Vision6 & Uplers have come to the rescue to shed some light on those
niggling questions you've always wanted to ask.
Make your subject lines
Focus on benefits
Ask a question
Provide relevant Call to action
Know your audience &
subject lines are more
likely to be opened.
Set customer expectations &
be clear about what your
Test out different subject
lines & measure your
Use a catchy hero image
Use buttons within images
Use animated gifs to attract attention
Don’t be afraid to use vibrant bold
colours in your email design. Also
patterns are great for attracting
Consistent fonts matter.
Limit the different font styles, sizes & colours
Increase line spacing to improve readability
Include plenty of white space
& padding. This will help
customers to easily read your
More marketers are now using video in their email
marketing. You can either use the Static Method
or Video in the inbox method. Check out this
awesome Video Email Infographic to learn more.
Transactional emails are often
the most valued thing in your
customer’s inbox. So make the
most of this opportunity &
include your branding & use
storytelling to connect
emotionally with your reader.
Gifs are a very popular way to
grab your customer’s attention.
Plus they help your email stand
out in a crowded inbox.
Check out these
Gifs in Email Inspiration
to learn more.
Solving a problem for your
customer is a great way to
Using testimonials &
case studies is a great
way to build trust as it
shows other people value
your products and services.
A picture is worth a
Make the most of
images to showcase
products. Or a
3d walkthrough is
Don’t be afraid to use
in your emails.
Cater for customers on the
go and ensure emails are
optimised for mobiles.
Include full sender details
in your footer including the
sender’s name & address.
Use realistic language
rather than embellishing
Encourage & respond to feedback so that customers feel
assured & know there’s a human sending the email.
Yes, if it’s valuable to your
customers & you change
Tips for resending emails
Your customer might already be
reading emails on watches.
Plain text will make a comeback
as this is often displayed by default
Shorter content will rule because
of the space constraints
Open rates might decline, but don’t panic!
It’s because open tracking isn’t supported
Tips to make your emails look better on watches.
Keep your subject lines short (3 - 6 words),
or they might be cut off
Get crafty with pre-header text as this is displayed
on the notification
Use responsive templates so that your emails are compatible on
all devices, screen sizes & mail clients
Always use alt text & HTML tags for images/buttons/headers etc.
This helps people using screen readers
Ensure web forms & landing pages have page titles
Include a text only version of your email
Keep the font size above 14 pixels
Be mindful of colours, ensure text contrasts against background colours
Know your email hierarchy so there is a clear flow of information
Make your links large & easy to click
Don’t just scan
& use your
Don’t make your email all images as
they might be switched off by default.
Use Alt text.
Before hitting the SEND
button make sure you test
Re-engage subscribers -
Change your approach
to catch their attention.
Delete disengaged subscribers -
Make sure you give them options
to keep hearing from you first.
by : Uplers & Vision6