In 2022, I connected for work purposes with a budding AI scientist over LinkedIn. Unfortunately, she is never quite active on the platform. But I did have ...
Email Marketing
September 19, 2023
In 1978, Gary Thurek, marketing manager at Digital Equipment Corporation, sent the first-ever mass email to around 400 ARPANET users. Take a look.
The key to converting sporadic buyers into recurring loyalists lies in how you deal with your customers in the post-purchase phase. Many businesses mistake...
Salesforce Marketing Cloud
August 28, 2023
With the proliferation of analytics tools online, customer/buyer journey mapping has gotten more streamlined and accessible. Today, businesses can fast-tra...
Salesforce Marketing Cloud
August 18, 2023
As a marketer, here’s what you do know.
You know your business. You know the products/services...