Hiring an Offshore Email Marketing Team
Hiring an Offshore Email Marketing Team
Benefits, Challenges, and Everything in Between and Beyond
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Offshore hiring and outsourcing has become a skyrocketing trend worldwide. Why so? Well, the perks of a flexible and distributed workforce are too good to ignore. And hiring skilled, updated, and affordable talents to augment core teams is an ideal solution to several challenges most businesses deal with today when it comes to team expansions and finding and retaining skilled talent.
So, why are businesses hiring talent from or outsourcing to offshore agencies? Here are the results of a study:
Pros of hiring offshore talent for email execution
Access to a wide range of skilled talent
Businesses get access to skilled resources in niche fields. Can choose the level of expertise as per requirement.
Expert and updated talents
Talents come with certifications and experience across industries, and are updated about latest tools and technology.
Lower costs
You pay the talent based on the pay scale for that skill in the country where the agency is located.
Flexibility to scale up or down
You can hire a single resource or an entire email marketing team and upscale or downscale it according to your workload.
Reduced training and retention cost
The talent-providing firms have a pre-vetted talent pool. They match-make, you onboard - making the process real fast.
Hassle-free hiring
The firm takes responsibility of finding, match-making, and onboarding talents to ensure you a hassle-free hiring experience.
Geographic expansion
Businesses expand their horizons by hiring talent from across the globe, breaking geographic boundaries, and becoming more inclusive.
Email talents you can hire from an agency
Email Designers
Responsibilities they handle:
- Design emails that bring greater engagement, click-throughs
- Use graphics, typography, layout, form, and color in best ways possible
- Design with the laws and regulations in the email marketing world in mind
- Responsible to an extent for the company's brand identity
- Updated on latest technology and developments in design
Email Developers
Responsibilities they handle:
- Create email templates that render across all email clients
- Resolve complex coding issues quickly and accurately
- Adhere to CAN-SPAM and Email Regulation
- Create dynamic email templates
- Integrate the template in client's CRM/ ESP
- Deal with complex rendering issues and fix them
Email Campaign Managers
Responsibilities they handle:
- Plan and maintain email calendar
- Deploy email template in ESP
- Define goals, set KPIs, and ensure they are met
- Build cohesive customer experience across channels
- Design advanced segmentation strategies
- Analyze campaign performance, prepare reports
Email Automation Experts
Responsibilities they handle:
- Setup, execute and manage email automation programs
- Manage copy, design, coding, deployment, automation testing
- Import, segment lists and work on data hygiene and validation
- Keep check on deliverability of emails
- Manage and create multi-channel automation programs
- Analyse and optimize performance of workflows
Need a pre-vetted, perfect-match resource with expertise in your ESP to skyrocket your email ROI?
We can help
How much they cost
A comparison between In-house and Offshore talent
| Talent | In-house talent cost (In USA) | Offshore talent cost |
|---|---|---|
| Email Designers | $65,493-85,072 / year | $21,000-54,000 / year |
| Email Developers | $43,000-100,000 / year | $21,000-54,000 / year |
| Email Campaign Managers | $60,000-400,000 / year | $21,000-54,000 / year |
| Email Automation Experts | $66,000-187,000 / year | $21,000-54,000 / year |
Challenges of hiring offshore email teams and tricks to overcome them
| 01 | Language and cultural differences |
|---|---|
| Challenges | Depending on the location of the client, the level of language proficiency of talents as well as specific cultural differences can be a hindrance to hiring offshore resources. |
| Pro tips to overcome them |
|
| 02 | Less control over the team/ talent |
|---|---|
| Challenges | Hiring talent from an agency may seem like releasing control of your email marketing to them. It may so happen that you won't be able to check on the project any time you want if things aren’t sorted in the beginning. |
| Pro tips to overcome them |
|
| 03 | Data security issues |
|---|---|
| Challenges | When you hire an offshore talent, you share with them your plans, market research, trade secrets, sensitive data, etc. Concerns about the security of data and intellectual property can be a reason why company managers grow wary of hiring remote teams. |
| Pro tips to overcome them |
|
So, while there are a few challenges of hiring offshore email talents, you can always overcome them. All you need to do is analyze the agency hiring models thoroughly, clearly define roles and responsibilities, and set the right tone in the very beginning. Taking care of these factors helps businesses hiring offshore resources make greater strides with email marketing.
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