MAILCHIMP EMAIL TEMPLATES

Mailchimp is one of the top email marketing automation tools that has made email marketing easy for SMBs and small businesses alike. It was conceived as a side hustle by Ben Chestnut and Dan Kurzius for their web design consultancy, Rocket Science Group, in 2001. By 2007, they started focusing exclusively on the Mailchimp, which is celebrated as an iconic bootstrapped business even today. It is a web-based tool that helps you handle email marketing on an end to end basis. It has evolved from a DIY email marketing tool to a full-fledged marketing automation tool since then. As an ESP, it sparked the "no-code" email builder trend, and it continues to thrive on its out of the box templates.

With its 5 tier segmentation, personalization powered by Advanced Dynamic Content, single-click automations, and enriched dashboards, it is undoubtedly an excellent pick for any organization. What's even more fascinating about this blue-eyed boy of SaaS marketers is its entry into the freemium space in 2009 despite having a considerable user base.

Today, the freemium giant enjoys a 68.03% market share, with the nearest competitor hovering below 8%. Here are some impressive statistics from its 2019 annual report:

• 12,328,937 Active Mailchimp Users
• 3.2 Billion Automations Sent
• 4 billion Unique Email Addresses Reached
• 41,303,501,405 Impressions.
• USD 2.3 Million Worth Of E-commerce Orders Generated Everyday.
• 5,476,608 Multichannel Campaigns Sent
• 88,304,202,369 API Calls Made

It is arguably the ideal ESP for companies of all sizes, domains, and growth stages. Here, we will discuss everything about custom Mailchimp templates in this ultimate guide for businesses.

Creating Modular Email Templates In Mailchimp

As discussed in the above section, you can create your own modular Mailchimp email templates with its editor tool. A modular approach enables you to considerably shorten the turnaround time of creating new templates as the changes are applied to individual blocks. Hence, the overall code integrity isn't compromised, while QA testing is also ramped up. Marketers find it extremely comfortable to work with the modular approach as they can mix and match various elements and promptly reproduce any number of iterations. This phenomenon also draws parallels with the microservices infrastructure used in the software development industry.

You can refer to the following table for coding your custom Mailchimp templates:

Building responsive HTML Mailchimp templates becomes a bit complex due to apparent reasons. However, the modular design philosophy is fast gaining tractions as it helps standardize all your communication down the pixel level. It also clubs consistency with personalization, something considered next to impossible by previous generations of marketers. If you are an agency looking for Mailchimp templates, our seasoned professionals can help you to create attractive templates in Mailchimp for agencies.

Various Campaigns for which you can create Mailchimp Email Templates

Every email marketing campaign is completely unique but it requires a specific approach to make them successful. Usually, the elements are placed in various fashions to serve the respective motive. The thumb rule for choosing best mailchimp templates is optimizing the user journey with minimal distractions. Here, we have listed down top 19 campaign types for which Mailchimp enables creating powerful Mailchimp HTML templates:

1. Discovering The Brand

   ‘Discover’ email templates are similar to newsletters except the fact that keeping them single column is relatively easy. They balance providing enticing information and marketing the products/ services, making them a win-win for both parties.

2. Curated Content

   Sending curated content email copies can be considered as a panacea for most of your marketing efforts. The reason behind using a template is that packing value and multiple sets of information always tend to result in overflooding. Thus, the ‘curated templates’ need a lot of curation themselves to serve their purpose.

   In this example from Product Hunt, every element is well proportioned and inline with the personalization efforts. You can use the white spacing to your benefit in a similar manner in your Mailchimp HTML templates.

   
3. Engagement

   Almost every business regularly sends ‘engagement emails’ at a fixed frequency. When visitors get bored of the content or get busy with other things for too long, sending out regular engagement emails is a time-tested method to stay in their proximity. You can create custom email templates by using interactivity to boost engagement.

   Framebridge took this opportunity by educating its visitors in three simple steps. Also, their unique CTA ‘Start Framing’ adds to the convincing tone. You can incorporate similar elements in your template for boosting conversion rates.

   
   Want help with creating interactive email templates
   for Mailchimp to engage your subscribers?

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4. Summary

   Many businesses have to send out a summary or progress report to their customers on fixed intervals. They can take help of summary templates to promptly send the information in an easily understandable way.

   RescueTime illustrates how we can squeeze multiple statistics in compact spaces and optimize the rate of information. However, it is not necessary that every business will need similar templates as they don’t need to provide such extensive data. Here, they have also used the color scheme to make the email easier to understand.

   
5. Newsletters / Product Feedback

   Newsletters are every marketer’s hot favourite they help on multiple fronts. This includes sharing business updates, providing exclusive recommendations, and even making sales.

   Postmates is using a great layout here as it places a summary, sale trigger, personalized content, and its USPs in an effortless way.

   
   We can create awesome Mailchimp Newsletter
   Templates for businesses

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6. Discovering The Brand

   Sending out comment notification emails is a must for all business websites with a comments section. This keeps the visitors tucked to the website and also gives a sense of engagement.

7. Abandoned Cart

   Abandoned cart series is a long time favourite of eCommerce platforms and a must have for any business today. Ecommerce platforms have triggered countless conversions through abandoned cart emails, making them an inseparable part of every online store’s campaign strategy. Approaching your customers for something they are already looking for doesn’t seem a tough job but it requires a fine blend of creativity and the ability to tickle all the right spots quickly. Product images and CTAs are most important for conversions while adding supporting content is also mandatory in your custom Mailchimp templates.

   Here we have a great example from Adidas, where they have managed to do the job excellently. The image, CTAs, customer reviews deliver an organic experience instantly.

   
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   Mailchimp email templates?

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8. Follow Up

   Follow Up messages come handy when you are trying to win back your customers. This type of message may require putting the CTA multiple times and placing content blocks around them.

   They should convey the benefits of taking the action along with the drawbacks in your Mailchimp HTML templates.

9. Customer Appreciation

   Well, who doesn’t like hearing a thank you? Your email lists would regularly encounter marketing emails but a small thank you will definitely go an extra mile. Mailchimp templates for customer appreciation help you send event-based emailers.

10. Customer Service/ Feedback

    Customer service/ support series are excellent for building a credible brand image. Using responsive HTML templates with the right copy aids in channelizing such correspondence quickly. Usually, these types of emailers contain a feedback form triggered by the last interaction. One thing to keep in mind while selecting a template for such correspondence is to keep the layout intuitive as customers are never excited to pour in efforts unless complaining.

    Here, Dropbox uses a minimalist design and a simple feedback form that can be filled with a single click. Using such tactics aid in sourcing data without frustrating your clients.

    
    

    Similarly, running product feedback campaigns is becoming common for businesses of all sizes. They are further utilized as testimonials and churn out more sales. The template design and layout in this case are kept as simple and short as possible.

    H&M sent this product feedback form after 16 days of making the sale. You can modify the sending time according to your business but using a similar easy going custom Mailchimp templates will definitely help your prospects.

11. Review / Testimonial

    Customers consider reviews as highly trustworthy and sending out review/ testimonial campaigns is a great way of leveraging past sales. Mailchimp HTML templates accommodating enough images with short testimonial text gives a convincing feel.

12. Survey / Product Feedback

    Survey campaigns are challenging to design but a lot of future strategies rely on the results they generate. Hence using the right template is crucial for businesses. The layout is required to facilitate a quick reader journey and use as much symbols/ abstract graphics as possible.

    This emailer from Revolution Tea took the game one level ahead by merging coupons as an incentive for completing the survey. You can make provisions for such elements but make sure the personalization tags are applied properly. They are directly linked with the KPIs of the activity.

    
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13. Recent Purchase

    Retargeting is considered as a far more effective way of generating revenue when compared to new client acquisitions. Thus, including recent purchase emails is very common for businesses. They are educational in nature and reinstate the gratification of making the purchase.

14. Recommendations

    This type of emails comrise recommendations based on the shopping history of the customers which fall under the category of cross-selling and up-selling.

    Trouva gives a perfect example here as it uses a very subtle marketing tone. It seeks agreement from the customer and puts ahead its products. Billing history also plays an important role in deciding the elements used in the template.

    
15. Loyalty / Rewards

    Among all pieces of communication, the customers will always wait for loyalty/ rewards messages next to none. You can use a lot of creativity here so make sure your templates have enough functionalities to support the same.

16. Retention / Reactivation

    Customer retention/ reactivation campaigns are popular because retaining old customers is easier, less expensive, and requires less efforts than finding a new one. There are two aspects that determine the content for them: bilateral benefit and intangible benefit for users. The content displayed for the first case is more descriptive while the second one is more dependent on emotional gratification.

    Bring back your customers with awesome
    retention Mailchimp Email Templates.

    Get going!
17. Thank You

    Thank You campaigns are pretty identical to the customer appreciation ones except the fact that these are sent generally at the end of the year/month. They are calendar-based instead of being event-based.

    Issuu demonstrates its achievements in its newsletter published on a monthly basis to add value to both the copy and the milestone. Mailchimp Newsletter Templates are excellent for conveying visual messages owing to its drag and drop builder.

    
18. Unsubscribe

    Letting go of your subscribers can be unpleasant but is necessary that the same message should be conveyed in emails confirming the unsubscription. Typically, unsubscribe emails should wish a farewell while keeping the door open. Here, keeping the door open means placing a CTA for re-subscribing.

    Atlas Obscura does the same here as it bids adieu in the above portions and even provides an option to reduce the frequency of receiving messages.

    

The Built-In A/B Testing Functionality For Mailchimp Templates

Getting all of these template types is a great thing, but the next step for your email campaign is a dry run. Simulation and testing are two invariable components of making your strategy foolproof, and Mailchimp strikes the right chords here as well. It is compatible with about 40 leading email clients, including Google, Microsoft Outlook, AOL, Apple, Yahoo, and Zoho.

A/B Split testing allows you to send out two versions of the same content to control group audience and see how they respond to it. The better performing version is then used for the mass emailing phase. You don't need to use any third-party app and it also helps in enhancing the aesthetic appeal by testing different versions for all individual components and content blocks.

Quick Tips For Choosing Right Mailchimp Template For Your Campaigns

In this section, we will discuss some quick tips to keep in mind while building the ideal design inspired from the above-mentioned mailchimp template examples for your campaign.

• Templates enable defining goals and user prospects by allowing to put content blocks as per need. This also enhances performance measurement with respect to the template designs. In case a section needs change, you can edit that portion individually without diluting the integrity of the entire code.
• Pay close attention to the themes and the color scheme as they can both captivate and irritate your audiences. We suggest sticking to the minimalist approach for the best results. Also, they should not violate your brand identity or imitate a competitor. Using white space also aids in focusing better on your purpose of sending the email.
• Make it a point to keep all your Mailchimp email templates mobile-friendly. Mobile traffic is increasing with each passing day, and compromising your visibility on handheld devices shouldn't be an option anymore.
• Unless it is extremely necessary, avoid using multi-column templates. They make it complex to identify the core purpose.
• When you select the template, it is ideal to stick with the 600-pixel width for consistent visibility across all email clients. Also, avoid using rounded corners for better visibility.
• You should avoid using background images as many leading email clients automatically strip your emailers off these background images. Failing to do so can result in a blunder. One of the ways to tackle this problem is by adding a background color attribute in case you insist on using the images.
• Another ‘can avoid’ aspect is the use of custom fonts. They aren't necessarily supported by email clients, so consider using fonts like Arial, Helvetica, and Georgia. In case you must use them, ensure to provide fallback.
• Using a thumbnail for a video is a better idea than embedding the entire video considering the available bandwidth across the regions and latency issues. The same goes for audio content. Providing a link to the audio or video and taking the viewer to a landing page is the best way of sharing multimedia content in your custom Mailchimp templates over emails.

For a flawless Mailchimp integrated template experience, you can always take help from experts. For this, you can refer to its directory of experts for proper assistance.

Coming towards the end, we can agree on the fact that Mailchimp is an exceptionally good ESP for all organization sizes and types. Creating great templates on this platform is no rocket science, but ensuring deliverability, responsiveness, and renderability for integrations is something where agencies specialize and can help you. Email Uplers is one such agency from where you can hire dedicated resources to:

• 
  Design Mailchimp Email Templates
• 
  Set up Mailchimp Automation
• 
  Manage your Email Campaigns
• 
  Migrate to Mailchimp from any ESP

Unbelievable 8 hour turnaround time, competitive pricing starting at $59, team of certified experts, and unparalleled consulting are some of the major highlights.