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Exploring Reporting Capabilities in Salesforce Marketing Cloud

[This post was originally published on 3rd Dec 2020. It has been updated on 8th April 2022.]

Measuring performance is crucial to all marketing activities, as it helps to evaluate a campaign’s effectiveness. And to measure the performance of campaigns, the reporting capabilities feature comes in handy as it helps to measure the effectiveness of the campaign and assess the goal. 

Salesforce Marketing Cloud provides a feature called Analytics Builder, which caters to the requirements listed above. Salesforce Marketing Cloud reports are one of the platform’s least talked about features and yet they are highly important. 

With the Analytics Builder feature, you gain access to a host of different Salesforce reporting options. As a marketer there are three sets of Salesforce Marketing Cloud reports that you should absolutely know of:

We will understand the first two types of reports – Standard and Discover – in this article, and skip the third type, i.e., Data Views, as it requires knowledge of SQLs. 

Standard Reports 

These reports can be used to pull data from channels like Email, SMS, and Journey Builder. They can be pulled based on specific criteria.  

Now, there are various filter criteria under standard reports, which can be pulled to make your campaign effective. Let’s have a look at the types of report filters that can be used for standard reports. 

This filter is used to filter the data set into various date-related filters like:

Below are the following types of standard reports that can be used to give a leg up to your Salesforce reporting activities.

There are many reports under this category, but we will be focusing on the important Email studio reports only:

Discover Reports 

This category of Salesforce Marketing Cloud reports are used to create the following types of reports: 

Wrapping It Up

The reporting capabilities of Salesforce Marketing Cloud is a blessing for every marketer. Salesforce reporting gives you the freedom to use the various filters that ultimately help measure campaigns’ effectiveness and assess the goal. 

For a detailed understanding of Salesforce reporting capabilities, visit this link.

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