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How to Perform Litmus Email Testing within Marketing Cloud

Litmus Email Testing within Marketing Cloud

ESP integrations allow marketers like you to centralize customer data, have a unified, top-level view of multiple workflows, and increase productivity. An efficient, intuitive, and updated marketing stack is the cornerstone of a brand. 

So much for the use of integrations. The problem arises in the knowledge gaps that exist concerning the different technical ecosystems of ESPs. 

But then, what are experts for?! With proficiency in more than 50 ESPs, and also a Salesforce partner, we know our way around email service providers. 

This guide will show you how to perform Litmus email testing in Salesforce Marketing Cloud. Let’s begin! 

1. Sync Litmus to Marketing Cloud

The first step is to connect Litmus to your Marketing Cloud instance. Follow the steps:

Sync Litmus to Marketing Cloud

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Select Installed Packages

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(You can find the Tenant subdomain between “http://” and “.auth” in the Authentication Base URI. Find the Tenant instance from the URL in your browser’s address bar when you’re logged into your Marketing Cloud instance)

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Read more: Considerations for Selecting the Right ESP for Email Marketing

2. Sync Litmus Emails to Marketing Cloud 

Now that your Litmus account is connected to your Marketing Cloud instance, you can sync emails built in Litmus Builder to Salesforce for testing. 

The process is simple from here on. From the Builder tab, select the Sync to ESP option. That’s all! You can view the process in the following grab. 

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3. Import Your Email for Review And Testing 

You can now import your preferred email for a final review and testing. Follow the steps below: 

You can view the process in the following screenshot. 

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4. Conduct A Spam Test

Speaking of testing, Litmus allows you to perform a quick Spam test. We recommend testing your emails for potential spam. Here are the steps: 

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Read More: How To Create An Email Using Salesforce Marketing Cloud

Test Dynamic Content in Your Emails in SFMC

You can also test dynamic content in your emails within Marketing Cloud:

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The above method involved testing emails at the rule level with Litmus Extension. You can also test emails at the subscriber level. These are the steps:

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Read more: Dynamic Content In Email Marketing – Top Industry Experts Speak

Integrated SFMC & Litmus Email Analytics

The Litmus Integrated Insights Report is a tool that gives you a comprehensive view of inter-ESP analytics data. The report integrates email analytics data from Marketing Cloud (or any other ESP) and subscriber engagement data from Litmus into a unified, single-source view. 

One of the stand-out features of the Report is Email Performance Indicators. The tool spotlights emails that are over- or under-performing, while also highlighting reasons why.

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Specializing in over 50 ESPs, from most-popular to least-popular, we provide seamless migration and integration services. Our ESP-agnostic expertise is supplemented by our broad industry experience, client-centric approach, transparent communication, and data integrity. Reach out to our ESP experts for all your integration and migration needs. 

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