Templates Delivered Monthly
Full-time Email Experts
Support & Development
Keeping in mind that not every business has the same need or purpose from an SFMC experts, our dedicated resource model is curated to offer you maximum flexibility in pricing and skill-set requirements
You can hire a certified SFMC email specialist of your choice at best industry pricing.
The SFMC email specialist will align himself/herself with your business and will be all set to join your team in just 5 days.
You can choose from Developers, Campaign Managers, and Automation Specialists as per your requirement.
No long-term contracts to worry about. Plus, get the flexibility to hire full-time or part-time specialists.
Our trained and skilled SFMC email specialists are not just awesome at their job but also very serious about building flawless Salesforce email templates. Our extended team of developers will align work processes according to your profile and timezone.
Our team of talented and certified experts can help you with all aspects of Salesforce Marketing Cloud.
We focus on excellence. We thus perform robust QA to deliver pixel-perfect email templates that render perfectly in 40+ email clients, multiple browsers, and 15+ devices.
The dedicated resource aligns with your way of working and processes to become an extended arm of your team, working for you according to your time zone.
Our passionate SFMC Specialists keep themselves updated with the latest features of Saleforce Marketing Cloud
We are affordable with best-in-the-industry pricing. Ready to save up to 40% cost?
We carry out a meticulous background check of all our SFMC Specialists as they are vetted for technical skills too.
Our expertise is available in three diverse skill-sets
Everything from Email Campaigns to ESP Migration. And Beyond!
Say YES to Uplers! Over the past 2+ years, we’ve worked with Uplers, we consider them part of the Weight Watchers’ family. We’re now looking at additional solutions for them to help us with, including campaign services as well as an additional developer as our workload continues to grow with them over time. They are a trusted partner, and we appreciate how quickly they are able to turn projects around for us. We would recommend Uplers to any company, big or small.
Marketing Associate - CRM, Offer &
Pricing, Weight Watchers
Send us your brief or requirement and we’ll get back to you in a few hours
Salesforce Marketing Cloud is an integrated omni-channel marketing platform for creating and managing winning email marketing campaigns while nurturing 1-to-1 customer relationships at scale. SFMC unveils numerous opportunities for its user but the key lies in finding the right talent to unlock the huge potential of this platform
In today’s ultra-dynamic business environment, the only way for an organization to set itself apart in the hearts, minds and wallets of its target audience is through great MARKETING. And this always starts with establishing, nurturing and maintaining great customer relationships. Such an ongoing and challenging endeavor requires organizations to manage their interactions with customers (current and potential), understand their needs, and devise strategies to enhance their experiences at every stage of the buying journey.
The best way to do all of this efficiently is with Salesforce Marketing Cloud and Salesforce Marketing Cloud Email Services.
The power of Salesforce email marketing is encapsulated in Email Studio, a feature-packed, robust tool that enables you to plan, personalize and optimize your customers’ journeys and nurture customer relationships for long-term success.
You can build smarter email campaigns, engage with your audience, measure the results of your efforts and boost the returns on your marketing spends.
Salesforce Marketing Cloud includes a number of world-class tools and functionalities to help you design and implement amazing email marketing campaigns for your brand. But to make the most of it, you need a team that understands your business needs, helps you gain valuable customer information and empowers you to deliver exceptional brand experiences across all your marketing channels including – and especially – email.
A trusted Salesforce marketing cloud consultant or Salesforce Marketing Cloud specialist will work with you to identify requirements and create an achievable plan for Salesforce email marketing automation in your organization.
They will bring a perfect balance of knowledge and experience of Salesforce Marketing Cloud, Email Studio and all associated tools to help you:
They will also provide analytics support so you can track performance, make real-time, data-driven decisions, and optimize your campaigns for the best returns on your marketing investments.
Now, let’s take a look at the roles and certifications of various SFMC specialists
Salesforce certification is a benchmark recognizing the skills and expertise of marketing cloud specialists. There are in all 27 certifications and 17 Superbadges covering various specialist roles from Architect to Consultant and Administrator to Developer. Here, we shall look into the skill possessed by specialists, their job profiles and the certifications you need to look for when hiring them.
With his unique mix of business and technical skills, the SFMC Architect plays an important role in scoping and driving the creation of digital solutions and email campaigns leveraging the capabilities of the SFMC platform. He acts as a liaison between the account management and operations teams to gather business, marketing and technical requirements, and then design and deliver high-quality, scalable technical solutions. He also provides overall technological direction, proactively identifies and resolves problems, and designs the overall support strategy to ensure that all SFMC solutions, systems and processes run safely and securely.
Because the Architect will be involved in full SFMC projects from start to finish, it is essential that he has hands-on experience with the platform as well as solid analytical, problem-solving and interpersonal skills.
The SFMC Consultant has a broad range of responsibilities ranging from requirements gathering and stakeholder management, to the actual implementation of SFMC. He serves as an evangelist promoting the benefits of omni-channel, data-rich marketing programs that are directly driven by the strategic goals of the company. He understands the consumer experience that fulfils a brand’s promise, and defines the necessary SFMC capabilities necessary to deliver personalized customer experiences. Ideally, the SFMC Consultant has experience working in a performance marketing environment as well as knowledge of multi-channel and inbound/outbound marketing including email and digital.
The SFMC Administrator defines business units, configures their structure, sets up user permissions and accessibility, and troubleshoots accounts-related issues. As the SFMC expert user, he leads projects, campaigns and initiatives to maximize SFMC’s value. He also provides strategic direction and guidance in building sophisticated customer journeys, and in tracking performance as per defined KPIs. Furthermore, he monitors SFMC usage in the organization, and manages the distribution of the training library for employees/users.
To succeed as SFMC Admin, the person must have prior SFMC experience, knowledge of data management, cloud computing, cloud system administration, as well as familiarity with industry best practices
This role involves the day-to-day, ‘hands-on’ usage of SFMC. The Specialist has good knowledge of Journey Builder and Mobile Studio tools, and is proficient in building and testing complex customer journeys. He is responsible for assessing what other tools in SFMC could be useful to the organization in meeting its Marketing and other business goals. He has the ability to set up new business units in SFMC, and has a strong grasp of AMPscript and SQL. With his strong analytical abilities, the SFMC Specialist analyzes customer data and determines if the campaign brief provided will enhance customer experience.
Knowledge of HTML/CSS and experience with other Salesforce CRM platforms like Sales or Service Cloud are preferred but not mandatory.
The SFMC Developer/Automation Specialist brings a high level of expertise in the design and functionality of business requests, and in bringing these requirements to life in user-friendly ways. As the SFMC Subject Matter Expert, he is involved in the day-to-day management of SFMC, and the integration of SFMC with other Salesforce Clouds and relevant third-party platforms. He builds email templates and content using Content Builder, and also designs and maintains marketing campaigns using automations and journeys.
Ideally, he has prior administrative exposure to SFMC, has strong understanding of IP Warming best practices, is comfortable working in an Agile environment, has good knowledge of CRM and APIs, and has experience performing impact analysis of application changes across various components. He is also well-versed with email marketing best practices/CAN-SPAM Act and GDPR, and can resolve scenarios using REST and SOAP API. Strong business acumen is a definite plus.
Although not required, a Marketing Cloud Developer certification is also a bonus to succeed as a SFMC Developer/Automation Specialist.
The SFMC Email Developer is a key element of an organization’s Email Marketing team. This role primarily focuses on the hands-on development of email communications leveraging the Content Builder tool within SFMC.
The Developer is also proficient in developing HTML emails using SFMC WYSIWYG, HTML and CSS, and in using AMPscript to build dynamic content into HTML. He understands industry best practices, email regulations and compliance measures related to email development (such as CAN-SPAM).
An SFMC Email Developer who can collaborate with a cross-functional team, can manage change in a fast-paced environment, and can proactively provide ideas and recommend solutions, is highly valued.
The SFMC Email Specialist works closely with an Email Marketing Manager to build complex customer journeys in SFMC. He is an expert in executing both tactical and strategic email campaigns using a wide range of SFMC tools such as Email Studio and Journey Builder.
He has a good understanding of audience segmentation, email marketing best practices, subscriber and data management, and campaign tracking and analytics. He understands the various policies and legal compliance requirements of SFMC pertaining to Email Studio. He also troubleshoots and solves production-related issues with the SFMC platform.
To succeed as a SFMC Cloud Email Specialist, a Salesforce Marketing Cloud Email Specialist Certification would be ideal, although it is not essential.
Although Salesforce Marketing Cloud is extremely user-friendly, it is still vastly complex. To manage its complexities and get the biggest benefits from the platform, it is crucial to hire the right Salesforce Marketing Cloud email specialist.
In-house or external? Agency or freelancer?
Before you make a decision, determine the answer to the below questions first.
If your organization is looking to leverage Salesforce Marketing Cloud to meet certain business goals, you will likely consider two primary options:
Here are the pros and cons of hiring an in-house team versus outsourcing to a dedicated agency:
In addition to the Q&A analysis mentioned earlier, here are some tips to help you make the right decision for your organization.
People will constitute a large part of your SFMC upfront and ongoing costs. Make sure you do a thorough analysis of expected costs before you make any hiring decisions.
A consulting package can cost around $48,000 per year (Source: Nuvem Consulting). Often, the contract is based on a ‘pay as you go’ model, so you only pay for the services you use. In the long term, this can translate into huge cost savings.
Although there is no ‘one-size-fits-all’ answer, hiring an external Salesforce Marketing Cloud email specialist (agency or freelancer) with dedicated experts can open you up to a greater depth of SFMC and Email Studio expertise. Moreover, an agency will be available on an as-needed basis and help you lay the foundation for long-term success.
|Hours designated||160 per person per month||20 per month*|
|Add 20% to the estimated hours||192 per person per month||24 per month|
|Cost per resource||$100||$100|
|Training cost (total)||$5,000||$0|
|Total Cost without
training with 1 resource
|Total Cost with training
with 1 resource
|Hours designated||160 per person per month||40 per month*|
|Add 20% to the estimated hours||192 per person per month||48 per month|
|Cost per resource||$100||$75|
|Training cost (total)||$7,500||$0|
|Total Cost without
training with 1 resource
|Total Cost with training
with 1 resource
To get the maximum benefits out of your Salesforce Marketing Cloud implementation, you need to find the right implementation partner. How can you find the right expert for your company? Here are some tips!
The AppExchange portal on salesforce.com is a good place to start your search. Search under Consultants to find firms based on expertise, popularity, rating, client reviews, number of certified experts, etc. If you need someone local, you can modify your search by location and state/province. Based on your budget and project requirements, you can choose consultants based on their ‘tier’: Global Strategic, Platinum, Gold, Silver and Registered.
AppExchange has a separate sub-portal for Developers that you can search by skills, rating, location and language.
You can also reach out on members of the Salesforce community
Another good place to search is within the Salesforce Trailblazer community. Here you can find reputed Salesforce leaders (aka ‘Trailblazers’), ask questions and even review answers to previously discussed issues. This portal also provides information about upcoming Salesforce events like Dreamforce – a massively popular annual event for Salesforce practitioners from all over the world. In fact, Dreamforce (and events/conferences like it) provide another avenue to find the best SFMC Email Marketing specialist for your organisation.
You can also search on LinkedIn, and on job posting sites like Stack Overflow, GitHub Jobs and We Work Remotely.
Your Salesforce Account Executive can not only assist you in obtaining pricing information for the purchase of Salesforce licenses or products, they are also a great source to find a good SFMC implementation partner. They can help you identify and shortlist external consultants who have relevant experience and expertise in your vertical or industry. You can start by asking them about consultants that have helped their other accounts.
If you know people who use Salesforce in their organization, ask them for recommendations. If their organization is similar to yours, they will understand your needs and provide useful suggestions. They can give you a list of good consultants (and a list of consultants to steer clear of)!
Once you have compiled a list of probable partners, cull it based on specific considerations like experience, reputation, technical capabilities and reviews. Cost can be another consideration but it should not be the only consideration.
Questions to ask (and answer):
A Salesforce Marketing Cloud implementation project rarely ends with the official ‘go live’ date. Therefore you need a partner who can provide support on an ongoing basis. Before selecting one, ask them how they will support you on an ongoing basis once the project is complete. Also ask about prices, SLAs and number of support hours.
Narrow down your list to 4-5 partners and schedule conversations with each of them to gauge their skills.
The essential skills and competencies required would depend on your project and type of consultant (SFMC Developer, SFMC Email Specialist, Automation Specialist, etc). For example, a Developer should be familiar with:
However, a Salesforce Marketing Cloud Email Specialist must have expertise in (among others):
Additionally, beyond technical skills, it is important to select a partner who also has soft skills such as:
Other Crucial Skills for Salesforce Marketing Cloud Email Specialist
When you hire a certified professional or agency, you have greater assurance that you will receive quality Salesforce services from experts who will focus on your organization’s needs, provide post-project support as and when needed, and ensure quick issue resolution with minimal downtime.
Your organization will grow with time. But can the consultant scale with you? Check before hiring!
Automating and optimizing your email marketing campaigns with the advanced integration and segmentation functionalities of SFMC is essential if you wish to get the best out of the platform. Finding the right SFMC specialist should thus be a top priority for every organization that uses SFMC. We hope the above information and tips will help you find the right fit for your organization.
We shall get back to you within a few hours.