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The Most Effective Guide to Email Marketing Campaigns

The Most Effective Guide to Email Marketing Campaigns

It has been 4 decades since the first prototype of an email was sent and to date, email marketing remains one of the most effective and profitable marketing channels. From audience-building to engaging with that audience and converting them into customers, email marketing has been the first choice of most marketers. On average, email generates $38 for every dollar spent, which is a 3,800% return on investment.