Mailchimp is one of the top email marketing tools that has made creating and sending profitable emails easy for SMBs and large businesses. Conceived as a side hustle by Ben Chestnut and Dan Kurzius for their web design consultancy, Rocket Science Group, in 2001, by 2007, they started focusing exclusively on Mailchimp, celebrated as an iconic bootstrapped business even today. It is a web-based tool that helps you handle email marketing on an end-to-end basis. Since then, it has evolved from a DIY email marketing software to a full-fledged marketing automation tool. As an ESP, it sparked the "no-code" email builder trend and continues to thrive on its out-of-the-box templates.
With its 5 tier segmentation, personalization powered by Advanced Dynamic Content, single-click automation, and enriched dashboards, it is undoubtedly an excellent pick for any organization. Even more fascinating about this blue-eyed boy of SaaS marketers is its entry into the freemium space in 2009 despite having a considerable user base.
According to the latest estimates by Datanyze, “Mailchimp owns 66.67% of the email market share.” Let’s delve into some interesting stats from its 2022 report.
- 2.4 million monthly active users (MAU)
- 52% of agency owners in North America professed to earn over USD 75K in 2021 compared to last year’s 21%.
- For freelancers, the revenue figures stood at 37% of responding freelancers who professed to make more than USD 50K in 2021, reflecting a 25% increase from 2020.
It is the perfect email service provider for companies of all sizes, domains, and growth stages. In the following text, we will discuss about custom email templates for businesses globally.