


Now that’s one kind of a triggered email – Company sends this to contacts, leads, or customers to
help facilitate or follow-up on some kind of action the user has taken on their website.
Welcome or introduction triggers basically welcomes the subscriber or buyer depending
upon the action or transaction. It can be an Event Registration, Website Visit, Software Download,
Form Filling, Email Subscription Activation or after an Order Completion.
Cross-selling or Up-selling triggers offer a related item or service at the same price or lesser
depending on the kind of sell. Follow up emails stir up & revitalize the consumer’s decision
making thought process leading to a repeat purchase.
Typical lead nurturing emails are triggered when a prospect submits a form, puts items in
an online shopping cart or expresses interest in your products by any other means.
Main objective is to nurture or educate the lead till the final closure.
Customer satisfaction emails are follow up emails that normally follows within a few days of
business deal (that may be buying of a product or service, online or otherwise).
Cart abandonment email is an auto responder that invites people to join back the abandoned
cart and finish the purchase.
Every business has inactive leads and such an automated workflow re-engage with them through
offers, wishes and more.
In case if you have contacts who buy at a regular point of time and skip the purchasing
cycle at times, schedule an email for them. Remind them in advance for the
upcoming purchase.
Financial Services and Banks
sent 9.5% triggered emails,
out of the total email volume.
Consumer Products lead the
race sending 6.1% triggered emails,
out of the total email volume.
General Consumer Services
sent 4% triggered emails,
out of the total email volume.
A marketing email with dynamic content is typically a static HTML email with simple tags for recipient-specific information that get merged with customer lists. These emails are then sent in bulk by an Email Service Provider (ESP).
A triggered email, on the other hand, is HTML generated by combining a custom template with user data around a specific event, and then sent directly through backend system or using an ESP via API integration.