Email is a marketing tool, so there is a formulaic way of speaking about it, primarily in terms of open rate, click-through rate, bounce rate, unsubscribe ...
Tag Archives: email segmentation
Email Delivery
June 1, 2020
The concept of grouping prospect consumers with similar buying tendencies goes back to 1956 when Wendell Smith, a research scholar, introduced the concept ...
Email Marketing
February 27, 2018
As an email marketer, you must be striving to gain the most out of your email campaigns. With the best design and content, you try to get your subscribers and customers to read and...