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Salesforce Marketing Cloud: Best Practices to Follow


[This post was originally published on 16th Dec 2021. It has been updated on 13th Dec 2022.]

Salesforce Marketing Cloud (SFMC) is a “simple-to-use” eMarketing Software that enables a consistent and smooth experience along each touchpoint of the customer with the help of integrated marketing tools such as Journey Builder, Email Studio, Mobile Studio, Advertising Studio, and Data Studio to name a few. It allows you to know the customers and personalize their experience to increase engagement. But, know that marketing cloud in Salesforce is not a CRM system but a Marketing Automation tool. It owes its immense popularity to the ease with which marketers could build, deploy, and analyze the email campaigns barring any technical skills or complicated hardware systems. 

With all that said, let’s delve deeper into a few Salesforce best practices that will help you leverage this extremely powerful tool to the fullest and resolve all known Salesforce Marketing Cloud issues.

5 Best Practices To Make The Most of Salesforce Marketing Cloud

1. Account Set-Up

2. Email And Content Builder

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3. Data

4. Journey Builder

5. Analytics

Wrapping Up

Marketing Cloud in Salesforce helps to unify first-party marketing data and expand it with second-and third-party data sources. Consequently, you can align your marketing strategy to your business objectives and drive customer loyalty which ultimately leads to business growth.

We hope these Salesforce best practices will make it a breeze for you to implement the various functionalities of Salesforce Marketing Cloud. Besides abiding by all the prevalent Salesforce campaigns best practices you should also attempt analyzing sophisticated Salesforce marketing cloud examples to deepen your practical understanding of this tool. 


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