Looking to sell your services or promote a new product launch? Email marketing is your go-to solution!
While often seen as a B2C tool, email marketing is equally effective in the B2B space—93% of B2B marketers use it to distribute content.
That said, many B2B companies struggle to stand out due to limited effort or perceived creative restrictions. Yet, some have managed to craft compelling email campaigns that rival even the best in B2C.
Here are 5 B2B email newsletter examples to inspire and elevate your campaigns.
1. Loom
Source: Inbox
Loom’s welcome email is simple yet informative. Here’s why we love it:
- Smart use of animated GIF, reflecting the nature of Loom’s business
- Clean copy, suitably bolded or italicized to highlight key details
- A comprehensive, hyperlinked list of all the benefits of using Loom
Loom’s welcome email maintains a professional vibe, without coming off as too manifestly “businesslike.”
2. Buffer
Source: Inbox
Buffer’s newsletter is loaded with industry gen, tips, and testimonials. Here’s what we love about their newsletter.
- Informational diversity, from productivity updates to blog posts to user testimonials to industry-wide bulletins
- The use of relevant emojis in the headings
- Clean copy, each section of content nicely divided; good use of white space, bulleted text, and stylistic elements
- The (unobtrusive) focus on in-house expertise and research intent
The survey at the end is a nice touch to round off the newsletter. While useful, not all B2B email marketing campaigns feature one.
3. Klaviyo
Source: Inbox
As far as Klaviyo’s newsletter goes, here’s what stands out to us:
- The brand-aligned layout, K-shaped dividers, brand-aligned colors
- The rounded, well-padded CTA buttons
- The bottom navbar, complete with all the relevant links
- Relevant hero image, ensconced inside the famous “K”
A key feature of the best B2B email marketing examples is their authoritative tone, a quality that both Buffer and Klaviyo masterfully showcase.
4. Semrush
Source: Inbox
Semrush kicks off with a ToC, something not frequently seen. The Semrush Insider stands out to us because of the following reasons:
- Like the last two examples, the authoritative quality is unmissable
- The orange CTA button, especially the CTA copy in first-person
- The in-mail interview, short yet packed with B2B insights
- The topic-wise CTA links, and the use of colorful emoticons
Highlighting the performance of their last newsletter is a unique and engaging way to keep subscribers interested!
5. pipl.ai
Source: Inbox
pipl.ai, a platform for sending out cold emails, kicks off with a cool, funny hero banner. But there’s more to this brief newsletter:
- Impressive application of emojis, many yet not cluttered
- Creative copy, with just the right amount of content hooks
- A feedback-only newsletter, a rarity in B2B
- A casual vibe with a sprinkle of humor in the unsubscribe option
Instead of updating on a new feature, pipl.ai looks for user feedback — a very steal-worthy way of maintaining customer relationships.
Wrapping Up!
Email marketing is a cost-effective way for B2B companies to drive conversions. With a quality B2B mailing list, investing in a robust ESP or CRM tool is essential for effective campaigns. However, many mistake email marketing for just a flashy way to connect with their audience—it’s much more! Clear communication, straightforward designs, and value-driven offers are key to boosting conversions. The goal is to share concise, valuable insights while keeping emails simple and personal.
Speaking of newsletters, you may want to appreciate the anatomy of one.