.","sameAs":["https:\/\/www.linkedin.com\/in\/kevin-george-email\/"]}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/9925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/comments?post=9925"}],"version-history":[{"count":21,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/9925\/revisions"}],"predecessor-version":[{"id":21577,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/posts\/9925\/revisions\/21577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/media\/9935"}],"wp:attachment":[{"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/media?parent=9925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/categories?post=9925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/email.uplers.com\/blog\/wp-json\/wp\/v2\/tags?post=9925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}