[This blog was originally posted on April 11, 2019 and has been updated to showcase new examples]
Want to sell your services or draw the attention of your target audience towards a new product or service that you are about to launch? Email marketing is your best bet! It gives you an opportunity to connect with the people directly and increases the likelihood of converting them. Most people believe that email marketing is an excellent channel for the B2C niche alone. That’s where you are mistaken. It is quite a popular way of reaching out in the B2B niche also.
93% of the B2B marketers use emails to distribute their content.
However, you can see that not many B2B companies stand out in their email marketing ideas and campaigns. One of the biggest reasons being, they are not able to put enough effort into their emails. Secondly, creativity comes with a sort of restriction for the B2B email campaigns. Despite the restrictions, a few B2B players have made ample use of their creative juices to come up with some extremely persuasive email examples and give a tough competition to their B2C counterparts. Here, we have curated a few of the best B2B email marketing examples, which will help you breathe new life into your campaigns.
1. Asana’s Activation Email
Asana’s emails are always a delight to read, making them count among the foremost email campaign examples out there. They see whitespace and color combinations in B2B marketing in a different light. This email is a perfect example of how you help your users with your products. The email talks about how easy it is to use the Asana platform to communicate with your team and to manage the various projects you are handling.
The email does not have too many graphics but it still manages to capture attention. With minimal content and an eye-grabbing CTA, they have undivided attention from the subscriber. This email can be a part of the welcome email series that you would send to your potential audience, calling them to sign up and use the product. The next time you’re falling short on email marketing ideas, simply subscribe to Asana and let their communications fill you with inspiration.
2. Announcement Email From Allset
How do you go about making a grand announcement, especially if you belong to the B2B niche? This email marketing sample from Allset spells it out loud for you. Generally, B2B companies tend to go a little over the top when it comes to convincing their audience to endorse their products. However, most of them fail to reach the mark when it comes to leveraging their email templates.
In this example, Allset keeps things rather simple while announcing the launch of its new app to its customers. It highlights the top features of this app, offering a very concise description of each. The content flow is simple and to-the-point and gives readers a very accurate idea regarding how they should navigate the application. In retrospect, what makes this email marketing sample standout, is nothing but its disarming simplicity.
3. 1973’s Insightful Newsletter
Creating a B2B newsletter can be rather tricky. While on one hand, you’ve to ensure that the content is replete with useful industry insights and observations, on the other you have to look into the fact that the representation is not overly tedious as to disengage your subscribers. And when all that is done, you also have to wrap it up in a visually appealing email template before you send it across to your customers. 1973 ticks all these checkboxes in this example over here. The one thing you’ll find in common across the best B2B email marketing examples is the sublime command they exercise over their content, and 1973 has done exactly that over here.
4. This Year That Was By Flywheel
Your stakeholders would be interested in knowing what you have done in this year, and how much you have achieved. Not everyone can get an annual report published but you can always summarize the beauty of your year in an email. Here’s an example of how Flywheel sent an email summarizing the year for their subscribers. It follows all the B2B email marketing best practices and is sure to leave an impact on the reader’s mind. If you’re running short on B2B email campaign ideas, you’d do well to take a leaf or two from the big, fat book of Flyweheel’s campaigns.
5. Coinbase’s Personalized Report
Not every user on-board will behave in a similar fashion. Some will use your product extensively while others would not really be involved in the product. B2B users are thus advised to make ample use of personalization in order to engage effectively with their customers.
In this brilliant marketing email template sample, Coinbase, a cryptocurrency platform, sends personalized emails to its subscribers that allow them to check the performances of their cryptocurrency assets. With minimal content and a design template that aligns perfectly with the email subject, Coinbase has got B2B email marketing right and made its way into the coveted list of the most impressive email campaign examples out there.
6. Moo’s Campaign Support Email
Emails are an excellent way of getting support for your campaigns. Whether you are planning to increase traffic for your site or raise funds for some event, emails are a great way to gain the necessary support. Moo’s email campaign was set to gain more conversions for their products. They wanted people to know the premium value the company offers. In the campaign, the company has also shown how it cares for the user’s needs. Only the rarest of email marketing campaign examples exhibit such fluent command over the use of creativity, white space, and colors in a restricted fashion while keeping in mind the user’s needs, such as Moo has done over here.
7. Sweetpea & Willow’s Product Promotion
In this template, Sweetpea & Willow makes use of a photo grid layout to generously showcase their products to the readers. The accompanying email copy is crisp, engaging, and carries just the right amount of information. Simple and effective use of email communication can be seen in this promotional marketing email template sample.
8. Eyequant’s Case Study Email
In the case of the B2B niche, case studies hold an important place. It helps the end-user know what the company is capable of, and understands how they have worked out a similar solution in the past. Arguably featuring among the finest email marketing campaign examples that you’d ever come across, Eyequant, over here, has made use of a case study to attract potential buyers and persuade them to convert. They did not claim they understood your problem; they talked about how they have already defined a solution for the same. This email definitely strikes a chord with their potential audience.
9. HubSpot’s Webinar Emails
Want people to attend your webinars? Well, the best way to do that would be connecting with your audience directly, and getting them to acknowledge the value you would offer through the webinar.
HubSpot gives a sneak peek into what the audience can expect from the webinar and how useful it would be to them. It ends the email with a CTA that allows the user to book their seats. Hubspot has a reputation for setting unassailable benchmarks when it comes to providing the world with newsletter campaign examples and this example over here bears solid testimony to that.
10. Kissmetrics’ Demo Emails
For the B2B audience, the biggest attraction is the demo. If you can offer a product demo, they are definitely interested. Kissmetrics sends a personalized email calling the potential audience for a demo. They make signing up for the demo easy and set the expectations for the demo straight in the content itself.
Email marketing is an excellent opportunity for conversion in a cost-effective way for B2B companies. Once you have a quality B2B mailing list, you must invest in a powerful ESP or CRM tool to support your B2B email marketing campaigns. However, most companies mistake email marketing for a fancy way of connecting with the audience. That’s not true! Precise communication, simple email designs, and an offer that adds value will surely help you increase your conversions. The idea is to offer snippets of information to the target audience while keeping the emails simple and personal.