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The What, Why, and How of Klaviyo’s In-built Editor

Klaviyo's In-built Editor

Email is an immensely powerful platform. It offers a stellar ROI, the ability to build unwavering customer relationships and a unique brand identity, gives you complete control over your contact list, and above all, is extremely user-friendly. However, securing these presents is near-impossible unless your business has the right personnel and tools in its armor. And speaking of tools, few are as adept at reaping the benefits of email marketing as Klaviyo.

Klaviyo doesn’t need any introduction, particularly within the email marketing community. From allowing brands to craft highly personalized campaigns to thoroughly analyzing their performance, Klaviyo is a one-stop shop for several email marketers out there. From time to time, the platform is known for introducing innovative and elegant updates to its sophisticated suite of features, which further endears it to its fiercely loyal user base. 

In this blog, I’m going to present a lowdown on one such update- Klaviyo’s new email template editor. We will navigate its ins and outs so that you can use it to create pixel-perfect campaigns, all in a few clicks! Let’s get started then, shall we?

Differences Between The Classic And New Template Editor

Before the new template editor, there was the classic template editor. With two options at your disposal now, it is important to address the differences between them. This will help you to select the appropriate route as per your requirements. 

The table below highlights some major distinctions.

New Template Editor Features

Listed below are the features which are exclusive to Klaviyo’s new template editor.

Designing An Email Template In Klaviyo’s In-built Editor

Let us take a closer look at the different features available in Klaviyo’s new email template editor.


In the sidebar that’s present in the new template editor windows, you’ll notice two broad tabs- Content and Styles.

Under Content, you get to choose between Default and Universal.

The default section, further, is divided into two segments- Blocks and Layout- to let you build your template from the ground up. While blocks are used to add content, images, CTA buttons, social links and other elements to the email template, layouts are used to arrange and configure the blocks.
All blocks and sections can be saved, cloned, or deleted. To displace any block or section within your template, all you have to do is click and drag it.

The universal section lets you access content which you have designed in other templates and saved for later use. 

Under Blocks, you will have the following options at your disposal to create your template. 


The Styles tab offers a bevy of styling options that you can implement in your email template. Essentially, this is where you define your email’s look and feel. Some things that you can achieve over here have been mentioned below:

Preview And Test

Once you are happy with the content and appearance of your email template, you can use the “Preview and test” button to check how it will seem in your recipient’s inbox. 

Based on the message type you’re sending, there are broadly two ways in which you can preview your email.

1. Click on “Preview data source” and select “Event”. Next, choose the event that will trigger the flow. This practice is best for scenarios where you are using a metric-triggered flow. 
2. Click “Search for a profile” and choose the one you like. This could either be someone who’s part of the list who’s receiving your email or someone who could qualify for the same. This works best for scenarios involving campaigns, list-triggered flows, date-triggered flows, price drop flows, and segment-triggered flows.

Best Practices To Keep In Mind While Working In Klaviyo’s In-built Editor

<style rel=”stylesheet” type=”text/css”>@media only screen and (max-width:600px) { X } </style>


<style rel=”stylesheet” type=”text/css”>@media only screen and (max-width:480px) X } </style>

To properly preview the email, you must click the “Preview and test” button on the top right corner.

Wrapping It Up

Wrapping your head around Klaviyo’s comprehensive new in-built editor might take some time, but once you get the lay of the land, you’ll be absolutely unstoppable. We hope the insights shared above are able to enhance your learning journey. 

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