With almost 294 billion emails sent and received everyday last year, Statista predicted that by the end of 2020, this number would have crossed 306.4 ...
Author Archives: Annie Catherena
Banners
July 13, 2020
Animated GIFs have become an integral part of our lives. They have not only replaced phrases in a chat message but have made communication fun and liv...
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Email Marketing
July 6, 2020
Although email marketing is a decades-old marketing practice, it is also an ever-evolving medium. With regular market updates, changing design trends,...
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Marketo
July 2, 2020
Customer journey mapping and automation, which was once considered a privilege, has now become one of the few pillars of a marketing campaign. This is...
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Marketo
June 26, 2020
Marketo is quite known for its accessibility and user-friendly interface, which does not require any major technical knowledge as long as your marketi...
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Landing Page
June 23, 2020
A/B testing, although effective, can be frustrating to a marketer with limited resources. It is definitely a great tool but involves a complex a...
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Marketo
June 19, 2020
Any marketer who has or who is considering migrating from their marketing platform will know that migrating from one automation platform to another is...
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Landing Page
June 15, 2020
Events and conferences are not just an extension of marketing strategies but also a major channel for engaging directly with the audience. As marketer...
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Marketo
June 10, 2020
Every marketer who uses Marketo will agree with the fact that no matter how much hands-on training they get, there are times when they fail to make th...
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Email Delivery
June 1, 2020
The concept of grouping prospect consumers with similar buying tendencies goes back to 1956 when Wendell Smith, a research scholar, introduced the con...
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Marketo
May 29, 2020
Marketo is undoubtedly one of the best platforms to assess and automate marketing tasks in not just email but other channels including social media, w...
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Email Delivery
May 25, 2020
Key performance indicators (KPI) like open rate, click-through rate are widely used to determine the results and improve email marketing performance, ...
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Banners
May 18, 2020
With its more than 2.50 billion users, it would be a huge mistake if you wouldn’t use Facebook as a platform to talk about your brand. Although Face...
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Email Marketing
May 14, 2020
Every organization would have come across these two instances- one where an employee wants to shift to a different city but wishes to continue with yo...
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Email Design
May 11, 2020
We all have come across at least one email, after opening which, we end up thinking, why did I even sign up for this brand! As marketers, we are bound...
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