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Unraveling The Potential Of Customer Feedback in Emails

Customer feedback method in emails is nonetheless one of the most tested and effective methods to understand if your business is succeeding in meeting out the expectations of the target market. Besides involving direct communication with customers, it is still one of the best ways to know why people are doing what they are doing and for reviewing your email marketing strategies.

The Significance of Customer Feedback in Emails

In fact, customer feedback combined with analytics helps in bringing forth a much clearer picture of the customer behavior and expectations.

Customer feedback received through emails can help you set things right – right prices, an upgraded product list, an efficient customer service, etc. In a nutshell, feedback directs your decision-making and influences the product/service roadmap.

What makes email surveys even more special is that you can seek information from the customer on the entire shopping experience, from Search to Shipment. There are several tools that help to create professional surveys. Many services like JotForm Survey Maker or Survey Anyplace, Survey Monkey can create them for you. Another ‘easy to use’ way is to create Google forms which are free and can be used to create unlimited surveys.

Although a customer feedback program is an investment for which you ought to know the ROI, it cannot however be measured solely on the basis of the number of feedbacks it gets you but is also measured in terms of many other components. The Divine tips below will help you understand better:

Customer Feedback in Emails Helps You Know Your Customers Better

  1. To know your customers better
    A feedback/survey gives your customer an opportunity to share exactly what they like or dislike about a service/product. The information can be helpful in improving operations and customer satisfaction.
  2. To retain and recover customers
    If your customer is happy, it is obvious that you are less likely to lose them to a competitor. Customer feedback helps to retain customers, as you act on the suggestions identified in feedback surveys. If an issue is resolved in customer’s favor, there is a 70% chance of return.
  3. To slash the negative reviews
    A negative review online is a bitter pill to swallow, especially for the service industry. If you provide the customers direct feedback options, it will reduce the amount of negative feedback on review websites, which can hurt you financially. The direct feedback gives you a chance to solve your customers’ issues, thus helping to retain them.
  4. To establish a link
    If you have run a feedback program for a year or more, it will be possible for you to compare financials to determine whether enhanced customer experience results in better business outcome or not. More often than not, it does.

The Perfect Customer Feedback Email

Customer feedback is important if you wish to develop your business, products and services in line with the customers’ needs. And the easiest way to encourage customers to respond to your feedback emails is to keep the process as simple as possible.

To maximize the effectiveness of this channel of communication, you need to follow these 8 divine rules jotted down by the Uplers.

The Ideal Time To Send Your Customer Survey Email

A relevant email should reach the customer at the right time too; you need to understand the ‘when’. Triggering an email just after someone has purchased something/ received their order can double the chances of getting a feedback. Dash customer feedback emails/surveys.


Customer feedback brings forth a much clearer picture of customer behavior and expectations. So, follow these steps to draft the perfect customer feedback email or even one can use tools for asking feedback via email:

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