Marketing Cloud Email Studio

“One-size-fits-all” messaging has been replaced with the expectation of relevant and personalized content and experiences through all marketing channels. Leveraging data and information from the personas you developed (“who”, “what”, “how”, and “why”) provides you the greatest opportunity to develop a true 1:1 communication that drives revenue and results.

Mixing and matching data may seem an overwhelming task, but Email Studio provides endless possibilities for aggregating content and creating scalable data models in a single platform to move from 1: many communications toward 1:1 experience.

Dynamic content involves customizing your email content and images based on your personas, online behavior, purchases, or many other data points. Email templates are coded to display text, HTML and images according to the rules you define, based on the data stored in your relational Data Extensions. Dynamic content takes on the formatting, such as background color and border design, defined for whichever retrieved content is being used.

Dynamic content can be configured in Email Studio using Content Builder:

Built using the same logic as Data Filters, Dynamic Content rules are organized using AND or OR statements.

AMPscript is the proprietary content scripting language for Marketing Cloud, which enables you to define specific content based on almost all of the demographic, behavioral, engagement, product, and purchase data available in Data Extensions. Having a general understanding of scripting languages will make working with AMPscript much easier. However, unlike other scripting languages, it has been developed to specifically run in the Marketing Cloud environment, where it is executed when emails campaigns are triggered or sent.

AMPscript offers a multitude of options to create, store, retrieve, insert, or delete data and content within Email Studio. It can be combined with code developed, supporting integrations to Salesforce, Microsoft Dynamics and additional Marketing Cloud Studios and APIs (Mobile, Social, Cloud Pages, etc). There is extensive documentation and technical resources available that cover all aspects of AMPscript. The core concepts and building blocks for understanding, developing and executing AMPscript within your email campaigns include:

• AMPscript syntax and declarations:

  AMPscript syntax
  AMPscript block	%%[FUNCTION(value)]%%
  AMPscript inline	%%=FUNCTION(@variable)=%%

  AMPscript Constant
  Numeric	Numeric constant values consist of an unquoted set of numerals and can also include one decimal point and an introductory minus sign to indicate negative values. Numeric constant values cannot contain commas.
  String	String (or text) constant values must use double or single quotes. String constants can escape the delimiting quote if they appear within the text by doubling it. The system does not recognize alternative quote characters, such as smart quotes.
  Boolean	Boolean constant values must use true or false and are case-insensitive.
  LOWERCASE("{Constant String Text}") [example: LOWERCASE(“Jane Smith”)
  AMPscript Attribute	Functions and scripts reference subscriber attributes, email attributes, and data extension column values as unquoted strings. If the attribute, data extension column, table, or relationship name includes a space or special character, enclose the value in square brackets. You can define additional email attributes within the email and use them in substitutions or as parameters in AMPscript function calls. The Marketing Cloud must enable the use of additional email attributes for your account. Contact your Marketing Cloud relationship manager with any questions.
  LOWERCASE(First_Name)
  AMPscript Variable	Declare, initialize, and modify variables within a script. Script statements and functions can then reference variables. A variable declaration consists of the keyword VAR followed by one or more comma-delimited variable names. Variable names must begin with @ and include at least one other letter, number, or underscore.
  LOWERCASE(@FirstName)

  AMPscript Logical Operators
  IF	The IF statement performs conditional processing of a logical statement with one or more criteria.
  ELSEIF	The ELSEIF statement performs subsequent conditional processing within the logical statement if prior criteria are not met. Multiple ELSEIF statements can appear within an IF block.
  ELSE	The ELSE statement performs conditional processing of a logical statement when none of the prior criteria are met. Only one ELSE statement can appear within an IF block.
  ENDIF	The ENDIF statement closes the IF block. Only one ENDIF statement can appear at the end of an IF block.
  %%[IF Contact_Status == ‘Member’ AND Membership_Class == ‘Bronze’ THEN]%% Upgrade your membership to SILVER for only $49.99 or GOLD for only $99.99 %%[ELSEIF Contact_Status == ‘Member’ AND Membership_Class == ‘Silver’ THEN]%% Upgrade your membership to GOLD for only $50 more %%[ELSEIF Contact_Status == ‘Member’ AND Membership_Class == ‘Gold’ THEN]%% EXCLUSIVE: Get secret PLATINUM status today! %%[ELSE]%% Introductory offer - become a Member today, plans starting at only $49.99 %%[ENDIF]%% The optional ELSEIF statement can repeat to evaluate additional conditions.
  FOR	Allows content within the FOR block to iterate over a variable number of times.
  You can visit any of our showroom locations listed below: %%[ SET @Location = "Showroom" //set Data Extension field & value SET @rows = LookupRows("Data_Extension_Name","Location",@Location) //lookup rows in Data Extension based on Field_Name variable FOR @i = 1 TO rowCount(@rows) DO SET @row = Row(@rows,1) //start with Row 1 SET @City = Field(@row,"City") //retrieve the City field value SET @State = Field(@row,"State") //retrieve the State field value ]%% %%=(@City)=%%, %%=(@State)=%% %%[ NEXT @i ENDIF ]%%
  OUTPUT	Returns the results of code executed inside a code block and includes the results in the rendered content. The OutputLine keyword also appends a carriage return and line feed (CRLF) to the end of the resolved content. Output and OutputLine works with the results of a nested function or script block, and they don't support the passing of direct literals.
  %%[Output(Now())]%% //prints the current date and time.

• AMPscript Functions for Content:

  Content Area
  Overview	Inserts content (text, HTML, AMPscript) contained in the specified stored content area into an email.
  Content	<p>Upgrade your membership to GOLD for only $50 more</p>
  Format	%%=ContentArea('1,2,3,4,5')=%%
  Basics	1 numeric The ID of the content area to return
  AMPscript	%%=ContentArea('14')=%%
  Output	Upgrade your membership to GOLD for only $50 more
  Advanced	2 string Name of the impression region to start 3 boolean Determines whether the function returns an error when the system cannot locate the specified content area or returns an invalid content area. A value of true returns an error. A value of false does not return an error. Defaults to true. 4 string Default content to return if an error occurs. Defaults to an empty string 5 numeric Output parameter that returns the status of the call. A value of 0 indicates the function found in the content area and successfully rendered the content. A value of -1 indicates either no content or an invalid content area.

  Content Area By Name
  Overview	Inserts the content contained in the specified stored content area into an email.
  Content	<p>Upgrade your membership to GOLD for only $50 more</p>
  Format	%%=ContentAreaByName(1,2,3,4,5)=%%
  Basics	1 string Name of the content area to return, including the path within the ‘my content’ folder if necessary
  AMPscript	%%=ContentAreaByName('My Content\Memberships\Gold Status')=%%
  Output	Upgrade your membership to GOLD for only $50 more
  Advanced	2 string Name of the impression region to start 3 boolean Determines whether the function returns an error when the system cannot locate the specified content area or returns an invalid content area. A value of true returns an error. A value of false does not return an error. Defaults to true. 4 string Default content to return if an error occurs. Defaults to an empty string 5 numeric Output parameter that returns the status of the call. A value of 0 indicates the function found the content area and successfully rendered the content. A value of -1 indicates either no content or an invalid content area.

  Content Block By ID
  Overview	Returns content contained in the specified stored content block or code snippet from Content Builder, including the Image Block type.
  Content	<p>Upgrade your membership to GOLD for only $50 more</p>
  Format	%%=ContentBlockbyId("1,2,3,4,5")=%%
  AMPscript	%%=ContentBlockbyId("1121")=%%
  Output	Upgrade your membership to GOLD for only $50 more
  Basics	1 numeric The ID of the content area to return
  Advanced	2 string Name of the impression region to start 3 boolean Determines whether the function returns an error when the system cannot locate the specified content area or returns an invalid content area. A value of true returns an error. A value of false does not return an error. Defaults to true. 4 string Default content to return if an error occurs. Defaults to an empty string. 5 numeric Output parameter that returns the status of the call. A value of 0 indicates the function found the content area and successfully rendered the content. A value of -1 indicates either no content or an invalid content area.

  Content Block By Key
  Overview	Returns content contained in the specified stored content block or code snippet from Content Builder, including the Image Block type.
  Content	<p>Upgrade your membership to GOLD for only $50 more</p>
  Format	%%=ContentArea('1,2,3,4,5')=%%
  Basics	1 string External key of the content block to return (REQUIRED)
  AMPscript	%%=ContentBlockbyKey("Gold_Status_Offer_Banner")=%%
  Output	Upgrade your membership to GOLD for only $50 more
  Advanced	2 string Name of the impression region to start 3 boolean Determines whether the function returns an error when the system cannot locate the specified content area or returns an invalid content area. A value of true returns an error. A value of false does not return an error. Defaults to true. 4 string Default content to return if an error occurs. Defaults to an empty string 5 numeric Output parameter that returns the status of the call. A value of 0 indicates the function found the content area and successfully rendered the content. A value of -1 indicates either no content or an invalid content area.

  Content Block By Name
  Overview	Returns content contained in the specified stored content block or code snippet from Content Builder, including the Image Block type.
  Content	<p>Upgrade your membership to GOLD for only $50 more</p>
  Format	%%=ContentBlockByName("1,2,3,4,5")=%%
  Basics	1 string Name of the content area to return, including the path within the my content folder if necessary
  AMPscript	%%=ContentBlockByName("Content Builder\Memberships\Gold Status")=%%
  Output	Upgrade your membership to GOLD for only $50 more
  Advanced	2 string Name of the impression region to start 3 boolean Determines whether the function returns an error when the system cannot locate the specified content area or returns an invalid content area. A value of true returns an error. A value of false does not return an error. Defaults to true. 4 string Default content to return if an error occurs. Defaults to an empty string 5 numeric Output parameter that returns the status of the call. A value of 0 indicates the function found the content area and successfully rendered the content. A value of -1 indicates either no content or an invalid content area.

• AMPscript Functions for Data Extensions:

  
  For the following Data Extension AMPscript functions, the below Data Extension will be used to run the script and populate the variables in each example.

  Contacts Data Extension CONTACTS_DE
  Email	State	Zip
  jim@thisisme.com	NY	11365
  robert@thesme.com	NY	11040
  john@lz.com	NJ	07030

  Locations Data Extension LOCATIONS_DE
  Region	City	State	Zip
  New York City	New York	NY	10009
  New York City	Brooklyn	NY	11223
  New York City	Queens	NY	11365
  Long Island	Mineola	NY	11040
  New Jersey	Jersey City	NJ	07030

  Lookup
  Overview	Inserts the specified value(s) from a Data Extension, based on the criteria specified in the rule.
  Format	%%=Lookup(1,2,3,4)=%%
  Basics	1 string Name of data extension to return the specified value 2 string Name of column to return a value 3 string Name of column used to identify row containing lookup value 4 string Value to match string against
  AMPscript	%%[ VAR @City, @State, @Zip SET @Zip = Zip //Field from Contacts Data Extension SET @Region = Lookup('LOCATIONS_DE','Region','Zip',@Zip) ]%%
  Output	Visit your local showroom, located in %%=V(@Region)=%%. Visit your local showroom, located in New York City. When the value of Zip is 11223

  Lookup Rows
  Overview	Inserts a rowset from a Data Extension where the field matches the specified value. Specify additional field value pairs as part of an AND clause. This function returns a maximum of 2000 rows. To better control the number or the order of returned rows, use the LookupOrderedRows() function. This limitation enhances script performance.
  Format	%%=LookupRows(1,2,3,...)=%%
  Basics	1 string Name of data extension used to return the specified rows 2 string Column name used to identify rows to return 3 string Value used to match rows to return 4 string Additional pairs of columns and values can be appended
  AMPscript	Visit a SHOWROOM near you for incredible savings this weekend!<br> %%[ VAR @rows, @row, @rowCount, @i, @Zip, @Region SET @Zip = Zip SET @Region = Lookup("LOCATIONS","Region", "Zip", @Zip) SET @rows = LookupRows("LOCATIONS","Region", @region) SET @rowCount = rowcount(@rows) IF @rowCount > 0 THEN FOR @i = 1 to @rowCount DO VAR @City, @State SET @row = row(@rows, @i) /* get row based on counter */ SET @City = field(@row,"City") SET @State = field(@row,"State") ]%% %%=v(@City)=%%, %%=v(@State)=%%<br> %%[NEXT @i]%% %%[ELSE]%% Search for a location near you. %%[ENDIF]%%
  Output	Region AMPscript HTML New York City Visit one of our massive showrooms, located in: New York, NY Brooklyn, NY Queens, NY Long Island Visit your local showroom for fantastic savings! New Jersey Visit your local showroom for fantastic savings!

  Lookup Ordered Rows
  Overview	Inserts a specified number of rows from a Data Extension. Additional field and value pairs can be added as part of an AND clause. The function returns an empty set when no values match.
  Format	%%=LookupOrderedRows(1,2,3,4,5,...)=%%
  Basics	1 string Name of data extension to return the specified rows 2 numeric Number of rows to return. A value less than 1 returns the default 2000 rows. This limitation enhances script performance 3 string Defines order of return as field ASC or field DESC 4 string Field to use to build WHERE clause 5 string Value to use to build WHERE clause 6 string Additional pairs of columns and values can be appended
  AMPscript	Vist a SHOWROOM near you for incredible savings this weekend!<br> %%[ VAR @rows, @row, @rowCount, @i, @Zip, @Region, @Results SET @Zip = Zip SET @Region = Lookup("LOCATIONS","Region", "Zip", @Zip) SET @Results = 2 SET @rows = LookupOrderedRows("LOCATIONS",@Results, "City ASC","Region",@Region) SET @rowCount = rowcount(@rows) IF @rowCount > 0 THEN FOR @i = 1 to @rowCount DO VAR @City, @State SET @row = row(@rows, @i) /* get row based on counter */ SET @City = field(@row,"City") SET @State = field(@row,"State") ]%% %%=v(@City)=%%, %%=v(@State)=%%<br> %%[NEXT @i ]%% %%[ELSE]%% Search for a location near you. %%[ENDIF]%%
  Output	Region AMPscript HTML New York City Visit one of our massive showrooms, located in: Brooklyn, NY New York, NY Long Island Visit your local showroom for fantastic savings! New Jersey Visit your local showroom for fantastic savings!

• AMPscript Functions for Date & Time

  Date Add
  Overview	Returns the sum of a date and an integer, along with a timestamp.
  Format	%%=DateAdd(1,2,3)=%%
  Basics	1 date Date to add using MM/dd/yyyy or YYYY-MM-DD values 2 numeric Integer to add 3 string Unit of time of the integer. Valid values include Y, M, D, H, and MI.
  AMPscript	%%=DateAdd(@today, '1','D')=%%
  Output	Tomorrow's date, along with a timestamp.

  Date Diff
  Overview	Returns the difference between two dates.
  Format	%%=DateDiff(1,2,3)=%%
  Basics	1 date Starting date for comparison using either MM/dd/yyyy or YYYY-MM-DD format 2 date Date to subtract from starting date using either MM/dd/yyyy or YYYY-MM-DD format 3 string Unit of time of the difference. Valid values include Y, M, D, H, or MI.
  AMPscript	%%=DateDiff(@tomorrow,@today, 'D')=%%
  Output	1

  Date Parse
  Overview	Returns a DateTime object from a date string..
  Format	%%=DateParse(1,2)=%%
  Basics	1 date Date string used to derive the DateTime object 2 boolean Determines whether the system returns the object in UTC format. A value of true returns the DateTime object as UTC.
  AMPscript	A %%=DateParse('2009/10/17 02:30PM')=%% B %%=DateParse('2009/10/17 2:30PM-4:00',1)=%%
  Output	A Local time of 2:30pm. B 6:30pm as the UTC, based on the local time value.

  Date Part
  Overview	Returns a specified part of a date.
  Format	%%=Datepart(1,2)=%%
  Basics	1 date Date value used to retrieve a specified part using either MM/dd/yyyy or YYYY-MM-DD format 2 string The part of the date to retrieve. Valid values include Y, M, D, H, or MI
  AMPscript	%%=Datepart('5/1/2019','year')=%%
  Output	2019

  Format Date
  Overview	Formats a specified string as a date value.
  Format	%%=FormatDate(1,2,3,4)=%%
  Basics	1 string Value to receive the specified formatting using either MM/dd/yyyy or YYYY-MM-DD format 2 string Date format string used to format the specified value. A value of l returns a long text value. A value of s returns a short text value. A value of iso returns an ISO-compliant value. A value of rfc returns a RFC-1123-compliant value. 3 string Time format string used in the formation the specified value 4 string Culture code used to indicate the correct date format
  AMPscript	%%=FormatDate("2012-10-05 03:21:34.567890", "MMM DD, YYYY", "HH:MM:SS.MMM", "en-US")=%%
  Output	Oct 05, 2012 03:21:34.567 Review AMPscript Date and Time Formatting for available values.

  Local Date To System Date
  Overview	Converts a local datetime string or object to the system time.
  Format	%%=SystemDateToLocalDate(1)=%%
  Basics	1 string Local time to convert
  AMPscript	%%[ VAR @currentSystemTime SET @currentSystemTime = NOW() ]%% Local Time For User: %%=SystemDateToLocalDate(@currentSystemTime)=%% Converted Back to System Time %%=LocalDateToSystemDate(@currentSystemTime)=%% SET @URL=Field(Row(@rows, @cntr),'URL') ]%% %%=v(@Membership)=%% %%[ NEXT @cntr ]%%
  Output	The system returns the local time based on the value contained in the @currentSystemTime variable, then converts it back to system time.

  Now
  Overview	Returns the current system date and time. When included in content for triggered sends, the time indicates when the triggered send definition for the message started or republished. The time does not not reflect when the send actually occurred.
  Format	%%=Now()=%%
  Basics	1 boolean Determines whether to preserve the email sent time for post-send resolution of Now(). A value of true preserves the email send time.
  AMPscript	Given the date and time 10 a.m., March 1, 2014. %%=Now()=%%
  Output	5/1/2019 12:00:00

• AMPscript Functions for Linking

  Redirect To
  Overview	Target of a link stored in an attribute, Data Extension, or variable. In order to retain tracking information for clicked links, you must include the anchor tags () within the email itself and not the link retrieved via AMPscript. This function only provides tracking information for clickable links within an email message. You cannot retrieve tracking information when using this function with URLs stored in a variable or used as part of a query string parameter.
  Format	%%=RedirectTo(1)=%%
  Basics	1 string URL sting or variable containing URL string to which to redirect
  AMPscript	%%[ VAR @rows, @URL, @Membership, @cntr SET @rows=LookupRows('Memberships','Member_ID','@Member_ID') FOR @cntr=1 to RowCount(@rows) DO SET @Membership=Field(Row(@rows, @cntr),'Membership') SET @URL=Field(Row(@rows, @cntr),'URL') ]%% <a href='%%=RedirectTo(@URL)=%%'>%%=v(@Membership)=%% </a> %%[ NEXT @cntr ]%%
  Output	Find the best membership option for you: Bronze [http://www.memberships.com/bronze] Silver [http://www.memberships.com/silver] Gold [http://www.memberships.com/gold] Platinum [http://www.memberships.com/platinum]

  URL Encode
  Overview	Creates the specified URL with spaces replaced with %20 or fully encodes all non-alphanumeric characters.
  Format	%%=URLEncode(1,2,3)=%%
  Basics	1 string String containing the URL and attribute value 2 boolean Value indicating how function handles illegal URL characters. A value of 0 replaces space in URL with %20. A value of 1 encodes any illegal characters used in URL, such as spaces or accented letters, in the query string of the given URL. This parameter defaults to 0. 3 boolean Value indicating how function encodes passed string values. A value of 0 encodes only portion of passed string following the ? character. A value of 1 encodes full passed string. This parameter defaults to 0.
  AMPscript	A %%=URLEncode('http://example.com?p=first name')=%% B %%=URLEncode('http://example.com?p=examplé',1,0)=%% C %%=URLEncode('examplé',1,1)=%%
  Output	A http://example.com?p=first%20name B http://example.com?p%3dexampl%c3%a9 C exampl%c3%a9

• AMPscript Functions for Strings

  Concat
  Overview	Concatenates the strings specified in the arguments.
  Format	%%=Concat(1,2,...)=%%
  Basics	1 string First string value to concatenate 2 string Second string value to concatenate 3 string Additional pairs of columns and values can be appended
  AMPscript	%%=Concat('a','b','c')=%%
  Output	abc

  Format
  Overview	Formats the value according to the string you specify.
  Format	%%=Format(1,2,3,4)=%%
  Basics	1 string Variable to format 2 string A C# compatible format string: MM/dd/yyyy Cn - currency format where n represents the number of decimal places 3 string Indicates data format of value. Valid values include Date and Number. 4 string Culture code used to indicate the correct date format.
  AMPscript	A %%=Format(Now(),"MM/dd/yyyy")=%% B %%=Format(@currency_variable,"en_US",3,"$")=%% C %%=Format('2009-06-15T13:45:30', 'dddd dd MMMM h:mm', 'Date', 'fr-FR')=%%
  Output	A Today's date in MM/dd/yyyy format. B $##,### C Date localized for fr-FR: lundi 15 juin 1:45

  Lowercase
  Overview	Formats the specified value in all lowercase letters.
  Format	%%=Lowercase(1)=%%
  Basics	1 string Specified string value
  AMPscript	%%[<br> VAR @Name<br> SET @Name=”JACK SMITH”<br> ]%%<br> %%=Lowercase(@Name)=%%
  Output	Jack smith

  Proper Case
  Overview	Formats the specified string with the initial letter of each word capitalized.
  Format	%%=ProperCase(1)=%%
  Basics	1 string String to return with initial capitalization
  AMPscript	%%[<br> VAR @Name<br> SET @Name=”JACK SMITH”<br> ]%%<br> %%=ProperCase(@Name)=%%
  Output	Jack Smith

  Uppercase
  Overview	Formats the specified value in all uppercase letters..
  Format	%%=Uppercase(1)=%%
  Basics	1 string String to return with initial capitalization
  AMPscript	%%[<br> VAR @Name<br> SET @Name=”JACK SMITH”<br> ]%%<br> %%=Uppercase(@Name)=%%
  Output	JACK SMITH

  Replace
  Overview	Replaces the first string value with the second string value in the variable.
  Format	%%=Replace(1,2,3)=%%
  Basics	1 string Variable with value to replace 2 string String to replace 3 string String used as replacement
  AMPscript	%%[<br> VAR @Model<br> SET @Model=”The 2018 model is better.”<br> ]%%<br> %%=Replace(@name,'2018','2019')=%%
  Output	The 2019 model is better.

  Replace List
  Overview	Searches a string value for one or more string values you specify and replaces those values with another string value.
  Format	%%=ReplaceList(1,2,3)=%%
  Basics	1 string String value to search 2 string Replacement string 3 string String values to replace using replacement string
  AMPscript	%%=ReplaceList('ABCDEFG', 'X', 'A', 'C', 'E', 'G')=%%
  Output	XBXDXFX

  Substring
  Overview	Returns the portion of the specified string starting with the specified character position and no longer than the specified length. If the specified character position exceeds the length of the specified string, the function returns an empty string.
  Format	%%=Substring(1,2,3)=%%
  Basics	1 string Initial string value 2 numeric Character position used to begin substring 3 numeric Maximum length of substring
  AMPscript	%%=Substring('abcdef',2,2)=%%
  Output	bc

  Trim
  Overview	Returns the value of the string parameter with the leading and trailing spaces removed.
  Format	%%=Trim(1)=%%
  Basics	1 string String value
  AMPscript	%%=Trim(' Hello! ')=%%
  Output	If @VAR variable is empty: 123 If a value exists in @VAR: @VAR

• AMPscript Function Utilities

  Attribute Value
  Overview	Returns the value of a subscriber attribute stored in a Profile filed or Data Extension field.
  Format	%%=AttributeValue(1)=%%
  Basics	1 string Name of attribute to return
  AMPscript	Combined with a Lookup call to get the name of an attribute, you can retrieve an attribute's value and pass it into a variable. %%[ VAR @AttributeName, @AttributeValue SET @AttributeName = Lookup('PostalCode','Zip','PostalCode',Indianapolis) SET @AttributeValue = AttributeValue(@AttributeName) ]%%
  Output	This code retrieves the value of Zip.

  IIf
  Overview	Returns the second parameter if the first parameter evaluates True. Returns the third parameter if the first parameter evaluates False.
  Format	%%=IIF(1,2,3)=%%
  Basics	1 string Any function or expression that returns a true or false result 2 string VValue to return if the expression evaluates True 3 string Value to return if the expression evaluates False
  AMPscript	%%=IIF(EMPTY(@VAR),'123',@VAR)=%%
  Output	If @VAR variable is empty: 123 If a value exists in @VAR: @VAR

  Output & Output Line
  Overview	Returns the results of AMPscript code executed within a code block, such as Concat() or V(), and includes the results inside the rendered content.
  Format	Output(1)
  Basics	1 string Code used to produce results output by system
  AMPscript	Combined with a Lookup call to get the name of an attribute, you can retrieve an attribute's value and pass it into a variable. %%[ VAR @Output SET @Output = 'My output' OutputLine(Concat(@output,' is a success!')) ]%%
  Output	My output is a success!
  	Note that the system outputs the CRLF after the string of text.

  V
  Overview	Outputs the value of a variable. This is commonly used when a variable is defined within a code block and the result is displayed within the email.
  Input
  Format	%%=V(1)=%%
  Basics	1 string Variable containing value to return
  AMPscript	%%[<br> VAR @var1<br> SET @var1='Hello'<br> ]%%<br> <p>%%=V(@var1)=%%<p>
  Output	Hello

  AMPscript can be coded directly in email templates, pasted in HTML emails, or stored in Content Blocks where they can be used within Email Studio. Once you understand the basics and how to construct AMPscript on your own, you can configure the code below to work within your content and data architecture.

Integrating Dynamic Content and AMPscript into an email marketing strategy requires careful planning and preparation. The capability to create endless permutations for your content and audience can be both appealing and intimidating. Personalization shouldn’t come at the expense of being able to effectively create, execute and maintain your email marketing strategy. The goal is to save time and resources through streamlining the production process, not extending it. The right combination of segmentation, dynamic content or AMPscript, and automation will take your email marketing program to the next level.