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Gmail Annotations: Delivering More Value in the Gmail Promotions Tab

Gmail Annotations

Gmail made an announcement in December 2018 for adding annotations for the Gmail Promotions Tab. This means that email marketers can give additional branding and offer information whenever an email ends up in the Promotions tab. To add this feature and make your inbox look better, there is a code by Google that should be added in the email header.

At the outset, when Gmail introduced the Promotions tab, the open rate got considerably hampered as subscribers hardly checked the promotions tab. However, with the advent of gmail annotations, there is a ray of hope to get featured and grab the subscriber’s attention.

Gmail annotations comprises of several sections as shown in the image below:

  Let’s understand each of them in greater detail.

Preview of Single Image

Text-only promotions tab can get really boring for the subscriber. With Gmail annotations, you can include a custom image to the email with an attractive featured image so that the users can have an idea of what the email is about.

Best Practices:

Green badge highlighting the deal

Gmail annotation gives you a space where you can give more insight into the deal that you have got to offer. For example: 50% Off, Free Delivery, Buy 2 get 1 free are tags that you can use. It does not have any character limit as such, but the text might get trimmed according to the total character count used by all the features that you have added. With the help of a preview tool, you will be able to see how exactly your text will be seen.

Best Practices

Grey badge showing the discount code

Use this field to display the discount code. You can keep this field blank if your email does not have any discount code to offer.

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By showing the logo, your subscribers will be able to instantly identify the brand. It also builds credibility with the subscriber.

Best Practices

Expiration Date

More often than not, your subscribers will make an impulsive purchase with the fear of missing out. Expiration date taps on this instinct by creating a sense of urgency and lets them know when the offer will expire.

Best Practices

Subject Line

Subject line lets the subscriber know what the email is all about and conveys its purpose.

Best Practices

As an example, if your original subject line is set to “70% off sale ends tonight”, and the deal badge is “70% off”, mention “Sale lasts till tonight” in the EmailMessage.subjectLine section so that there is no repetition.

Things to Bear in Mind

Just annotating the emails does not mean that your emails will definitely land in the promotions tab of the subscriber’s Gmail account. If your email is received in the primary tab, the reader will not be able to see the annotations as this feature is available in the promotions tab only.

Need help with Gmail annotations and want to get featured in the promotions tab?

Uplers can enhance your email with Gmail annotation in just $59 USD.

Get in touch with us now>>

Wrapping Up

Since it is already a year to the launch of this awesome feature, have you started using it already? Do let us know what you think in the comments below.

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