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The Why and How of Using Emojis in Subject Lines

Emojis in Email Subject Lines

How convenient it is to express yourself through emojis! Chatting has caused an increase in the use of emojis, and now we find ourselves in love with the idea of emojis everywhere. Why then should we avoid using emojis in email subject lines?

A smiley emoji can convey that the mail is something to be happy about, and can just about increase the open rates for you. Emojis can express the content in the email in a better way, and attract the right set of audience. That’s why marketers are trying to fit in emojis strategically and creatively into the email subject lines.

The use of emojis in mobile & email marketing messages has increased by over 775% YOY.

Having said this, we need to unearth the benefits of using emojis in your subject lines, and how it would actually affect your email marketing goals.

There are obvious pros and cons associated with emojis in emails. Though marketers claim that it does improve open rates, if used too many times, can even ruin your email marketing strategy. You should thus know when, why and how to use emojis when working on your subject line.

Let’s get started with the benefits of using emojis in your email subject line.

Advantages of Emoji in Email Subject Lines

The Flip Side of Using Emojis

On the flip side, there are certain limitations that you might want to consider before using emojis in email subject lines.

Best Practices for Emojis in Subject Lines

Choose your Emoji well

Choice of emoji depends on the content type, your business type, as well as the tone you are using in your content. If you are a serious business and wish to use emojis, you may want to find out emojis that are serious. A registered trademark symbol or the copyright symbol in the email subject line will convey what you want to say. It will also help you stand out.

Keep it contextual

Use an emoji that is relevant to the subject line. You don’t want to use an emoji that does not help convey what you are planning to say. With over 2000 emojis that cover a range of objects and emotions, you can always use them to communicate what cannot be said in words.

Express your emotions

Expressing feelings through text can be quite tricky. The emoticon emojis help clarify the emotion and help express better.

Create an impact

The simple text subject line would convey a particular idea but, if you wanted to create an impact, you should consider using emojis. They help emphasize the idea and attract the audience. Use them at the right places in the subject line.

Don’t send without testing

You may want to test the subject line before you send out the email. Ideally, see if the emojis are rendered in the different email clients. Try A/B testing with the subject line to get an idea of the number of clicks you might get. 

Popular Emojis & Subject Lines

Here are the best and worst symbols you can use in your subject lines

Source: Econsultancy

The graph below shows the emojis that were mostly used in subject lines in the year 2017

Source: Mailchimp

Here are a few subject lines with emojis that graced our inbox during this holiday season:

Wrapping up

Emojis are an excellent way of communicating what you want to say with minimum characters. You can use emojis in place of words to express yourself. However, it goes without saying that you need to use one that fits your tone and business identity best.
Do you use emojis in your subject lines? We would love to know in the comments below how it has worked for you.

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