Monochromatic and duotone emails are so in vogue (and will continue to be). Why? Well, with the usage of these color schemes, it becomes easy for brands to:
With an extremely limited palette, if you are not thoughtful about your curation, the output can be quite bland.
Always strive to create high contrast. Use multiple tones (for monochromatic schemes) or a complementary color scheme (for duotone schemes) to grab eyeballs efficiently and drive the results you desire.
If, in 2024, you wish for your visual storytelling to ascend to new heights, cinemagraphs are the way forward! Combining static and dynamic elements, cinemagraphs strengthen your brand personality, help drive more CTRs, and make the purpose of your communication highly visible. However, you must assess their compatibility with email clients before locking them as your design vehicle of choice.
Everything that WAS, again, IS now! The future of the email design realm is very well going to be defined by elements that used to be an absolute riot in the past. Nostalgic design elements work because:
As email fatigue continues to become a more and more pressing issue, brands are perpetually looking to embrace design trends that will enable them to steer clear of monotony. And for that reason, we see gamification as a dominating email design trend in the coming year.
Gamification ticks all these boxes and more for email marketers.
In this day and age of flooded inboxes, personalization is the only tool that can fetch you surefire engagement. Brands very well understand this, and hence, implementing dynamic content is a route most of them will be frequenting in 2024. Empowering brands to customize emails as per the highly specific interests and needs of their subscribers, dynamic content holds the key to forging deeper relationships with the audience.
In order to execute dynamic content successfully, you first need to focus on mindfully collecting your subscribers’ data. If you don’t have a comprehensive idea regarding their buyer personas to begin with, crafting tailored emails will be a tall order, won’t it?
The rise of dark mode over the last few years has been immense. Why? Two primary reasons:
One practice that you’d do well to abide by while designing emails in dark mode is to first define base styles for dark mode and then update colors depending on the design.
“Less is more” has been the mantra of email designers for a while now, and the philosophy is all set to crown itself in 2024, too. With minimalism, driving focus to the most critical portions of the email becomes an absolute breeze. Not to mention, they allow for the realization of some impeccable aesthetics!
Subtle and muted color palettes are going to build further on their existing popularity and create a lot of noise in email design circles in 2024 as well. Possessing life-affirming and soothing tendencies, subtle color palettes radiate positivity and can help you cast lasting impressions on your customers.
While the role of data in driving email campaigns has become more pivotal than ever, collecting said data remains a challenge. To iron out the kinks in this regard, brands are expected to embrace interactivity in their email templates.
These means serve as excellent devices through which to collect important first-party data, all while keeping the subscribers engaged!
If 2023 saw AI making inroads into the field of email copywriting, 2024 is all set to bear witness to AI altering the landscape of email design. Particularly in the field of data visualization, they can prove to be invaluable, helping brands engender innovative and personalized designs relating to subscriber interactivity.
Generating visual interest in an email template comprising just text can appear impossible unless, of course, you have bold typography at your service. While enabling brands to minimize their dependency on images, bold typography is also empowering their content to grab the limelight effortlessly; expect this design trend, thus, to be a rage in 2024.