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Hiring An Automation Expert: The Key To Having A Fruitful Holiday Season

Hiring Email Automation Experts

As the 2022 holiday season inches closer and closer, I’m sure email marketers everywhere have their tasks cut out. With customer spending during this time reaching unimaginable heights, the busiest time of the year could well prove to be the most lucrative one for your business, provided you hit the bull’s eye with your email campaigns. 

One surefire way of infusing vitality into your holiday email marketing efforts is by leveraging automation skilfully. From improving your lead generation to increasing your ROI, the gifts of email automation are immense. If you haven’t already hopped on to this bandwagon, the holiday season is the perfect time for you to finally do so. That said, keep in mind that email automation is a heady ship and if you don’t have the right captain manning it, you could end up heading nowhere. Now, who’s this captain, you ask? An email automation specialist, of course. 

Today, I’m going to discuss the various ways in which onboarding an automation expert can help take your holiday season campaigns to the next level. Read on!

3 Ways an email automation expert can help you

1. Improve Your Segmentation Game

It is no secret that during the holiday season your customer’s inboxes are going to be flooded with a barrage of promotional emails. So, what can you do to grab their attention? Send them personalized messages. But to execute personalization effectively, you first need to segment your contact list.

Segmentation refers to the practice of dividing your subscribers into different compartments based on various factors such as age, gender, location, buying history, and the like. It is important for it helps you identify the needs and expectations of every section of your audience and cater to them accordingly. And it has solid numbers backing it as well. Compared to untargeted  campaigns, segmented campaigns register a 50% higher CTR (click-through rate). Moreover, they drive up transactions by 18% and revenue by 24%.

Adding an automation expert to your team will help you have a solid segmentation framework in place. That, in turn, will help you drive the results you desire. Besides, segmentation during the holiday season is a whole different ball game altogether for customer behavior during this time exhibits a marked change. For this period, experts prefer taking the following parameters into account while building their segmentation framework.

Next, let’s look at some of the segmentation best practices automation experts will help realize for you in your holiday season campaigns.

2. Set Up The Correct Automated Workflows

What kind of business you are and the time of the year you are operating in are deciding factors in determining which automated workflows you should be setting up at a particular point in time. Having an automation expert onboard will help you make the right call.

Here are some automations we reckon you must implement during the holiday season.

3. Ace Your Timing

A big reason why marketers love using automation is because it lets them send their subscribers the right message at the right time. And when it comes to email marketing, the significance of timing cannot possibly be overstated. It doesn’t matter if you have poured all of the world’s sparkliest wonders into your campaigns. As long as your timing is off, you will struggle to taste success. 

Timing, as it is, is a sticky thing. It’s an extremely subjective affair, meaning you can read all the best practices in the world and still fail to drive results. The only way to understand what works best for your audience is to test it out yourself- experiment with different days, times, and email types; you’ll surely arrive at an informed conclusion. 

Email automation and timing join hands when it comes to sending triggered emails. As the name suggests, triggered emails are automated emails sent to subscribers when they set off a particular “trigger”. Identifying these triggers and setting up corresponding automated emails for them is where you need an automation specialist’s assistance. 

Below, we list out a few automated emails that every business uses and the right time for delivering those.

When you manage to get both your timing and personalization right, you’ll find it extremely easy to nurture your leads. And what do you stand to gain out of lead nurturing?

Wrapping It Up

No matter how much you mentally brace for it, the holiday season is going to be a handful nonetheless. Getting an automation expert, however, promises to make your life a lot easier. Looking to hire pre-vetted and certified email automation managers? Get in touch!

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