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How to Send Push Messages with Salesforce Marketing Mobile Studio

Salesforce Marketing Mobile Studio

Salesforce Marketing Cloud (SFMC) is a multi-channel marketing platform of which push messaging is an integral component. In this blog post, we will learn how to send push messages using Marketing Cloud Mobile Studio. So, let’s Salesforce! 🐱‍🏍

Understanding Mobile Studio

Mobile Studio has three different units, each with its own functionality, and each used for a specific purpose:

Let’s look at all three in more detail and understand how to implement mobile push in Marketing Cloud.

By the way, did we mention that we specialize in Salesforce Cloud solutions? Our team of certified Salesforce consultants will help you harness the power of this platform. Get in touch!

Marketing Cloud Mobile Studio: GroupConnect

Your goal in using GroupConnect is to send uber-targeted messages to a particular “group” of your contacts. Now, since you have access to user profiles (through LINE and Facebook Messenger,) you want to make the most of this information, then develop your GroupConnect strategy, and finally, latch it onto Journey Builder. 

It’s a three-step process. The first step is capturing subscriber data.

1. Subscriber Data Capture

You can capture subscriber data in the following simple ways:

2. Content Creation 

Use the captured data to segment and personalize your messages. Why, you might ask, since all contacts gathered from LINE and Facebook Messenger are already highly segmented.

Well, when it comes to segmentation, the more granular the better. That’s what the additional user data will help you with.

Maximize engagement with your brand by creating rich content for welcome messages, multi-content messages, and carousel messages.

3. Automation

You can use the GroupConnect API to set up automated messages for LINE and Facebook Messenger. Note that in SF Marketing Cloud, Automation Studio allows you to configure recurring messages as well. 

GroupConnect API 

Unlike in the case of LINE, Mobile Studio does not provide a native integration with Facebook Messenger. So, you cannot interface with Facebook Messenger except through the REST API. Which means you need to be able to code.

Before that, here are three simple steps to integrate with the GroupConnect API:

Learn how to set up an API integration within Salesforce Marketing Cloud and how to get started with GroupConnect.

Marketing Cloud Mobile Studio: MobileConnect

The next unit of Marketing Cloud Mobile Studio is MobileConnect which works along with the REST API to automate SMS sends of various kinds, such as outbound messages, text responses, mobile opt-in, email opt-in, survey messages, etc. 

Follow these steps to create a message (an outbound message for the current illustration) in MobileConnect, and then to send it as a component of an API-triggered action. 

Once you have created the message, trigger the send.

In the above steps, we actually showed you the long way home. Truth is, you can easily create and send your messages within Journey Builder! — the hallmark ease of Salesforce SMS marketing. Journey Builder also simplifies the process of automated messages, while allowing you to send your messages at the right time, instead of when the user is least expecting a ping. 

Learn how to create SMS messages in Journey Builder, configure Mobile activities in Journey Builder, and use the MobileConnect API.

Marketing Cloud Mobile Studio: MobilePush

The last unit in Mobile Studio is MobilePush, a feature that helps you send push notifications to your mobile app users. As a Marketing Cloud admin, your main objective is to integrate the MobilePush SDK into your mobile app in order to begin sending push notifications. (If you are not familiar with the nitty-gritty, have your app developer assist you.) Follow these steps for the same. 

Next, you need to connect your app with Marketing Cloud. Here’s the details you need to enter for iOS and Android. That done, click Save.

Learn how to obtain Authentication Key, Key ID, Team ID, Bundle ID, and Server Key.

Now, before diving into full-blown Salesforce SMS Marketing, you need to test your configuration. This again involves three basic steps as follows:

1. Create a filtered list in the following manner:

2. Create a test push notification and hit the Send button.

3. Check your mobile device to see the message.

And voila! You are now ready to implement mobile push in Marketing Cloud for real. 

Conclusion with A Reminder

It is easy to miss the wood for the trees. Instead of being bogged down in the nitty-gritty of utilizing SMS in Salesforce Marketing Cloud, it is also important to remind ourselves of the overarching narrative of the same. To that end, here are four principal aspects of SMS marketing:

As you know, SMS marketing is a highly personal and direct channel. Therefore, it is crucial to honor recipients’ preferences and privacy concerns. Fortunately, Salesforce Mobile Studio enables this with ease and great user-friendliness. 

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