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Top 10 Awe-inspiring Transactional Emails Subscribers Love

Most of you must have experienced the frustration of having placed an order online, and expecting an email with tracking details, but that never occur...

Most of you must have experienced the frustration of having placed an order online, and expecting an email with tracking details, but that never occurred; or a subscription renewal email that never showed up in your inbox! Well, important emails like these that form the stepping stone to building customer relationship are called Transactional Emails.

Email Marketers have segregated emails into two categories; marketing emails and transactional emails. Transactional emails fetch an extra ordinary open and click-through rate as compared to marketing emails. There are various types of transactional emails, such as welcome emails, subscription renewal emails, feedback emails, cart abandonment emails, and so on. Thus it is important for marketers to consider transactional email design seriously.

So, Uplers with their divine study decided to showcase various transactional email inspirations that are awe-inspiring.

1) Instagram – Welcome Email
This single column email layout by Instagram is a beautiful example of a transactional email. Instagram as photo sharing app, have included beautiful images to brief the subscribers about the app features. By adding images, they made sure that the users feel connected to the brand.


2) Uber – Receipt Email
This personalized transactional email by Uber has an inspiring design. The email includes ‘from’ and ‘to’ destination along with the departure and arrival time. Uber has also smartly included the service support and referral scheme in the footer of this email.

Uber email design

3) NET-A-PORTER –Cart Abandonment Email
Here is a clean cart abandonment email design by NET-A-PORTER with a black and white theme. They have focused on 6 important reasons as to why shoppers should make a purchase with them.

netaporter email

4)Dollar Shave Club – Order Confirmation
A magnificent email design by Dollar Shave Club grabs the eyeballs instantly. Along with the confirmation of order, Dollar Shave Club has added a tempting offer for their subscribers to share a link and earn “one free month” for themselves.


5)Bloomingdale’s –Birthday Email
Nothing can be as cool as receiving a personalized birthday email. Bloomingdale’s has created a stunning email design to wish its loyal customers on their birthday. They also made sure to include the loyalty program in their email.


6) Home Depot – Thank You Email
Check out this chic email design by Home Depot to thank the customer for shopping on their website. They didn’t miss an opportunity to cross sell their products by adding a section for the same. Also, adding lowest price guarantee offer in the last section is a great way to win buyer’s confidence.

home depot

7) Artifact Uprising – Survey Email
Another minimalistic email design by Artifact Uprising requesting subscribers to take their survey. The tempting offer of paying $10 for taking a survey is highlighted and grabs immediate attention.

Artifact Uprising

8) Tinyprints – Reorder Email
This re-order email by tinyprints has a simple yet eye-catching design. Tinyprints have focused on the offer for reordering the holiday card right at the top, making it difficult for subscribers to skip.


9) APPLE – Subscription Renewal Email
Apple is known for beautiful email designs, and they have proved it in this email as well. The image with a girl listening to music and the text stating “Your Apple Music Membership is Almost Up” is just perfect to provide the right message to the readers.


10) Urban Outfitters – Re-engagement Email
Isn’t this a creative way to re-engage with your subscribers? Urban outfitters are bang-on with their email design to re-engage with the subscribers by using a mobile chat box theme along with a compelling content.

Urban Outfitter

Wrapping Up

We hope you loved these awesome transactional email designs hand-picked for you.

Inn case you want to design some AWE-INSPIRING transactional emails for your brand, contact us and we would love to help.

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Kevin George

Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing companies. He is an email enthusiast at heart and loves to pen down email marketing content. You can reach him at or connect with him on LinkedIn.



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