How to Perform Litmus Email Testing within Marketing Cloud

ESP integrations allow marketers like you to centralize customer data, have a unified, top-level view of multiple workflows, and increase productivity. An efficient, intuitive, and updated marketing stack is the cornerstone of a brand. 

So much for the use of integrations. The problem arises in the knowledge gaps that exist concerning the different technical ecosystems of ESPs. 

But then, what are experts for?! With proficiency in more than 50 ESPs, and also a Salesforce partner, we know our way around email service providers. 

This guide will show you how to perform Litmus email testing in Salesforce Marketing Cloud. Let’s begin! 

• Sync Litmus to SFMC
  
• Sync Litmus Emails to SFMC
  
• Import Emails for Testing
  
• Conduct Spam Tests
  
• Test Dynamic Emails
  
• View Integrated Report

1. Sync Litmus to Marketing Cloud

The first step is to connect Litmus to your Marketing Cloud instance. Follow the steps:

• Log in to your Salesforce Marketing Cloud account. Click your name on the upper-right corner. Select Setup from the Settings menu 

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• Select Installed Packages under Platform Tools in the left menu, as shown

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• Select New. Enter a name and description of the package. Click Save 

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• In the Add Component popup, click Add Component, select API Integration, and click Next 

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• Select the Integration Type; Server-to-Server in this case

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• Select the relevant permissions as shown here, then click Save

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• You should be able to view the API integration details, such as Client ID, Client Secret, and Tenant subdomain 

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• Next, go to your Litmus instance. Under Settings, select Manage ESPs. You’ll be required to furnish the following details.

(You can find the Tenant subdomain between “http://” and “.auth” in the Authentication Base URI. Find the Tenant instance from the URL in your browser’s address bar when you’re logged into your Marketing Cloud instance)

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• Click Authenticate & Add ESP. The setup is complete.

Read more: Considerations for Selecting the Right ESP for Email Marketing

2. Sync Litmus Emails to Marketing Cloud 

Now that your Litmus account is connected to your Marketing Cloud instance, you can sync emails built in Litmus Builder to Salesforce for testing. 

The process is simple from here on. From the Builder tab, select the Sync to ESP option. That’s all! You can view the process in the following grab. 

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3. Import Your Email for Review And Testing 

You can now import your preferred email for a final review and testing. Follow the steps below: 

• Select Create New on Litmus
  
• Select Test to run a pre-send test
  
• Click Next; from the dropdown, select Choose an email service provider

You can view the process in the following screenshot. 

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4. Conduct A Spam Test

Speaking of testing, Litmus allows you to perform a quick Spam test. We recommend testing your emails for potential spam. Here are the steps: 

• Go to Test. Then, select View and create spam tests
  
• In the upper right corner (shown in the below grab), click Start a new Spam Test
  
• From the Pull from your ESP dropdown, choose your ESP, then click Start your Test 

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Read More: How To Create An Email Using Salesforce Marketing Cloud

Test Dynamic Content in Your Emails in SFMC

You can also test dynamic content in your emails within Marketing Cloud:

• Log in to your Salesforce Marketing Cloud account
  
• Choose the email whose dynamic content you want to test. Select one version of the email
  
• Open the Litmus Extension from the Chrome bar
  
• Select another version of the email. Click the Refresh button in Litmus Extension to test the versions

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The above method involved testing emails at the rule level with Litmus Extension. You can also test emails at the subscriber level. These are the steps:

• Log in to your Salesforce Marketing Cloud account
  
• Open the email you want to test in SFMC in Preview and Test
  
• Now, choose the subscriber from the subscriber list
  
• Next, log in to your Litmus account. Then, go to Litmus Previews
  
• Preview the different versions of dynamic emails across subscribers

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Read more: Dynamic Content In Email Marketing – Top Industry Experts Speak

Integrated SFMC & Litmus Email Analytics

The Litmus Integrated Insights Report is a tool that gives you a comprehensive view of inter-ESP analytics data. The report integrates email analytics data from Marketing Cloud (or any other ESP) and subscriber engagement data from Litmus into a unified, single-source view. 

One of the stand-out features of the Report is Email Performance Indicators. The tool spotlights emails that are over- or under-performing, while also highlighting reasons why.

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SFMC-Litmus Email Marketing, And More! 

Specializing in over 50 ESPs, from most-popular to least-popular, we provide seamless migration and integration services. Our ESP-agnostic expertise is supplemented by our broad industry experience, client-centric approach, transparent communication, and data integrity. Reach out to our ESP experts for all your integration and migration needs.