Tag Archives: Interest Based List Segmentation

Email Delivery June 1, 2020
Micro segmentation

The concept of grouping prospect consumers with similar buying tendencies goes back to 1956 when Wendell Smith, a research scholar, introduced the concept ...

Email Marketing May 6, 2016
Maximizing CTR

Approximately 205 billion emails are sent per day globally, out of which only 10% are user-oriented emails. A recent Read More