‘Discover’ email templates are similar to newsletters except the fact that keeping them single column is relatively easy. They balance providing enticing information and marketing the products/ services, making them a win-win for both parties.
To stand the competition in the inbox, there’s no option to designing and coding visually engaging email templates. Our Mailchimp experts understand that and create striking Mailchimp template designs for agencies and businesses alike while adhering to your branding guidelines. Plus, if you want to convert PSD to a Mailchimp template, we can help with that too. To be sure that there are no rendering issues, we check custom Mailchimp templates over all the major email clients and devices. These Mailchimp HTML Templates render well across 40+ email clients and 15+ devices.
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We are Mailchimp experts and can promise a smooth experience for you in the ESP. Let us handle the complete email marketing strategy for you. We can create eye-catching custom Email templates for your campaigns and deliver services related to email design, deployment, automation, ESP integration, and optimizing it as per the insights obtained from analytics.
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Mailchimp is one of the top email marketing automation tools that has made email marketing easy for SMBs and small businesses alike. It was conceived as a side hustle by Ben Chestnut and Dan Kurzius for their web design consultancy, Rocket Science Group, in 2001. By 2007, they started focusing exclusively on the Mailchimp, which is celebrated as an iconic bootstrapped business even today. It is a web-based tool that helps you handle email marketing on an end to end basis. It has evolved from a DIY email marketing tool to a full-fledged marketing automation tool since then. As an ESP, it sparked the "no-code" email builder trend, and it continues to thrive on its out of the box templates.
With its 5 tier segmentation, personalization powered by Advanced Dynamic Content, single-click automations, and enriched dashboards, it is undoubtedly an excellent pick for any organization. What's even more fascinating about this blue-eyed boy of SaaS marketers is its entry into the freemium space in 2009 despite having a considerable user base.
Today, the freemium giant enjoys a 68.03% market share, with the nearest competitor hovering below 8%. Here are some impressive statistics from its 2019 annual report:
It is arguably the ideal ESP for companies of all sizes, domains, and growth stages. Here, we will discuss everything about custom Mailchimp templates in this ultimate guide for businesses.
In simple words, an email template is a ready to use HTML file where you can simply copy and paste your content. Any seasoned email marketer will tell you that designing HTML email templates is opposite to web designing, and it takes a team around one full week to deliver a single emailer from scratch. Thus, running an entire outreach campaign without well-designed, flawlessly coded email templates is a nightmare for any team. Using them helps in catering to a holistic brand experience, optimizing the rate of information, and tracking the metrics for analyzing your efforts. While saving time and efforts for you, the ready to use templates also aid in managing GDPR compliance. Thus, templates are no different than cheat sheets for every email marketer and an integral part of every successful outreach campaign.
Every brand has its own design philosophy and features that people can relate to instantly. Sending out emails is a more personal way of communicating than sending messages on social media inboxes. This being said, maintaining a standard persona is crucial because it helps utilize the association curated over a period of time. While your audience will easily identify the purpose, this also reduces the amount of efforts they require to go through it. This is a must if you are willing to up your branding game as professionals don’t even compromise with a few pixels moving out of design. Ready email templates ensure that you don’t need to start from scratch every time you send out a message and still deliver perfect messages in all campaigns.
Mailchimp makes the job easier for you. The 100+ prebuilt Mailchimp templates library allows you to sync, store, preview, and launch your campaign on the go. You can access its library, add your content, and even build a live email template using an API. You can kick start emailing right away after changing the styling to your brand colors as these Mailchimp templates are pretty optimized for direct use. You can save your preferences in its drag and drop designer for future campaigns too.
While it is completely okay to use the pre-designed Mailchimp templates available in the library, there are certain limitations too, when it comes to branding. Have you ever noticed that tonnes of websites have the exact same images lying all over them? This is because they are using royalty-free images. This may make your finance manager happy, but when it comes to building a rapport with your prospects and clients, this isn't the smartest thing to do. Like stock images, brands prefer customization in their emailing efforts too.
Mailchimp's custom template editor allows you to build a single master template and generate multiple templates through it. You can add/ remove, duplicate, and switch the custom coded layouts while all content is stored in the form of blocks. These blocks include titles, paragraphs, images, CTAs, hyperlinks, and other multimedia. The drag-and-drop editing interface makes it simple to select the relevant sections and give a personalized touch while it also allows you to create completely unique templates. You can also optimize your emailers for mobile devices by defining mobile styles. This includes heading font sizes, line height, boxed text, image cards, and preheader text visibility. All in all, the customization capabilities are top-notch when it comes to Mailchimp templates, and they enable you to create 100% brand experience effortlessly.
You can choose among either of the featured or basic template options. However, we suggest using Mailchimp Newsletter templates for exercising better control over the layout. Mailchimp editor also comes with pre-designed themes for allowing customization without actually coding it. To send out an emailer for events, you can either integrate EventBrite for sharing location into the theme or opt for 'Make An Announcement' template. Mailchimp editor provides themes for eCommerce platforms, sending flyers, and coupons. They go hand in hand with mailchimp marketing automation tools to provide a seamless reader experience. You can make changes as per your requirement or even integrate your custom code. The following options are provided for quick editing:
Section | Description | Application Areas |
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Page | This is the background plane for the email | Background Style, Email Border, Heading 1-4 |
Preheader | This is the text that appears beside the sender id on the client ESP side. It is similar to the meta descriptions of websites and blogs. | Preheader Style, Preheader Text, Preheader Link |
Header | The primary image viewed by the audience. | Header Style, Header Text, Header Link |
Body | The core content of the emailer which includes both text and images. | Body Style, Body Text, Body Link |
Columns | For templates with more than one column. | Column Style, Column Text, Column Link |
Footer | The ending portion of the email containing legal compliance information and company branding. | Footer Style, Footer Text, Footer Link |
Mobile Styles | To check readability for mobile devices. | Heading 1-4, Boxed Text, Preheader Visibility |
Notification Bar | To acknowledge the readers of any tracking tool used inside the email. | Notification Toggle |
Mailchimp Badge (Removable Only In Paid Version) | Notify the users regarding privacy and helping them in safely reporting abuse. | For 'Report Abuse' |
The problem with most email platforms is that they only enable customization on their own pre-designed Mailchimp templates. However, Mailchimp has your back as it allows you to customize your custom coded email templates. One of the differences is that it uses its own tags inside the codes which you need to take care of. You can start by copying and pasting your HTML code directly or import the HTML file/ ZIP file. This helps especially when you want to convert PSD to Mailchimp template. You can use the Mailchimp email design language to create, edit, club, and remove various sections. Its WYSIWYG interface is one of the most powerful and interactive ones in the industry.
As discussed in the above section, you can create your own modular Mailchimp email templates with its editor tool. A modular approach enables you to considerably shorten the turnaround time of creating new templates as the changes are applied to individual blocks. Hence, the overall code integrity isn't compromised, while QA testing is also ramped up. Marketers find it extremely comfortable to work with the modular approach as they can mix and match various elements and promptly reproduce any number of iterations. This phenomenon also draws parallels with the microservices infrastructure used in the software development industry.
You can refer to the following table for coding your custom Mailchimp templates:
Editable Content Area |
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Header Section |
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Header Image |
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Display Header Text Instead Of Header Image |
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For Side Columns |
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Editable Image Area |
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Content Body |
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Primary HeadingSample copy. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. SubheadingLorem ipsum dolor sit amet, consectetuer adipiscing elit. |
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Parent Block |
TitleContent |
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For Repeating Child Blocks |
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Hideable Content Area |
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Variable Content Area |
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Footer Area |
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Building responsive HTML Mailchimp templates becomes a bit complex due to apparent reasons. However, the modular design philosophy is fast gaining tractions as it helps standardize all your communication down the pixel level. It also clubs consistency with personalization, something considered next to impossible by previous generations of marketers. If you are an agency looking for Mailchimp templates, our seasoned professionals can help you to create attractive templates in Mailchimp for agencies.
Every email marketing campaign is completely unique but it requires a specific approach to make them successful. Usually, the elements are placed in various fashions to serve the respective motive. The thumb rule for choosing best mailchimp templates is optimizing the user journey with minimal distractions. Here, we have listed down top 19 campaign types for which Mailchimp enables creating powerful Mailchimp HTML templates:
‘Discover’ email templates are similar to newsletters except the fact that keeping them single column is relatively easy. They balance providing enticing information and marketing the products/ services, making them a win-win for both parties.
Sending curated content email copies can be considered as a panacea for most of your marketing efforts. The reason behind using a template is that packing value and multiple sets of information always tend to result in overflooding. Thus, the ‘curated templates’ need a lot of curation themselves to serve their purpose.
In this example from Product Hunt, every element is well proportioned and inline with the personalization efforts. You can use the white spacing to your benefit in a similar manner in your Mailchimp HTML templates.
Almost every business regularly sends ‘engagement emails’ at a fixed frequency. When visitors get bored of the content or get busy with other things for too long, sending out regular engagement emails is a time-tested method to stay in their proximity. You can create custom email templates by using interactivity to boost engagement.
Framebridge took this opportunity by educating its visitors in three simple steps. Also, their unique CTA ‘Start Framing’ adds to the convincing tone. You can incorporate similar elements in your template for boosting conversion rates.
Many businesses have to send out a summary or progress report to their customers on fixed intervals. They can take help of summary templates to promptly send the information in an easily understandable way.
RescueTime illustrates how we can squeeze multiple statistics in compact spaces and optimize the rate of information. However, it is not necessary that every business will need similar templates as they don’t need to provide such extensive data. Here, they have also used the color scheme to make the email easier to understand.
Newsletters are every marketer’s hot favourite they help on multiple fronts. This includes sharing business updates, providing exclusive recommendations, and even making sales.
Postmates is using a great layout here as it places a summary, sale trigger, personalized content, and its USPs in an effortless way.
Sending out comment notification emails is a must for all business websites with a comments section. This keeps the visitors tucked to the website and also gives a sense of engagement.
Abandoned cart series is a long time favourite of eCommerce platforms and a must have for any business today. Ecommerce platforms have triggered countless conversions through abandoned cart emails, making them an inseparable part of every online store’s campaign strategy. Approaching your customers for something they are already looking for doesn’t seem a tough job but it requires a fine blend of creativity and the ability to tickle all the right spots quickly. Product images and CTAs are most important for conversions while adding supporting content is also mandatory in your custom Mailchimp templates.
Here we have a great example from Adidas, where they have managed to do the job excellently. The image, CTAs, customer reviews deliver an organic experience instantly.
Follow Up messages come handy when you are trying to win back your customers. This type of message may require putting the CTA multiple times and placing content blocks around them.
They should convey the benefits of taking the action along with the drawbacks in your Mailchimp HTML templates.
Well, who doesn’t like hearing a thank you? Your email lists would regularly encounter marketing emails but a small thank you will definitely go an extra mile. Mailchimp templates for customer appreciation help you send event-based emailers.
Customer service/ support series are excellent for building a credible brand image. Using responsive HTML templates with the right copy aids in channelizing such correspondence quickly. Usually, these types of emailers contain a feedback form triggered by the last interaction. One thing to keep in mind while selecting a template for such correspondence is to keep the layout intuitive as customers are never excited to pour in efforts unless complaining.
Here, Dropbox uses a minimalist design and a simple feedback form that can be filled with a single click. Using such tactics aid in sourcing data without frustrating your clients.
Similarly, running product feedback campaigns is becoming common for businesses of all sizes. They are further utilized as testimonials and churn out more sales. The template design and layout in this case are kept as simple and short as possible.
H&M sent this product feedback form after 16 days of making the sale. You can modify the sending time according to your business but using a similar easy going custom Mailchimp templates will definitely help your prospects.
Customers consider reviews as highly trustworthy and sending out review/ testimonial campaigns is a great way of leveraging past sales. Mailchimp HTML templates accommodating enough images with short testimonial text gives a convincing feel.
Survey campaigns are challenging to design but a lot of future strategies rely on the results they generate. Hence using the right template is crucial for businesses. The layout is required to facilitate a quick reader journey and use as much symbols/ abstract graphics as possible.
This emailer from Revolution Tea took the game one level ahead by merging coupons as an incentive for completing the survey. You can make provisions for such elements but make sure the personalization tags are applied properly. They are directly linked with the KPIs of the activity.
Retargeting is considered as a far more effective way of generating revenue when compared to new client acquisitions. Thus, including recent purchase emails is very common for businesses. They are educational in nature and reinstate the gratification of making the purchase.
This type of emails comrise recommendations based on the shopping history of the customers which fall under the category of cross-selling and up-selling.
Trouva gives a perfect example here as it uses a very subtle marketing tone. It seeks agreement from the customer and puts ahead its products. Billing history also plays an important role in deciding the elements used in the template.
Among all pieces of communication, the customers will always wait for loyalty/ rewards messages next to none. You can use a lot of creativity here so make sure your templates have enough functionalities to support the same.
Customer retention/ reactivation campaigns are popular because retaining old customers is easier, less expensive, and requires less efforts than finding a new one. There are two aspects that determine the content for them: bilateral benefit and intangible benefit for users. The content displayed for the first case is more descriptive while the second one is more dependent on emotional gratification.
Thank You campaigns are pretty identical to the customer appreciation ones except the fact that these are sent generally at the end of the year/month. They are calendar-based instead of being event-based.
Issuu demonstrates its achievements in its newsletter published on a monthly basis to add value to both the copy and the milestone. Mailchimp Newsletter Templates are excellent for conveying visual messages owing to its drag and drop builder.
Letting go of your subscribers can be unpleasant but is necessary that the same message should be conveyed in emails confirming the unsubscription. Typically, unsubscribe emails should wish a farewell while keeping the door open. Here, keeping the door open means placing a CTA for re-subscribing.
Atlas Obscura does the same here as it bids adieu in the above portions and even provides an option to reduce the frequency of receiving messages.
Getting all of these template types is a great thing, but the next step for your email campaign is a dry run. Simulation and testing are two invariable components of making your strategy foolproof, and Mailchimp strikes the right chords here as well. It is compatible with about 40 leading email clients, including Google, Microsoft Outlook, AOL, Apple, Yahoo, and Zoho.
A/B Split testing allows you to send out two versions of the same content to control group audience and see how they respond to it. The better performing version is then used for the mass emailing phase. You don't need to use any third-party app and it also helps in enhancing the aesthetic appeal by testing different versions for all individual components and content blocks.
In this section, we will discuss some quick tips to keep in mind while building the ideal design inspired from the above-mentioned mailchimp template examples for your campaign.
For a flawless Mailchimp integrated template experience, you can always take help from experts. For this, you can refer to its directory of experts for proper assistance.
Coming towards the end, we can agree on the fact that Mailchimp is an exceptionally good ESP for all organization sizes and types. Creating great templates on this platform is no rocket science, but ensuring deliverability, responsiveness, and renderability for integrations is something where agencies specialize and can help you. Email Uplers is one such agency from where you can hire dedicated resources to:
Unbelievable 8 hour turnaround time, competitive pricing starting at $59, team of certified experts, and unparalleled consulting are some of the major highlights.
Yes. Email Uplers can help you with designing as well as coding your professional email template in Mailchimp. We are Mailchimp experts and have worked for many clients using the ESP; so we can also help with ESP integration of the email template. Our Mailchimp services start at $59 only.
If you have your design ready, share the files with us and we will convert them into functional HTML email templates in Mailchimp. Have an idea or have seen a style you want to replicate, we can design as well as code your idea into a high-converting email newsletter template keeping your brand guidelines in mind.
Yes indeed. You can depend upon the PSD to Email conversion experts at Email Uplers. Just send your layered design file (PSD, Sketch, XD, AI, PDF, or InVision) and get a code-commented & responsive email design, integrated directly into Mailchimp.
We’ve got your back! Our experts ensure that every Mailchimp email template they create is responsive, considering the increase in email opens on mobile devices. We use fluid tables and images to make sure content flows seamlessly across different screen sizes.
We build custom editable and reusable email templates that feature flexible modules so you can create and send multiple emails from a single modular template, thus cutting down your email production time and cost.
You can rely on us for anything Mailchimp. We can design and code custom email templates devoid of any rendering issues and also integrate them for you in the ESP. You can easily edit them in the Mailchimp editor, and in case you need any further assistance with campaign deployment, execution, analysis etc., our campaign managers can help with that too.
Are you an agency? Email Uplers can be your reliable partner in this journey and we will strive to deliver the best work to your clients. We are a team of 150+ experts; no matter what your Mailchimp template requirement is, we deliver without compromising on timelines and quality.
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Our Mailchimp automation specialists can help to send out emails that are triggered by a specific date, event, or contact's activity. They assist you in setting up automations for complex customer journeys and strike the right cord by touching base with customers at different stages of their journeys. We will help you send the right email to the right person at the right time.
We have been creating pixel-perfect email templates that render across 40+ email clients for over 7 years. You can check a few of our awesome samples here: https://email.uplers.com/portfolio/
Email Uplers is a full-service email marketing agency. We can efficiently, effectively and quantifiably manage your email marketing campaigns in Mailchimp - at a 99.98% error-free rate. From handling campaign assets in the ESP to validation and scheduling and from campaign setup to reporting and analysis, we provide end-to-end Mailchimp email campaign services.
We can help you with all this and more. We know Mailchimp like the back of our hands and we can help you make the most of this ESP through Mailchimp template production, Campaign Management and our Email Automation services.
Definitely. Well-versed in Mailchimp, our expert developers use the link an image feature to share a thumbnail image of the video in your Mailchimp email template and link it to the video's URL. The experts make sure the email renders perfectly across 40+ email clients.
Yes, you have come to the right place. We can not only create i.e. design and code pixel-perfect Mailchimp templates for various email series like welcome, cart-abandonment and post-purchase, but also execute, manage, optimize and analyze these campaigns for you.
Yes. Email Uplers is a full-service email marketing agency and certified Mailchimp partner. We can help you scale your Mailchimp email marketing efforts to drive better results with the ESP.
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