Before you jump start, understand the need of a high performing landing page – Why do you need a great landing page at the first place?
Kudos! Now that you know the importance of a landing page, what’s next?
You can’t fly without understanding the dynamics of aeronautics. And, you can’t design a cool landing page
without knowing these “CONVERT” best practices.
Any good landing page has a compelling and visually distinctive CTA.
A CTA has no meaning without right offer. Provide offer that your visitors can’t refuse.
Let visitors focus on the primary offer. Don’t divert them through pop-ups, but an exit overlay is good way to retain them.
Make your landing pages visual to engage the audience and let them consume information quickly.
Witty & emotional copy can do wonders for you. Generate curiosity, but explicitly talk about what’s the offer about.
Most visitors are “on the go”. That said; turn your landing page responsive & don’t miss out on the mobile visitors.
Landing page is a first point of contact. Make it credible and trustworthy with testimonials, social proof, and more.
So, you have learnt flying, but does that make you the best captain? May be
not! Upnext is what makes you the best captain aka. Landing page maestro.
Just like a good captain that updates ATC about traffic and the last minute situation, you should update
yourself about latest in vogue, talking about landing page design trends.
Designing with innovation is the new. Some brands don’t let the landing page feel like a real runway for visitors. They kill the monotony avoiding standard navigation and menus in landing page design.
Unlike the set trend of placing vibrant contrast CTA color, ghost buttons are very subtle. They are covered with a little border, give smoky white feeling, and hold the content smoothly. These buttons work well if you have two competing CTAs (try/buy) combined with terminal positioning to create implicit design hierarchy. This is the new fad and you can only test to see their effectiveness.
Some brands also use suggestive power of eye and use images pointing directly at the CTA. This helps motivate users look at the CTA.
Many landing pages that are built to share information, generate immediate reports based on the data filled by the prospect. These are interactive graphs or reports generating more engagement as visitors can play around them.
While we talk about making landing pages visual, most designers take the route cautiously. They now don’t place many images on the page, especially if that is compromising the load speed. More designers use a good mix of content + graphics, so that the conversions don’t get affected.
Many modern designers use CC trend and instigate curiosity in the minds of the visitors. By not mentioning anything explicit, some designers use (What is it? What result it fetches if I engage?) rule, which center curious copywriting. With headline that isn’t clear, you surely generate more clicks. As a drawback, it might also increase the bounce rate.
As capturing the information is one of the main ideas behind creating landing pages, designing intelligent forms is critical. Subtle two step opt-in forms are quite in vogue. With such forms, there is a button or link which when clicked pops up a new form or redirects to a new page.
Not only landing pages, but also the operating system and interface design of renowned brands like; Apple focuses on falling flat. ;) With flat design, most landing pages follow clean & open space, crisp edges, bright colors, and two-dimensional/flat illustrations.
Full screen contextual videos can increase conversions up to 86%. Contextual videos help set the mood for the conversion. Prospects are triggered emotionally with the subtle imagery and are persuaded to click the CTA button.
Some brands love lengthy landing pages with detailed notes about their services and products including contextual imagery. Floating navigation bars are great to use if the landing page is lengthy.
Want to dive deeper into the Landing Page concept? Here’s an EBOOK
that throws light on the basic elements that make up a landing page.