Here is a MUST-HAVE eBook for all of you who have been gearing up with your email marketing plan for this holiday season. Get access to expert tips and insights from Email Marketing influencers, besides a handy Holiday Calendar and Planner.
The busiest time of the year for email marketers is approaching and it's time to jot down a marketing strategy and lay down plans of luring offers and sales. Get inspired and enlighten yourself with proven Holiday Email Marketing tips and trends shared by 10 prominent email industry experts!
Experts Recommend – At a Glance
"Hover over each tip to see how many experts recommend it this holiday season"
Dennis Dayman has more than 20 years of experience combating spam, security/privacy issues, data governance issues, and improving email delivery through industry policy, ISP relations and technical solutions. As Return Path’s chief privacy and security officer, Dayman leverages his experience and key relationships to provide best practices to Return Path, its customers, and ensures the compliance of their communications data flows. He is also responsible for coordinating and managing Return Path’s international electronic commerce, privacy and Internet related policy issues.
With nearly two decades of experience as a marketing professional, Kara has been exposed to and consulted on many facets of digital and direct marketing including email, mobile, social, display, direct mail, database management, audience segmentation and loyalty programs. The focus for the majority of her career has been in the field of digital marketing with a concentration in strategic approaches to email and social, solving client challenges and partnering to meet their goals and objectives. When not concentrating on her family or email marketing, Kara likes to unwind as part-owner of local bar and grill. Cheers!
Kath lives and breathes email marketing and is recognized as being one of the UK’s leading Email Marketers. She devotes her time to developing customer-centric ecommerce journeys using a holistic, customer-centric approach.
An industry veteran who has helped influence email marketing into being the high ROI channel it is today, Kath is a regular expert author, international speaker and trainer.
Lauren, who joined Epsilon in 2013 as VP Executive Creative Director, has over 15 years of leadership experience in the creative industry. Lauren leads a digital creative team with proven expertise across direct marketing channels, specializing in CRM and email creative. Lauren has built an impressive portfolio managing creative for many leading automotive clients; hospitality, financial and retail clients, including one of the top 5 retailers in the U.S. Before joining Epsilon, Lauren was a Creative Director at Sears Holdings where she led the Integrated Retail creative team, focusing on email, mobile, app development and experiential design. Lauren is passionate about delivering beautiful and innovative digital designs that create a meaningful experience for the customer.
Ryan Phelan has over 17 years of online marketing experience from companies like Acxiom, Sears, BlueHornet and Responsys. Ryan, a respected thought leader and nationally distinguished speaker is responsible for the Adestra's marketing efforts in the U.S. Ryan serves as Chairman Emeritus. EEC Advisory Board, and member of the board of directors for the ESPC.
Sam Hurley is a #1 ranked Digital Marketer, Personal Branding expert & Founder of OPTIM-EYEZ. He has achieved success for SMEs, national to international organizations while being ranked as the world’s #1 digital influencer by Webinale, #2 most influential digital marketer by Onalytica and world’s #3 content marketing influencer by ScribbleLive.
Shanon brings in 20 years’ of experience in direct and interactive marketing including strategy development and execution across retention, acquisition, and loyalty marketing campaigns for both B2C and B2B brands. Her major areas of expertise include operational execution; analytical evaluation and strategic planning and insight across all marketing communication channels, particularly email.
Jaymin Bhuptani fondly referred to as the Master Monk, is the Founder & Director at uplers. A passionate digital entrepreneur, he and his team of 120 ace email designers and coders have been catering to 5000+ clients worldwide including brands like Disney, National Geographic, Oracle & 21st Century Fox. He is also the chief architect of TeamMonks.com - spearheading end-to-end solutions for the digital world with specially focused ventures like WebbyMonks, HubMonks, CommerceMonks & MobbyMonks.
Tink has more than 20 years’ experience in digital communications and has introduced digital marketing to companies large and small. He is the Founder & President of dotmailer, the email marketing platform of the dotdigital Group PLC (LSE: DOTD). dotmailer enables companies to use transactional and behavioral data to design, test and send powerful email campaigns.
Chris has extensive Email Marketing knowledge and experience from over 20 years in the business. Chris has helped small and mid-size companies as well as Fortune 500 companies and brands reach their goals and maximize their email marketing budgets.
Specialties: B2C email marketing in Retail, Energy, Agriculture, Insurance, Financial, Healthcare and Political/Policy marketing as well as B2B email marketing for multiple verticals.
The Holiday season is here, & for an email marketer, it is time to plan for holiday emails. Uplers present a 'mobile view' here of 10 key industry stalwarts sharing insights on Holiday Email Marketing– Tips & Trends in this infographic & downloadable Ebook.