Author Archives: Annie Catherena

With almost 294 billion emails sent and received everyday last year, Statista predicted that by the end of 2020, this number would have crossed 306.4 ...

Animated GIFs have become an integral part of our lives. They have not only replaced phrases in a chat message but have made communication fun and liv...

Although email marketing is a decades-old marketing practice, it is also an ever-evolving medium. With regular market updates, changing design trends,...

Customer journey mapping and automation, which was once considered a privilege, has now become one of the few pillars of a marketing campaign. This is...

Marketo is quite known for its accessibility and user-friendly interface, which does not require any major technical knowledge as long as your marketi...

A/B testing, although effective, can be frustrating to a marketer with limited resources. It is definitely a great tool but involves a  complex a...

Any marketer who has or who is considering migrating from their marketing platform will know that migrating from one automation platform to another is...

Events and conferences are not just an extension of marketing strategies but also a major channel for engaging directly with the audience. As marketer...

Every marketer who uses Marketo will agree with the fact that no matter how much hands-on training they get, there are times when they fail to make th...

The concept of grouping prospect consumers with similar buying tendencies goes back to 1956 when Wendell Smith, a research scholar, introduced the con...

Marketo is undoubtedly one of the best platforms to assess and automate marketing tasks in not just email but other channels including social media, w...

Key performance indicators (KPI) like open rate, click-through rate are widely used to determine the results and improve email marketing performance, ...

With its more than 2.50 billion users, it would be a huge mistake if you wouldn’t use Facebook as a platform to talk about your brand. Although Face...

Every organization would have come across these two instances- one where an employee wants to shift to a different city but wishes to continue with yo...

We all have come across at least one email, after opening which, we end up thinking, why did I even sign up for this brand! As marketers, we are bound...