Email is a marketing tool, so there is a formulaic way of speaking about it, primarily in terms of open rate, click-through rate, bounce rate, unsubscribe ...
Tag Archives: Email List Segmentation
Email Delivery
June 1, 2020
The concept of grouping prospect consumers with similar buying tendencies goes back to 1956 when Wendell Smith, a research scholar, introduced the concept ...
Email Marketing
September 13, 2018
Email marketing is one of the best channels for engaging subscribers and nurturing leads. Moreover, with the number of active email users predicted to reach a Read More
Email Marketing
May 6, 2016
Approximately 205 billion emails are sent per day globally, out of which only 10% are user-oriented emails. A recent Read More