We are offering Email, Landing Page and Banner services worth USD 300 at no charge to support businesses affected by Covid-19. Avail the offer >>

Our skilled Email developers hand code and integrate your email template in your ESP and make sure it renders perfectly in 40+ email clients. With a combined experience of coding 3000+ templates per month, our email template developers can code any type of email you would need.

We have developers skilled in dynamic content, master/modular templates, DIY and enterprise ESPs and interactive emails.

Our email developers
are skilled in all leading ESPs

Hire email developer as per your needs

You can choose from 3 levels of HTML email developers based on the skills and experience
you need for your email template jobs.

Skills Skilled EXPERIENCED Expert
Monthly price Starts at $2500 Per resource $3000 Per resource $4000 Per resource
Years of Email Development experience 1+ 2-3 3+
ESP expertise (has knowledge of; can build, integrate and deploy email templates in) DIY ESPs such as Mailchimp, Campaign Monitor, Dotmailer, etc. All DIY and Enterprise ESPs such as SFMC, Marketo, Hubspot, Mailchimp, Campaign Monitor, etc. All DIY and Enterprise ESPs such as SFMC, Marketo, Hubspot, Mailchimp, Campaign Monitor, etc.
Can build Editable email templates in DIY ESPs All DIY and Enterprise ESPs All DIY and Enterprise ESPs
Can test and resolve coding issues
Understanding of email marketing practices Basic Intermediate Advanced
Tools expertise Adobe Creative Suite (Basic) Adobe Creative Suite, Sketch, Invision, Figma, Zaplin Adobe Creative Suite, Sketch, Invision, Figma, Zaplin
Can identify and solve complex rendering issues in email clients
Knowledge of CAN-SPAM and GDPR Email Regulations
Can build Dynamic email templates
Experience of AMPSCripts and Velocity scripting Basic Advanced
Can build reusable modules for modular email templates
Knowledge and able to research on delivery issues and suggest or built solutions around it
Experience of leading a team and training developers
Can set up marketing automation and journeys email marketing and marketing automation platforms

Meet our rockstars

  • Pratik
    Bhatt

    Marketo Certified Associate

    Pratik Bhatt

    Marketo Certified Associate, 9 Years

    Skills

    With over 9 years of professional experience in the industry, Pratik is our Senior Email Marketing Manager. He is the maven everyone in the team looks up to when it comes to Marketo. He lives and breathes Email Marketing.  

  • Priyanka
    Patel

    Marketo Certified Associate

    Priyanka Patel

    Senior CRM Manager, 7 Years

    Skills

    Priyanka is our Senior CRM Manager with 7 years of experience in the industry. Motivated and skilled, she is our wonder woman who creates email programs like no other. And when it comes to Marketo, she’s certainly the go-to expert.

  • Vishnu
    Eriyalath

    Salesforce Certified Email Specialist

    Vishnu Eriyalath

    Campaign Manager, 3 Years

    Skills

    Passionate about working with motivated teams, this Campaign Manager has 3 years of experience in the industry. Vishnu is a Salesforce expert and known for the unbeatable strategies he comes up with for every project.

  • Jinay
    Shah

    Salesforce Certified Email Specialist

    Jinay Shah

    Campaign Manager, 2 Years

    Skills

    A Campaign Management executive with 2 years of industry experience, Jinay is a hands-on Salesforce Certified Email Specialist. Any campaign hiccup to deal with, and all eyes turn to Jinay for sureshot solutions. 

  • Parthvi
    Shah

    Marketo Certified Associate

    Parthvi Shah

    HTML Developer, 4 Years

    Skills

    Parthvi is a passionate HTML Developer with 4 years of experience in the email industry. She excels in designing and coding email templates and landing pages; in fact, she’s one of the best we have when it comes to Marketo expertise.

WHY HIRE OUR EMAIL DEVELOPER ?

Our email developers are trained and skilled to build flawless email templates. We don’t believe in stopping at just
good; we strive for excellence. Here’s why you should hire our email template developer to get your email coding jobs done.

  • CERTIFIED
    EXPERTS

    We have Marketo Certified Associates and Salesforce Marketing Cloud Certified Email Specialists in our team. We ensure you get the expertise level you need.

  • ESP AGNOSTIC

    No matter which ESP you use, our email developers can code and integrate your email template. Our email developers are skilled in 50+ ESPs, and we continually provide training to enhance their skills and accustom them to latest feature additions in ESPs.

  • ROBUST
    TESTING

    Our email developers are trained to deliver pixel-perfect email templates. They do robust QA of each email using testing tools and make sure it renders perfectly in 40+ email clients, multiple browsers and 15+ devices.

  • AFFORDABLE
    RESOURCES

    Our pricing starts at just $2500 per resource per month. You can save up to 40% of your cost when you hire our resource.

  • ALIGNED TO PROCESSES

    Our resources align to your way of working and processes to ensure projects are delivered smoothly. Our email developers work as an extended arm of your team and in your time zone.

  • DATA SECURITY

    In instances where you share the developer account access of your ESP with our developer, you can be rest assured your data is secured. Email Uplers has all the processes in place to ensure the total security of your data.

How Email Uplers Helped Weight Watchers

Everything from Email Campaigns to ESP Migration. And Beyond!

Say YES to Uplers! Over the past 2+ years, we’ve worked with Uplers, we consider them part of the Weight Watchers’ family. We’re now looking at additional solutions for them to help us with, including campaign services as well as an additional developer as our workload continues to grow with them over time. They are a trusted partner, and we appreciate how quickly they are able to turn projects around for us. We would recommend Uplers to any company, big or small.

Natasha Navab Tehrani

Marketing Associate - CRM, Offer &
Pricing, Weight Watchers

Hire Dedicated HTML Email Developer

Let us know your resource requirement and we shall get back to you within a few hours.

The Definitive Guide to Hiring
the Right
Email Developer

Email is, undoubtedly, a great marketing tool for businesses - regardless of industry, location, and target audience. And with the fast technological
advancements of our times, the world of emails has transcended from simple plain text emails to visually attractive HTML emails.
It is this need for HTML emails that has resulted in the increased demand for email developers.
So, how will you ensure you hire the right email developer?
Before we dive into that, let’s understand what an HTML email is and what makes it the ultimate choice for businesses.

What & Why of HTML Emails

Source

The above is an example of an HTML email. Everything from the logo to the image and even the white background have to be coded in order to create such a stunning email. Not only is the email designed to look good, but it’s also coded to display properly across most major email clients as well as different devices.

Advantages of HTML Emails

So what do HTML emails have over plain text emails besides aesthetics?

Boost Brand Awareness

Because you’re able to show images in your emails, you can use the visuals to reinforce your brand.

Better Engagement Rates

Engagement. That’s the doorway to email marketing success. Because of their more interactive nature, coded emails tend to have better engagement rates.

Increased Conversions

HTML emails make it easier to convert subscribers as you can use images to drive your point home, convey a certain emotion, create a call-to-action that stands out.

Looking for high-converting HTML email templates?
Easy to Track

Data is the basic foundation of every successful campaign. HTML emails afford you tracking abilities through the use of tags to keep track of a campaign’s progress and to know whether it is a success or not.

Identifying Your Email Developer Needs

The first step on your journey to find the best HTML email template developer for your business is to identify your email developer needs.

So how do you know if you need an email developer?

To help you answer that question, here are a few things you need to consider:

Do You Send Marketing Emails?

Marketing emails have one major differentiating factor when compared to regular emails - they drive revenue. And as such, great care must be put into ensuring that they fulfill their purpose.

This is one of the main reasons you’ll need an HTML email developer.

To ensure that your emails succeed in generating revenue, the first port of call is to ensure they adhere to the rules and regulations governing bulk mail. Rules and regulations like CAN-SPAM, CASL, GDPR, and a whole host of others help protect consumers from unscrupulous organizations. However, it’s easy to run afoul of these regulations and end up on the wrong side of the law. A good email developer will help you create emails that are compliant.

Do Your Recipients Use Different Email Clients?

Sadly, it’s impossible to force one email client on your subscribers. Everyone has their own preferences. Unfortunately, with different

email clients come different standards and protocols. Oh and challenges, of course.

One of the biggest challenges of dealing with different email clients as a marketer is that they each render emails differently. Of course, you want all your recipients to see the same beautifully designed email when they open your email. And that’s exactly what email

Is Brand Awareness a Big Concern?

Let’s face it, the way an email looks matters. No matter how well-crafted your email copy is, if you use a poorly designed template, conversions will be negatively affected. With HTML email templates, you can manipulate your email design to match and reflect your brand.

As you well know, branding is an important marketing element as it helps you (among other things):

  • Differentiate yourself
  • Offer customers a unique experience
  • Make a memorable impression

These are all important in email marketing, in fact moreso, as people are inundated by so many emails everyday.

Do Delivery and Deliverability Rates have a Bearing on Your Bottom Line?

These 2 factors are the first battlegrounds you need to overcome if your email campaign is to be a success. Delivery and deliverability of emails is not automatic. The first step in ensuring you get good rates in these areas is to design optimized emails.

In a perfect world, you’d simply send plain text emails as these aren’t prone to certain deliverability issues. However, we don’t live in a perfect world. You need to outperform your competition, and one way to do that is to design beautiful emails. However, in designing these, you’ll have to watch for a few factors that affect deliverability, with the most common being:

  • Image size
  • Typography
  • text formatting
  • Subscription links

As you can see, creating an email that reaches its intended destination is not a simple matter of putting all the elements you want together. There’s a whole lot more involved. And that’s what reveals your need for an email developer.

If you answered yes to the above questions, then you definitely need an email developer (or a team of developers) on your email marketing team.

However, your need for an email developer goes beyond answering these questions. You’ll also need to determine the skill levels your

Email Developers - What’s their Job Description?

You’re just about to hire the best email developer to help you increase the ROI on your email marketing campaigns. But do you know exactly how they’re supposed to go about that?

In other words, what exactly are the responsibilities of an email developer?

While there are no set standards governing email development, there are a few guidelines you can go by in terms of an email developer’s job description.

Let’s quickly take a look, shall we?

Entry-level Email Developers
  • Over 1 year of experience in Email Development
  • Having proficiency in rendering an email in all email clients
  • Worked on different DIY platforms to create and deploy email templates
  • Experience on creating editable email templates with most of DIY esp like Mailchimp, Campaign monitor, dotmailer etc.
  • Ability to test and resolve coding issues
  • Understanding of email marketing practices
  • Basic use of Adobe Creative Suite
Mid-level Email Developers
  • Having 2 - 3 years of experience in understanding clients’ needs and converting that need into an email template that renders across all email clients
  • Creative thinker who has the ability to resolve complex coding issues quickly and accurately
  • Knowledge of CAN-SPAM and Email Regulation
  • Ability to create a dynamic email template to fit the campaign need
  • Ability to integrate the email template in any of the marketing automation/ ESP
  • Knowledge of AMPScripts and Velocity scripting
  • Experience of dealing with complex issues of rendering in email clients along with ability to solve them Ability to use Adobe Creative Suite plus Sketch, Invision, Figma, Zaplin
Senior-level Email Developers
  • 3+ years of experience in email marketing industry and development
  • Has led a team of email developers, works closely with marketing and CRM teams to help suffice department objectives
  • Ability to set up marketing automation and journeys in most email marketing platforms and marketing automation platforms
  • Work with different teams and guide and train own team on best practice of email design and development
  • Ability to explore and create dynamic or modular template that suits the marketing goals
  • Well versed with AMPscript and velocity scripting
  • Can deploy emails on Marketo, Email studio on SFMC, Hubspot, Mailchimp, Campaign Monitor etc.
  • Ability to research on delivery issues and finds solutions
  • Ability to identify, define and build reusable modules for modular email templates
  • Ability to use Adobe Creative Suite plus Sketch, Invision, Figma, Zaplin

There’s a whole lot involved in email development as you can tell by the job descriptions above. With a lot riding on your email campaigns, you need to make sure the email developer you hire is worth their weight in gold. Or at least their salary.

Ready Dedicate Email Developer at $30/hour

Quick Tips for Picking the Right Developer for Your Business

Now that you know what an email developer is and why they are valuable to your email campaigns, how do you go about hiring the right one?

Here are a few tips to help you out:

1. Decide on Your Recruitment Goals

As with any staffing need you may have in your organization, you must decide on your recruitment goals before hiring an email developer. Setting recruitment goals will help you streamline the recruitment process as well as help you pick the right candidate. A few examples of some recruitment goals you could start with include:

Experience

With a certain number of years of experience in the field?

Email development is an ever evolving field, both on the technical front and on the regulatory front. Because of this, having an email developer who has experienced this first hand is a great asset as they can quickly adapt to these changes.

Skill Levels

Like most technical vocations, skill plays a big role in email development. As you set your recruitment goals, you’ll have to determine the skill level needed to help you meet your HTML email development needs.

Remote or In-house?

Are looking for a remote or in-house email developer?

The answer to this question is critical in your search for the perfect candidate to add to your marketing team. There are many considerations to look at when deciding on a remote email developer. We’ve created a section below on how to decide between in-house and agency email development teams to help you answer this question.

How Many Developers Do You Need?

Another important recruitment goal you need to determine from the onset is the number of email developers you’ll need. For smaller businesses, a single email developer is enough to take care of all email development needs. However, for larger businesses that send out more emails and email types, you’ll definitely need to hire a team of email developers to ensure you’re able to successfully carry out effective email campaigns.


Remember, the reason you’re hiring is to strengthen your marketing team, so you’ll need to recruit a candidate that not only understands code but is also able to adapt to your culture. This is why it’s important for you to set your recruitment goals from the very beginning.

2. Know Where to Look for Professionals

If there’s one blessing the digital revolution brought, it’s the increase in the number of people with tech skills - particularly coding skills. However, there’s a caveat as it has become difficult to separate self-taught chancers from trained and certified professionals.

Don’t get me wrong, I don’t have anything against self-education. However, self-taught or trained, there’s one quality you need to look for in any candidate - professionalism. So how do you ensure your next HTML email developer hire will be a professional?

Simple?

Look in the right places.

Apart from your regular recruiting platforms like Ziprecruiter and Glassdoor, there’s one place you can be assured of finding trusted and verified email development talent. Email marketing agencies.

Yes, email marketing agencies usually have email developers on staff and offer email development as a service. Bias aside, this is one of the best ways to ensure you get a professional email developer with tons of experience under their belt. All that without running the risk of hiring a “wrong fit”.

3. Important Skills You Need to Look for in an Email Developer

Ok. So now you know the main responsibilities of an email developer, right?

But to give your emails an edge over the other 120 odd emails bombarding your subscribers, you need more than a robot that carries out routine duties. You need an email developer who is skilled at their craft.

What particular skills should you be on the lookout for as you look for that unicorn email HTML email developer?

Technical Skills to Look for in an Email Developer

Most of the technical skills an email developer need lie in the areas of coding and design. As such, some technical skills you’ll need to look for as you vet applicants include:

  • Advanced coding skills - particularly HTML, CSS, etc
  • Design skills - Adobe Creative Suite, Sketch, and other design tools
  • Ability to use different email clients and platforms
  • Knowledge of regulations governing bulk email sending
  • Ability to analyze and interpret data from ESPs and other third party tools

Most of the technical skills an email developer need lie in the areas of coding and design. As such, some technical skills you’ll need to look for as you vet applicants include:

Soft Skills to Look for in an Email Developer

Soft skills, made up of both character traits and interpersonal skills, influence how well a person can work or interact with others. As such, these are important to look out for when looking to hire an email developer. Here are some of the soft skills you’ll need in your next hire:

  • An eye for detail. This will help ensure that your email templates are flawless.
  • Ability to use design tools. Besides code, design skills are important in developing great emails.
  • Excellent project and time management skills. Email marketing is a fast-paced industry and involves a lot of moving pieces. The ability to multi-task in such an environment is a valuable quality.
  • Demonstrated analytical and problem-solving skills with a core understanding of digital content success measurements and goals
  • Strong interpersonal and communication skills
  • Excellent out-of-the-box problem-solving skills

Finding an email developer with these skill sets layered on top of the mandatory technical skills is no mean feat. That’s especially with the talent pool being so limited.

4. How to Set Up an Interview process that Will Result in the Perfect Hire

Now that you’ve determined your recruitment goals and you know exactly what to look for in an email developer, it’s time to set up the interview.

The way you structure your interview process is critical to the hiring process as it will:

  • Strong interpersonal and communication skills
  • Strong interpersonal and communication skills

And no, the resume won’t give you all the important information you need. After weeding out unsuitable candidates, you’ll have to conduct an interview - whether in person, via video call, or a simple video interview. So how do you structure an interview process that will result in the perfect hire?

Craft a Clear Job Ad

To attract the very best candidates, make sure your job ad clearly expresses your expectations of an email developer. Not only could confusing job ads waste your time in sifting through irrelevant resumes, but it could also put off experienced candidates.

Have a Candidate Scoring System

Create a scoring system that will help you easily vet each application that comes in. You can design your own by attaching scores to the qualities you need most in a candidate.

Conduct Phone/Video Interviews

This stage helps you further narrow down the pool of applicants that will either be called for an in-person interview or go to the skills test stage. It can also help you gauge a candidate's communication skills.

Carry Out Skills Test

By this time, you should be left with just a handful of candidates. Structure your skills test in such a way that it closely resembles the major tasks your candidate will be performing as an email developer.

Final Review

Once the applicants have submitted their tests, review their work and pick the most suitable. By this stage, you should have a couple of candidates that are best suited to join your email development team.

The final steps in the hiring process involve offering the successful candidate the position and onboarding them.

How Much Should You Budget for an Email Developer? Here’s how to Design a Package

How much should you budget for an email developer?

Well, I wish that question was as easy as answering the, “how much should you pay your accountant?” question. Unfortunately, it isn’t. The simple reason being email development is still an evolving industry and the fact that different business models have different requirements for developers. Besides that, the location of the business also has a bearing on the average salary range.

However, there are some compensation benchmarks that have become close to standard. So we’ll look at those to give you an idea of how much you should expect to budget for an email developer. The data below is courtesy of Neuvoo.

  • Entry-level email developer - from $43,875/year
  • Intermediate level email developer - approximately $65,000/year
  • Senior-level email developer - up to $110,500/year

As you can see, email developer salaries vary widely by region as well. So, as you work on your budget for hiring an email development team, particularly in-house, these are the figures you’ll have to work with.

Hiring a full-time email developer is quite an investment you need to adequately prepare for. However, if you’re a small business that can’t afford a full-time HTML email developer, all is not lost. You can outsource to

Onboard our Dedicated Developer in 5 DAYS!

Hiring an Email Developer - In-house vs Agency?

With full-time email developer salaries being quite the investment, some businesses - big and small - may want a more budget-friendly alternative. This is where you have to decide whether you’ll settle on an in-house email developer or go the agency route. Both have their pros and cons and the ultimate choice depends on which model is best suited to your business’s needs.

In-house Email Development Teams - The Pros and Cons

Hiring in-house email development teams is especially advantageous to big brands that need dedicated email developers. But apart from having a dedicated team of email developers, here are some other advantages of hiring in-house:

  • Easier communication of vision.

    Because in-house email developers are part of your organization, they understand your vision easier.

  • Allows you to be hands-on.

    If you enjoy being part of the creative process, having an in-house team gives you that opportunity.

  • Revisions can be faster.

    Because communication is easier, any revisions or adjustments to projects can be carried out faster.

  • Better understanding of your brand.

    Because of being dedicated to running campaigns for your brand, in-house email developers have a better understanding of your brand.

Cons of Hiring an In-house Email Developer
  • Costly.

    Not only will you have to invest in the developer’s salary, but you also have to factor in recruitment costs, office space and equipment, as well as many other costs associated with hiring a full-time employee.

  • Management.

    Hiring in-house means you’ll have to be directly involved in overseeing your email campaigns. Hiring in-house also means creating a separate team and department responsible for email marketing. This will divide your attention between the core offering of your business and the email marketing aspect.

  • Tunnel vision.

    An inherent danger that comes with in-house creative staff is tunnel vision. Because of being focused on a single industry, they tend to miss other tips and strategies being implemented in other industries.

  • Interruptions in workflow.

    Projects can sometimes be interrupted by internal tasks that may need attention, staff meetings, or other internal factors that distract from projects.

  • Regular equipment and staff upgrade expenses.

    You’ll also have to invest in regularly upgrading software, tools, and, of course, your developer’s skills. Given the way the industry, as well as the technology used, are always developing, these upgrades will be regular.

These, and other factors that are more nuanced towards your business, are the considerations you have to take into account as you consider hiring an in-house HTML email developer.

Hiring an Agency to Handle Your HTML Email Development - The Pros and Cons

Considering hiring an agency to take care of your email development? Here’s what you need to know to help make the final decision:

Pros of Hiring an Agency for Email Development
  • Lower costs.

    Going the agency route will save you tons of money. From the cost of recruiting and maintaining a remote email developer to equipment costs, you’ll make huge savings by hiring an agency.

  • Versatile skill sets.

    Working with an agency gives you access to diverse skill sets, increasing the chances of you getting blockbuster HTML email templates. that you’d be hard-pressed to.

  • More creativity - usually.

    Because agencies handle different clients, their developers tend to have some serious creative chops.

  • Scalable.

    It’s easier to scale campaigns when working with an agency than when using in-house developers. This is because agencies are better equipped (both human resources and tools) to handle campaigns of different sizes.

  • Flexibility.

    Going the agency route offers you exceptional flexibility in terms of how you want to work with your remote html email developer. For example, you have the freedom to choose whether you need a dedicated developer or just need to hire on a per project basis.

  • Results driven.

    Agencies tend to be more results driven than in-house teams as their survival depends on bringing in positive results for clients.

  • Better understanding of the competition.

    Because of working with various clients in different verticals, agencies tend to have a better understanding of the competition, thereby giving you an edge.

Cons of Hiring an Agency for Email Development
  • Location.

    With most agencies operating remotely, it can be difficult finding an agency within your location. However, since email development doesn’t really need onsite work, location doesn’t really matter.

  • No direct control.

    Hiring an agency means releasing control of your email marketing to your agency of choice. You won’t be able to check on the project any time you want.

So, which is better between getting an in-house email developer vs hiring an agency to handle your email development?

It all depends on your resources and business model. However, for most businesses, outsourcing your email development to an agency makes more business sense. For example, you’ll typically spend a fixed amount (an average of $6,500/month/developer in the US) while an agency will set you back as little as $149/project (depending on the project).

In all fairness, agencies save you a lot of money while delivering excellent results. That’s why most industries are shifting to outsourcing, not just email development, but most creative tasks to agencies.

Wrapping Up

Email development is a critical aspect of email marketing. That’s exactly why you need an email developer (or a team) to help
ensure your emails:

  • Look awesome and render well
  • Meet compliance standards
  • Reach their intended destinations
  • Convert well

Finding the right email developer should be a high priority for every organization that uses email. While finding an email developer that fits the bill may seem like a daunting task, we believe the above tips will help you successfully hire a great one.

And if you need help with your HTML email development (or any aspect of email marketing),

Hire Dedicated Email Expert

Let us know your resource requirement and we shall get back to you within a few hours.

WHY HIRE OUR EMAIL DEVELOPER?

Our email developers are trained and skilled to build flawless email templates. We don’t believe in stopping at just good; we strive for excellence. Here’s why you should hire our email template developer to get your email coding jobs done.

Email Developers - What’s their Job Description?

You’re just about to hire the best email developer to help you increase the ROI on your email marketing campaigns. But do you know exactly how they’re supposed to go about that?

In other words, what exactly are the responsibilities of an email developer?

How much should you budget for an email developer?

Well, I wish that question was as easy as answering the, “how much should you pay your accountant?” question. Unfortunately, it isn’t. The simple reason being email development is still an evolving industry and the fact that different business models have different requirements for developers. Besides that, the location of the business also has a bearing on the average salary range.

Hiring an Email Developer - In-house vs Agency?

With full-time email developer salaries being quite the investment, some businesses - big and small - may want a more budget-friendly alternative. This is where you have to decide whether you’ll settle on an in-house email developer or go the agency route. Both have their pros and cons and the ultimate choice depends on which model is best suited to your business’s needs.