Vision6 & Uplers have come to the rescue to shed some light on those
niggling questions you've always wanted to ask.
Craft compelling and catchy subject lines. Remember, the subject line is the teaser for your email. The more attractive it is, greater are the chances of your email being opened
Focus on benefits
Ask a question
Provide relevant Call to action
Know your audience & personalise. Personalised subject lines are more likely to be opened.
Use subject lines to set your readers’ expectations. Give them total clarity regarding what they should expect from your email.
Test out different subject lines & measure your results.
More marketers are now using video in their email
marketing. You can either use the Static Method
or Video in the inbox method. Check out this
awesome Video Email Infographic to learn more.
Transactional emails are often
the most valued thing in your
customer’s inbox. So make the
most of this opportunity &
include your branding & use
storytelling to connect
emotionally with your reader.
Gifs are a very popular way to
grab your customer’s attention.
Plus they help your email stand
out in a crowded inbox.
Check out these
Gifs in Email Inspiration
to learn more.
Yes, if it’s valuable to your
customers & you change
your approach. Tips for resending
Tips for resending emails
Your customer might already be
reading emails on watches.
Plain text will make a comeback
as this is often displayed by default
Shorter content will rule because
of the space constraints
Open rates might decline, but don’t panic!
It’s because open tracking isn’t supported
Tips to make your emails look better on watches.
Keep your subject lines short (3 - 6 words),
or they might be cut off
Get crafty with pre-header text as this is displayed
on the notification
Use responsive templates so that your emails are compatible on
all devices, screen sizes & mail clients
Always use alt text & HTML tags for images/buttons/headers etc.
This helps people using screen readers
Ensure web forms & landing pages have page titles
Include a text only version of your email
Keep the font size above 14 pixels
Be mindful of colours, ensure text contrasts against background colours
Know your email hierarchy so there is a clear flow of information
Make your links large & easy to click
Don’t just scan
& use your
Don’t make your email all images as
they might be switched off by default.
Use Alt text.
Before hitting the SEND
button make sure you test
Re-engage subscribers -
Change your approach
to catch their attention.
Delete disengaged subscribers -
Make sure you give them options
to keep hearing from you first.