From announcing sale discount to inducing sheer delight, animated GIFs have constantly been used in emails sent in the year 2016. GIF is a love child of a video and a static image, such that it contains multiple animating frames. Thankfully it is not resource heavy like a video and occupies slightly more file space than a static JPEG image.
The emails from Anthropologie and NEST feature an animated hero image which immediately grabs attention.
Flat design in email was inspired to maintain continuity to the recent UI changes observed in both Android and iOS. The color palette is full of softer shades of colors paired with white background to provide an overall
clean look, besides facilitating eye scan pattern while reading the emails.
In the past year, to maintain a design consistency with their fitness app, Fitbit has adopted flat design in their emails.
Email credits: ReallyGoodEmails.com
Micro-blogging sites and SMS have made people accustomed to absorb more information with less amount of content. This gave rise to a new trend of minimalistic design. With reduced attention span observed while reading emails, subscribers need to be wowed as soon as the email is opened.
J. Crew’s emails feature a single image that builds the suspense and conveys the message with minimalistic email body.
Email credits: ReallyGoodEmails.com
Anything that is not expected always brings delight. Some brands go the extra mile to create unconventional email template
designs that surprises and delights
subscribers.
Clothing retailer Chubbies, adopted the iOS messaging style to portray a conversation between two marketers while subtly announcing their sale. Email credits: ReallyGoodEmails.com. Also, the Thanksgiving emailer 2016 from Uplers featured a coupon code within the email.
Owing to their branding guidelines, many companies have a similar looking email layout for their email series. Similarly, when you set up an