bullet gun other offer

You seem to be leaving the cart!

Here’s the product information for a better shopping!

Please Come Back!

the poor Internet you see! I am back on your shop

Now that’s one kind of a triggered email – Company sends this to contacts, leads, or customers to
help facilitate or follow-up on some kind of action the user has taken on their website.

Potential Pitfalls and Challenges

7 Types of Automated Workflows

  • Welcome or Introduction Email:

    Welcome or introduction triggers basically welcomes the subscriber or buyer depending
    upon the action or transaction. It can be an Event Registration, Website Visit, Software Download,
    Form Filling, Email Subscription Activation or after an Order Completion.

  • Cross Sell/Up Sell Emails:

    Cross-selling or Up-selling triggers offer a related item or service at the same price or lesser
    depending on the kind of sell. Follow up emails stir up & revitalize the consumer’s decision
    making thought process leading to a repeat purchase.

  • Lead Nurturing Emails:

    Typical lead nurturing emails are triggered when a prospect submits a form, puts items in
    an online shopping cart or expresses interest in your products by any other means.
    Main objective is to nurture or educate the lead till the final closure.

  • Customer Satisfaction Emails:

    Customer satisfaction emails are follow up emails that normally follows within a few days of
    business deal (that may be buying of a product or service, online or otherwise).

  • Cart Abandonment Emails: 

    Cart abandonment email is an auto responder that invites people to join back the abandoned
    cart and finish the purchase.

  • Re-Engagement Emails:

    Every business has inactive leads and such an automated workflow re-engage with them through
    offers, wishes and more.

  • Up-coming Purchase Emails:

    In case if you have contacts who buy at a regular point of time and skip the purchasing
    cycle at times, schedule an email for them. Remind them in advance for the
    upcoming purchase.

Which sectors are the top 3 performers?
  • Financial Services

    Financial Services and Banks
    sent 9.5% triggered emails,
    out of the total email volume.

  • Consumer Products

    Consumer Products lead the
    race sending 6.1% triggered emails,
    out of the total email volume.

  • General Consumer Services

    General Consumer Services
    sent 4% triggered emails,
    out of the total email volume.

How is developing triggered email different ?
Things to Look For When Selecting a
Triggered Email Service Provider
Things Image
  • Delivery tracking
  • Full reporting and statistics
  • Marketing control with IT integration
  • Dynamic content personalization
  • Integration with your opt-in email sending tool
  • Ability to send text and/or HTML transactional emails

Future of Triggered Emails

  • Transactional emails will be fine tuned with improved customer experience especially for on-the-go transactions.
  • Triggered emails will grow with the growth of web applications and enhanced mobile functionalities.
  • Mobile commerce is growing and with that transactional emails are growing too. Marketers will adapt to cloud based email systems to handle deliverability, deployment and security.
  • The State of Retailing Online 2013: Key Metrics and Initiatives (Forrester), 54% of customers are abandoning their carts. Yet only 19% of the top 1000 retailers have abandoned cart programs in place and thus the future of behaviour based auto responders is really bright and wide.
  • A large part of triggered campaigns will centre around post-purchase support and follow up emails.
  • Event driven drip programs will be booming during holiday seasons.
  • More marketers will use behaviour driven emails which will automatically re-engage those who didn't open or click in the previous campaign.
  • Retailers will send automated follow up emails to website visitors, based on their browsing behaviour. For Eg. When a visitor browse pages or products, completes form fields etc.