Author Archives: Disha Bhatt (Dave)

Email Design January 5, 2021
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The rustic and vintage look of gradients in email designs is here to stay. This article will explain you how. ...
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Marketo December 23, 2020
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Do you take your lead forms seriously? Well, Kudos to you, if you do! If not, nothing is lost and you can still invest your time in optimizing your le...
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Landing Page December 18, 2020
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A landing page is one of the most “mission-critical” elements of your online marketing strategy. Let’s assume that you have been burning the mid...
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Email Marketing December 17, 2020
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That’s the most epic example of increasing sales through cross-selling.  We have encountered this question so many times at McDonald’s or Bur...
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Marketo December 14, 2020
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A/B testing is a crucial aspect of email marketing. As the name suggests, A/B testing allows you to send two or more variations of an email to differe...
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Email Marketing December 9, 2020
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CRM (Customer Relationship Management) is an integral part of every business model. It helps to not only collect customer information but also get a c...
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Marketo November 30, 2020
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Marketo comes with a host of useful features for an email marketing professional, namely segmentation, personalization, automation, and analytics. It ...
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Marketo November 27, 2020
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I believe email deliverability remains one of the top concerns for email marketers and business owners alike. According to a study, the average email ...
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Landing Page November 18, 2020
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There’s something about the Holiday season. Whether it is the decorations in brick-and-mortar stores or at home, the theme of radio shows, or the ce...
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CRM November 2, 2020
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We got in touch with 100+ CRM experts to get insights into the state of CRM. Read on to know our profound learnings from the survey...
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Email Marketing October 30, 2020
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Marketers greatly rely on the Holiday season to drive profits, as it is the busiest time of the year that brings maximum conversions for businesses. T...
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Marketo October 28, 2020
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According to a survey by Marketo, 43% of respondents revealed that lead scoring was the top challenge faced by them. Wondering what lead scoring is? W...
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Marketo October 23, 2020
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Are you dealing with chaotic processes and workflows within your organization? If yes, you are not alone. So many business owners are struggling to tr...
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Banners October 21, 2020
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Can you feel the holiday vibes in the air already? Marketers sure can, and they’re busy giving their best shot to all their marketing efforts, inclu...
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Marketo September 28, 2020
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When you take a test drive for a new car, what do you do? You get the automobile expert to explain to you all the features that would help you get smo...
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