In email marketing, a merge tag is a piece of code that acts as a placeholder for data from your subscriber list. Read More
Tag Archives: email marketing campaign
Email Campaign Management
September 5, 2024
[This article was originally published on November 2023 and has been updated on Sep 5 2024]
Expanding ...
Salesforce Marketing Cloud
January 22, 2024
The future is personal. The distant, unseen customer is no longer a hypothetical persona, but a flesh-and-blood entity who has their own preferences, inter...
Email Campaign Management
January 5, 2024
As more and more brands attempt to vie for the attention of your customers, existing and prospective, with each new turn of the clock, it becomes all the m...
Email Marketing
December 12, 2023
Email is a marketing tool, so there is a formulaic way of speaking about it, primarily in terms of open rate, click-through rate, bounce rate, unsubscribe ...
Email Campaign Management
December 5, 2023
As a business/marketer, building quality relationships with your customers is something that occupies your mind at all times. Rightfully so, of course. Gon...