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All You Need To Know About Sender Score

Sender Score

The importance of email deliverability & domain reputation is not less known. Uplers believe that email deliverability & stellar sender reputation is that divine lilt, which if ignored, would lead towards failure to reach thousands of your customers. Sender score is a metrics that governs this reputation just like your report cards at school exams. Even if your emails are delivered, a poor Sender Score could imply that they aren’t reaching all your recipients’ inboxes. Uplers unveil the holiness of what this metrics means and how to get the best of it.

What Is a Sender Score?

Sender Score is an indication of the trustworthiness of an email source. Sender Score is compiled through a trusted cooperative reputation network and provides a simplified view into data that is aggregated from 60 million mailboxes at a variety of ISPs, spam filtering, and security companies to determine your reputation. This is the same type of data that mailbox providers use to determine whether to accept or reject email.

How Is a Sender Score Determined?

Return Path helps you determine your Sender Score with a detailed report aided from their registration page. Scores are calculated on a rolling, 30-day average and represent the rank of an IP address against other IP addresses, more like a percentile ranking. Sender score takes a number of parameters, as per Hubspot, as its basis of evaluation, as follows:

What Is An Ideal Sender Score?

A sender score of 90 is said to be heavenly! If your score is between 50 and 80, something isn’t right and you need to look up for remedies to improve it. The closer your score is to 0, the worse it is. A sender score of less than 50 is not a good indicator and needs immediate overhaul through best practices that abide by email marketing ethics.

Why Would Your Sender Score Deplete?

There are many factors that can affect your sender reputation and could cause your Sender Score to drop. These include complaints against your email sending IP address, email list hygiene, mailing patterns, and a lot more.

What Should Be Done To Improve An Unsatisfactory Sender Score?

There are several aspects that Sender Score takes into serious account. The same can be improved by diligently taking care of the following:

If learning about your sender score is a matter of great worry to you, Uplers would want to remind you that companies who commit to sending really great content and avoid over-emailing rarely have problems with their sender score! Score good – it’s the exam time.

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