5 April Fools’ Day Inspirations to Help You Build A Smart Email Campaign

Humor is a part of who we are as a brand. We are not “wildly” funny, as our current blog post shows, but we do like to raise a laugh from time to time. 

So it shows in our April Fools’ day email. No pranky giveaways, no forceful humor, no deviation from brand identity. 

Yellow and black are our colors, so we keep that on April Fools’ Day, too. And our followers are well-acquainted with our love for interactive emails. So, no surprises there.

3. Quartz

Being serious in your April Fools’ emails pays off. Quartz’s email is meaningful and useful. You immediately find yourself inside a story, an accurate one at that. 

The image helps to give weight to the problem. Lighthearted copy, good use of white space, and a legitimate too-good-to-be-true offer. 

The best part about Quartz’s email is its restraint. It’s short, ad rem, and simple without being simplistic. 

4. Really Good Emails

The entire email industry is hooked on Really Good Emails. But their own emails tell a lot more about their brand. Fun, wit, chummy charm – all these define who REG are. 

One wonders if April Fools’ is their wait-for-it moment. However, REG almost never bothers to make drastic changes to their email layouts. 

So you will see the typical gunmetal gray or Davy’s gray in the hero banner. It’s usually a single-column layout. The major part of their emails is text, followed by useful links and one GIF. 

Most importantly, REG’s CTA buttons are always context-specific and, therefore, always unique.  Evidently, they haven’t budged a jot from their identity on April Fools’. 

5. Four Sigmatic 

Our final example is quite amusing. Four Sigmatic pulls off a smart prank without leaving the audience completely disillusioned. 

All along, Four Sigmatic sticks to its brand color, which is predominantly orange. So, the background is a rusty orange. The button borders are orange. The text is orange. 

Finland is synonymous with heavy metal. Hence, the mock rock theme. The wry “P.S” at the end, i.e., the anti-climax, comes as a pleasant shock to the viewer. 

Gladly, Four Sigmatic assures that a rebrand is in the works. The discounts are not fake. To highlight that, the CTA is outside the prank zone. You get it on second viewing. 

We say it’s great April Fools’ email marketing! If you want to prank customers, this is the way to do it. Everybody wins.