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Getting RSS to Email – Feed the Mailbox!

rss feed to email

Gossiping is very human, and everyone loves doing it at some point or the other. Instead of interacting with a person for getting all the juicy information you wanted, what if you can avail the stripped down version directly from the horse’s mouth? Interestingly, this is how RSS (Really Simple Syndication) works.

Instead of people spending time searching for information over various websites, a short snippet of each website’s information is sent to the subscribers’ devices. As per a survey, the overall RSS implementation globally for top 1 million websites has seen 34% increase in the year 2015-2016.
Uplers have combined our expertise in Email with our love for RSS, to bring forth an innovative process to integrate RSS in emails for your subscribers.

How to Set-up an RSS to Email Campaign

    1. Set your target audience:According to recent trends across different industries by Builtwith, maximum subscription of RSS is in the Business, Technology followed by News and Shopping sectors.

      Depending on which of the categories your emails focusses on, you can segment your subscribers accordingly.
    2. Finalize Sending Frequency: Depending on how much rapidly your newsletter or blog is updated, setup a weekly, fortnightly or monthly initially. No one prefers news dumped in their inbox twice a day, so avoid it.
    3. Define appropriate Merge Tags: In order to be ‘fetched’, your content must have appropriate RSS-tags embedded. The embed code shall differ as your ESP changes but the most basic tags required for any RSS feed email are

RSS Feed Title
RSS Recent Date
RSS item Content
RSS item Author

  1. Content Linking: Based on the Merge Tag specified for the email template, every time the content is updated, it is fetched and aligned into appropriate fields and emails is sent to your subscribers. But in addition to specifying feed URL, include number of feed elements to be displayed for proper flow of information.

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Listed below are solutions to some of the commonly faced problems while implementing emails RSS feed.

RSS Feed to Email Best Practices:


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