Author Archives: Annie Catherena

Email Marketing July 20, 2020
6 Tips on how to avoid possible pitfalls when hiring a dedicated email developer
With almost 294 billion emails sent and received everyday last year, Statista predicted that by the end of 2020, this number would have crossed 306.4 ...
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Banners July 13, 2020
Annie Catherena Blog
Animated GIFs have become an integral part of our lives. They have not only replaced phrases in a chat message but have made communication fun and liv...
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Email Marketing July 6, 2020
Annie Catherena Blog
Although email marketing is a decades-old marketing practice, it is also an ever-evolving medium. With regular market updates, changing design trends,...
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Marketo July 2, 2020
Annie Catherena Blog
Customer journey mapping and automation, which was once considered a privilege, has now become one of the few pillars of a marketing campaign. This is...
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Marketo June 26, 2020
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Marketo is quite known for its accessibility and user-friendly interface, which does not require any major technical knowledge as long as your marketi...
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Landing Page June 23, 2020
Annie Catherena Blog
A/B testing, although effective, can be frustrating to a marketer with limited resources. It is definitely a great tool but involves a  complex a...
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Marketo June 19, 2020
Annie Catherena Blog
Any marketer who has or who is considering migrating from their marketing platform will know that migrating from one automation platform to another is...
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Landing Page June 15, 2020
Annie Catherena Blog
Events and conferences are not just an extension of marketing strategies but also a major channel for engaging directly with the audience. As marketer...
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Marketo June 10, 2020
Annie Catherena Blog
Every marketer who uses Marketo will agree with the fact that no matter how much hands-on training they get, there are times when they fail to make th...
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Email Delivery June 1, 2020
Micro segmentation
The concept of grouping prospect consumers with similar buying tendencies goes back to 1956 when Wendell Smith, a research scholar, introduced the con...
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Marketo May 29, 2020
Annie Catherena Blog
Marketo is undoubtedly one of the best platforms to assess and automate marketing tasks in not just email but other channels including social media, w...
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Email Delivery May 25, 2020
Annie Catherena Blog
Key performance indicators (KPI) like open rate, click-through rate are widely used to determine the results and improve email marketing performance, ...
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Banners May 18, 2020
Annie Catherena Blog
With its more than 2.50 billion users, it would be a huge mistake if you wouldn’t use Facebook as a platform to talk about your brand. Although Face...
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Email Marketing May 14, 2020
Email Marketing Team
Every organization would have come across these two instances- one where an employee wants to shift to a different city but wishes to continue with yo...
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Email Design May 11, 2020
Annie Catherena Blog
We all have come across at least one email, after opening which, we end up thinking, why did I even sign up for this brand! As marketers, we are bound...
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