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An Exhaustive Look at Marketo Email Editor And Its Functionalities

Marketo Email Editor

From email creation to automation to analytics, Marketo covers the whole gamut of email marketing, making it one of the most popular CRM tools out there. 

Ever since its makeover seven years ago, Marketo Email Editor has helped businesses employ email for marketing in a more dynamic way. In this post, we will explore the various functionalities of Marketo Email Editor, starting with modules. 

Incidentally, if you are looking to switch to Marketo, get in touch with our Marketo-certified migration specialists for a hassle-free transition.

Table of content:

1. Adding Modules via Marketo Email Editor

In Marketo, a module refers to a section of your email that is defined within a particular template. Follow these steps to add modules in the Email Editor. 

Now, the Email Editor also gives you the option to move your module within your email. This means that you don’t have to drag a new module each time you want to modify placement. 

There are two ways of moving a module within your email. You can either hover over the module and then drag it over to the desired place, or you can select the module to be moved, click the subsequent gear icon, and choose between Move up and Move down

2. Creating An Email Template in Marketo Email Editor

Before we look at how to create a new template in the Email Editor, one important point: do not use camel case since the Editor converts color values and CSS properties to lowercase.

Now, follow these steps to create a new template in Marketo Editor:

3. Editing Emails in Marketo Email Editor

Marketo allows you to edit rich text, snippets, images, and videos in an email. It is very easy to edit these four elements within the Editor. Just follow these steps:

You can learn how to edit rich text, snippets, images, and videos through screenshot illustrations right here.

Now we come to the various default functions within the Email Editor, the first of which is the Forward to a Friend Link option. Adding this to your email enables you to track people who have received a forwarded message via this link.

If the recipients are not on your list, they are added automatically. Follow these steps to add the Forward to a Friend Link:

You can also add the Forward to a Friend link to an individual email. 

5. Adding A Calendar Event in Marketo Email Editor

You can add a calendar event in your email. First, you need to create a calendar event file (.ics) and then follow these steps to add the event:

Next, we look at how to make an email operational. 

6. Operational Emails in Marketo Email Editor 

An operational email is intended to share an important message with customers. Follow these steps to make an email operational in the Editor. 

7. Create Dynamic Content in Marketo Email Editor

Before you create dynamic emails, you need to create a segmentation. Adding it is the first step to create a dynamic email in the Editor:

8. Preview Dynamic Content in Marketo Email Editor

Given the nature of dynamic emails, you should always preview one before sending it out to your contacts. Follow these steps to preview dynamic email in the Editor:

9. Download And Edit an Email HTML in Marketo Editor

Downloading an email’s HTML in Marketo is a one-step process. Just select the email, go to Email Actions, and click Download HTML. That’s all! 

When you need to edit an email’s HTML, follow these steps:

Marketo allows you to track text email links. If you have created a text-only email and now want to track links, follow these steps:

That’s A Wrap!

Marketo Email Editor combines capability and flexibility to realize a brand of email marketing that is driven as much by human vision as by technological efficacy. The result inevitably is progressive, persuasive engagement with the target demographic, leading to better, more qualified customer relationships. 

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