One of the fastest ways to grow your email list is through the use of social media. There are a ton of social media platforms on the internet, but there is one that rules them all. With over 2.45 billion active monthly users, Facebook is the most popular social media platform in the world.
With the reach and engagement that Facebook marketing offers brands and businesses, neglecting it would mean leaving a lot of money on the table. If you are interested in building a strong online presence, generating leads, and building your email list, Facebook is the way to go.
The problem is that not many people know how to take advantage of Facebook’s marketing capabilities. In this article, we would see creative ways you can grow your email list using Facebook.
Still on the fence about investing time and resources on building an email list? Check out this stat:
“When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more.” – DMA
Let’s get started with the tips:
Take Advantage of Facebook Live
Recent statistics show that Facebook live broadcasts receive 6 times as many interactions and 10 times more comments than traditional videos.
Facebook live videos gives businesses an advantage that conventional videos do not offer. While you can capture the attention of Facebook users with regular videos, there is one key factor that is missing: real-time interaction.
Facebook live videos allows you to interact with your followers in real-time. You can see the reactions of your followers and answer any of their questions in real-time. These features make it very easy to increase your engagement rate.
Another advantage that comes with Facebook live is that it is cheap and easy to produce. You do not need any fancy camera or top-notch editing to get started.
Facebook algorithm also makes it difficult for brand content to get seen by fans, but with Facebook live, live videos are more likely to appear in their news feeds. This makes Facebook live an efficient way to drive traffic to your Facebook page, website, and email newsletter.
Some stats on why you should make use of Facebook live:
- 82% of Facebook users prefer to watch live videos than any other form of content. (QuickSprout)
- Facebook live videos receive 10X more comments than traditional video. (Wired)
- 80% of people would prefer watching live videos than reading blog posts. (LiveStream)
Before getting started with your live videos, you must first have a solid strategy. Since you are reading this article, your goal would be to grow your email list.
Use this outline to develop your Facebook live strategy:
State the topic of your broadcast: It is important that the viewers of the live video know what they are about to watch. Your topic would serve as your value proposition – It should demonstrate what they would gain by spending time to watch your video.
Overview and lead magnet: Before you get into your video fully, give your audience an overview of what they are about to watch. The next step would be to dish out your lead magnet.
Your lead magnet is the incentive that would make them want to give you their email address. It is very essential to create a catchy lead magnet if you are interested in generating leads. For example, you can tell the viewers that anyone that watches the end of the video would get a free demo or a content upgrade.
Pro tip: Your lead magnet should be valuable enough to make the viewer want to offer their email address in exchange.
Offer quality content: It is very easy for social media users to get distracted. If you want to keep their attention, you need to offer quality video content.
To create a quality video, it needs to meet the following criteria:
- Share a story: Your live video needs to start with the problem you are trying to solve and end with the solution. This would keep your audience engaged during the course of your broadcast.
- Teach something new: Your video should teach your audience something new or present a topic in a way there hadn’t realized before. 59% of key decision-makers in a business watch videos to learn something new.
- Appeal to the audience’s emotions: The more the audience can connect with your video emotionally, the more likely they are to take any action. When you appeal to their emotions, there are more likely to give you their email addresses.
With Facebook Live, not only are you able to generate leads and grow your email list, you would be able to increase engagement with your users.
Use A Call To Action Button
A call-to-action button is a great way to encourage users to sign up for your email newsletter. When a user clicks on the signup button on your Facebook page, they can opt-in to become email subscribers.
When creating CTA buttons, ensure that you link them to a functioning website.
A good example of using a call-to-action button to build an email list is from The Marketing Tech Blog.
After you have clicked on the sign up button, you would be redirected to subscribe page where the user would put in their email address.
These are the steps you would use in creating the call-to-action button:
Step 1: Log in and go to business Facebook page
Step 2: Create the call-to-action button
The call-to-action button is located at the top of your page, on the left-hand side of the like button.
Step 3: Choose your CTA button
There are seven premade CTA buttons you can choose from: “Sign Up”, ” Contact Us”, “Shop Now”, ” Use App”, “Watch Video”, ” Book Now”, “Play Game”.
Choose the button that best suit your business objective. If your goal is to grow your email list, you would use the ” Sign Up” button.
Step 4: Input the link that the CTA would send the users too
When adding the destination the link would send clickers too, make sure you add a unique UTM tracking code so you can know how many people are clicking on the button.
Step 5: Choose a destination for mobile phone users
You choose whether to direct mobile users to a website or an app.
Step 6: Click “create”
This is the last step of the process.
You can edit or delete the CTA button anytime you like.
Offer Exclusive Content
Exclusive contents are a great way to get people to sign up for your email list. If you are not already offering exclusive content, then you should start doing so now.
To make your exclusive content work, use these steps to increase the value of the content:
1 Waiting Lists
You can build hype for a particular product or event by getting people to sign up ahead of time. The first people to sign up gets a bonus or discount. This is a great way to massively grow your email list
2. Set Deadlines
You can set deadlines for people to redeem a promo or attend an event. This would create a sense of urgency in them and get them to act now instead of later.
3. Limit Quantity
When offering exclusive content, limit the quantities available. This would cause a rush among your audience. You would notice that more people would sign up to your email list because of the fear of missing out.
For example,
- ” The first 50 people to sign up gets 50% off”
- ” Space is limited. Only 20 Tickets available.
Use Paid Promotions
One advantage that promoting on Facebook offers is that it is cost-effective. With Facebook advertising, you can promote your newsletter and drive traffic to your landing pages.
To get it right with paid promotions, you first have to define your target audience.
No matter how great your ad offer is, it would not convert well if you are not targeting the right audience.
There are over 50 million pages on Facebook and the majority of them are to reach the same audience as you. If you do not target your audience properly, your ads can get lost in the huge stream of content.
When defining your target audience, these are the factors you should take into consideration:
- Location: Instead of sending your ads to everyone on Facebook, streamline it to a particular geographical location. This can be according to country, state or zip code. You can even streamline it further to people that work in a particular area.
- Demographics: This would include factors like age, sex, education, religion, marital status, etc.
- Interests: When defining your ad sets, consider the interests of the audience you are targeting. For example, if you are selling cameras, you would select an audience whose interests are photography.
Target a lookalike audience
Facebook offers you a handy feature that allows you to upload your current email list so that you can target a lookalike audience.
This would allow your ads to get to an audience that is similar to yours. This ensures that you have a higher conversion rate also.
All you need to do is go to Audiences, “create audience” and then select Lookalike Audience from the dropdown menu.
The next step would be to choose your source and audience size. The range goes from 1 – 10% within your country of choice. 1% being the closest match to your source.
With paid promotions, you can actively direct people to landing pages that are optimized to collect emails. The key is to get it right with your ad targeting. You don’t want to direct people to a landing page with a value proposition that is of no use to them. The more accurate you are with your audience targeting, the more conversions and ROI you generate.
Conclusion
Growing your email list should be a priority for any business that is interested in growing and driving sales. The good news is that when used effectively, Facebook is a great way to grow your email lists.
You can either use your Facebook page directly, offer exclusive content or make use of paid promotions. With paid promotions, remember to always target the right audience.
Which of these strategies would you be adding to your marketing strategy? Is there any tip I didn’t add in this article? Leave your thoughts in the comment section.