A Tour of Emarsys: Features, Tags, And Examples

Integration plays a crucial role in ensuring that all your tools and platforms work seamlessly together. Today, only 1 percent of SaaS businesses find integration redundant, according to the State of SaaS Integration Report by Partner Fleet, Paragon, and PartnerStack. Evidently, integration is indispensable in marketing. 

Integration with Emarsys, a popular email service provider, ensures your customer data is centralized, accessible, and actionable. This holistic view of your customers enables you to deliver more targeted and relevant communications, ultimately driving better results. 

But how to leverage Emarsys for email marketing? You’re aware of segmentation, personalization, analytics, etc. theoretically. How to apply these in a dedicated environment? Each ESP has a unique technical and linguistic framework, calling for specialized expertise.

No worries! Our team has a wealth of experience in Emarsys and 50 other ESPs. We’ve created hundreds of email templates in Emarsys and successfully integrated Emarsys with other ESPs. In this blog post, we’ll be exploring the platform and how it can elevate your email marketing game. Let’s begin!

• Personalization in Emarsys
• Automation in Emarsys
• Segmentation in Emarsys
• Analytics in Emarsys
• Customization in Emarsys
• Tags in Emarsys, Plus Examples

Personalization in Emarsys

In Emarsys, personalization is a powerful feature that enhances email marketing and customer engagement by delivering tailored content and experiences. 

Emarsys adapts content in real time based on current customer interactions, ensuring that communications are always relevant and up-to-date. The platform offers robust analytics to track the effectiveness of personalized campaigns, helping you continuously refine and improve your strategies. Emarsys’s personalization capabilities ensure that your marketing efforts are both relevant and impactful.

Automation in Emarsys

Automation in Emarsys streamlines and enhances email marketing to improve efficiency and effectiveness. The platform maps out automated touchpoints and interactions to deliver personalized experiences. Emarsys’s automation capabilities improve customer engagement and driving conversions with minimal manual effort.

Segmentation in Emarsys

Emarsys provides robust segmentation tools, allowing businesses to target specific customer groups based on a wide range of criteria and enabling them to deliver highly targeted and personalized marketing campaigns. 

Effective segmentation on Emarsys ensures that your marketing campaigns are not just one-size-fits-all but instead tailored to the specific characteristics and behaviors. This leads to higher engagement rates and a stronger ROI for your marketing efforts.

Analytics in Emarsys

Analytics is at the core of effective marketing. Emarsys offers robust tools that empower businesses to track the performance of their campaigns in real-time, offering insights into customer engagement, conversion rates, and overall ROI. 

The platform provides detailed reports that show how different segments respond to your emails, this helps you refine your strategies for maximum impact. The analytics capabilities of Emarsys equip you with the data and improve campaign effectiveness, and achieve measurable success in your marketing efforts.

Customization in Emarsys

Emarsys provides editability and personalized email templates, content blocks, and dynamic elements to tailor messages for different customer segments to align with changing marketing strategies and customer behaviors. It uses drag-and-drop editors and provides options to modify various design aspects and layout adjustments giving you control over the appearance of your emails. 

Using editing tools to control the layout and presentation of your email content, enhancing visual appeal and ensuring that messages are aligned with your brand’s style and guidelines. Editability is crucial for ensuring that your campaigns can be quickly adapted to meet new goals and respond to market changes.

In our next section, we take a brief look at the various tags available in Emarsys for customizing email templates. 

Tags in Emarsys, Plus Examples

1. Background Color

Modify the background color of individual sections or blocks within the email to highlight important content or create visual contrast. Here’s how you do it. 

<tr>
<td align="center" valign="top" bgcolor="{variables.bgc}" style="background-color: {variables.bgc};">.......</td>
</tr>

2. Border Color

Apply different colors to borders around images, text blocks, buttons, or other elements within your email to match your design preferences. Here’s how you do it. 

<tr>
<td align="center" valign="top" style=border: 1px solid {variables.boc};">.......</td>
</tr>

3. Border Size

Customize the thickness of borders around elements to enhance visual appeal and ensure clear separation between sections in the following manner. 

<tr>
<td align="center" valign="top" style="border: {variables.bs} solid #000000;">.......</td>
</tr>

4. Border Type

Customize the style of borders like solid, dotted etc. as shown below. 

<tr>
<td align="center" valign="top" style="border: 1px {variables.bt} #000000;">.......</td>
</tr>

5. Border Radius

You can modify the border radius to achieve rounded corners for elements within your email templates, such as buttons, images, or sections. Here’s the code.

<tr>
<td align="center" valign="top" style="border-radius: {variables.br};">.......</td>
</tr>

6. Text Color

You can adjust text color as part of the overall styling options. Use the following code snippet.

<tr>
<td align="center" valign="top" style="font-family:Arial, sans-serif;font-size:13px; line-height:15px; color:{variables.ct};font-weight: 500;">Lorem Ipsum.....</td>
</tr>

7. Text Weight

You can adjust the thickness of the texts to highlight various texts in your template. Use the following code snippet. 

<tr>
<td align="center" valign="top" style="font-family:Arial, sans-serif;font-size:13px; line-height:15px; color:#000000;font-weight: {variables.tw};">Lorem Ipsum.....</td>
</tr>

8. Text Size

Apply different text sizes for headings, subheadings, and body copy to create a clear hierarchy and improve the overall layout of your email. Here’s how you do it.

<tr>
<td align="center" valign="top" style="font-family:Arial, sans-serif;font-size:{variables.ts}; line-height:15px; color:#000000;font-weight: 500;">Lorem Ipsum.....</td>
</tr>

9. Text Line Height

Control the spacing between lines of text to improve readability. Like this. 

<tr>
<td align="center" valign="top" style="font-family:Arial, sans-serif;font-size:12px; line-height:{variables.tlh}; color:#000000;font-weight: 500;">Lorem Ipsum.....</td>
</tr>

10. Font Family

Adjust font family settings for various text elements within your email templates to match your brand’s style. Like this.

<tr>
<td align="center" valign="top" style="font-family:{variables.tf};font-size:12px; line-height:15px; color:#000000;font-weight: 500;">Lorem Ipsum.....</td>
</tr>

11. Image Alignment

Align images within the email layout, whether centered, left, right, or justified according to your design needs. Here’s how you do it. 

<tr>
<td align="{variables.ac}" valign="top"><img src="....." width="54" alt="" style="display:block;max-width:54px;font-family: Arial, sans-serif;font-size:20px;line-height:22px;color:#000000;" border="0" /></td>
</tr>

12. Text Alignment

Text alignment refers to the positioning of text within your email templates. Here’s how you do it.

<tr>
<td align="{variables.ta}" valign="top" style="font-family:Arial, sans-serif;font-size:13px; line-height:15px; color:#000000;font-weight: 500;">Lorem Ipsum.....</td>
</tr>

13. CTA Alignment

Allows you to preview how your CTA will appear. Catch the code below. 

<tr>
<td valign="top" align="{variables.ca}"><table width="177"  border="0" cellspacing="0" cellpadding="0" align="center" style="width: 177px; border-radius: 92px;" bgcolor="#412473">                                      <tr>
< td valign="middle" align="center" height="37" style="font-family: Arial, sans-serif; font-size:12px;  color:#ffffff; font-weight:600; height: 37px;"><a href="#" target="_blank" style="text-decoration: none; color: #ffffff; display: block; line-height: 37px;">Lorem Ipsum..</a></td>
</tr> </table></td></tr>

14. Space between Two Sections

Adjusting the space between sections helps in creating a clean and organized layout, improving the readability and visual appeal of your email campaigns. Here’s the code for it. 

<tr>
<td height="{variables.sh}" style="height: {variables.sh};  font-size: 0px; line-height: 0px;"><img src="..." alt="" width="1" height="1" border="0" style="display: block;" /></td>
</tr>

Test, Test, Test! 

To continuously improve your marketing efforts, Emarsys provides testing capabilities. You can test different versions of your emails, subject lines, or other campaign elements to determine what resonates best with your audience. This iterative process helps in refining your strategies and maximizing campaign effectiveness.

Get Started on Emarsys with Email Uplers! 

Integrating Emarsys with your marketing ecosystem offers a range of benefits, from centralized customer profiles and enhanced segmentation to cross-channel automation and real-time data syncing. 

Whether you’re looking to improve customer engagement, optimize your marketing processes, or leverage advanced technologies, Emarsys offers a versatile and robust solution to help you achieve your goals.

Need help with integrating to/email marketing in Emarsys? Reach out to our Emarsys pros today!