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A Peek into Einstein Recommendations in SFMC

Recommendations in SFMC

Continuing with the Salesforce Marketing Cloud Einstein series, this is the fourth and last article, where we will be analyzing and understanding the Einstein feature called Einstein Recommendations. 

Earlier, we learned, in detail, about Einstein Engagement Scoring, Einstein Content Selection, and Einstein Engagement Frequency. 

Einstein Recommendations is a combination of two products and is sometimes used interchangeably. The two products are listed below: 

Einstein Recommendation is a feature that helps you recommend the next best content or next best offer, or the next best product to your customer based on their behavioral and customer attributes. 

Behavioral attributes are gathered from the customer’s behavior on the chosen website. The behavioral attributes could be as follows:  

On the other hand, customer attributes are identifiers for each customer like gender, location, and demographic data.    

Einstein combines behavioral attributes and customer attributes in real-time to recommend the next best products to the customer on the website or through emails.  

Einstein Recommendations edition is available separately as Web and Email. Here are the details:

Features/EditionBasic Pro Corporate Enterprise 
Einstein Recommendations-Web NoNoYesYes

Einstein Recommendations-Email 

Benefits of Einstein Recommendations 

Einstein Recommendations [Web and Email] has multiple benefits. Let’s look at some of them: 

How does it work? 

Let’s explore the primary ways in which Einstein Recommendations [Email and Web] works through the following steps: 

Wrap Up 

Einstein Recommendations is an excellent asset in SFMC, and you must use it to your advantage. It is a great way to make the customer experience better and, at the same time, increase the sales of your products. 

For a detailed understanding of Einstein Recommendations [Web and Email], visit this link.

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