Let your Columbus Day email marketing help you sail the sale
Columbus Day is a great opportunity to promote “end-of-season” sales and subsequently, introduce products specific to the Holiday season.
Of course, your subscribers might be looking forward to “BIG” occasions like Halloween and Christmas but Columbus Day can be a great excuse to promote a discount offer and get customers to make a purchase.
Are you among the marketers who had almost forgotten about Columbus Day? Well, we are here to help you out and share some great Columbus Day email templates.
This Columbus Day, take inspiration from these top 10 Columbus Day email template designs we’ve collected for you and design something absolutely out-of-the-box:
1) Casual Male
Subject line: This Ship Has Almost Sailed. Final Hours!
The Columbus Day Sale headline along with an animated ship draws the subscriber’s attention and highlights the purpose of the email. The CTAs are neatly tucked in the first fold along with the discount coupon code. The hero image is compelling enough to drive the subscriber to take action. They have given the subscriber a provision to avail the offer online as well as in-store.
2) Stanley Korshak
Subject line: Final Hours! Our Sale is SAILING Away
The email is straightforward and clearly announces the 40% discount and “WOW40” coupon code. The GIF reflects a sense of urgency by emphasizing “FINAL HOURS”. It is a minimalistic email with ample white space and no distractions. The only thing missing is a preheader text.
Subject line: We’re starting off the week RIGHT
The theme of the email revolves around saving more by buying more and the text animation conveys that point pretty well. They have informed the subscriber about their discount pattern and how much they will save according to the amount they spend. The email does a good job of boosting brand visibility by sharing their social media handle @PROMGIRLXO. It would get more people to tag them on social media and build word-of-mouth publicity.
4) Inspire Uplift
Subject line: Happy Columbus Day!
As a gesture of goodwill for Columbus Day, Inspire Uplift has shared $5 OFF discount coupon that is applicable to any item on their website. The second fold gives the subscriber access to different kinds of products that they have, including home collection, garden, electronics, clothes and shoes, and beauty and health. What I have noticed is that brands do great work when it comes to following complicated email design best practices, but forget trivial stuff like preheader text. The same goes for this email too.
5) Moda Xpress
Subject line: [URGENT] ONE DAY left for $30 Off
The hero image of the email and the color scheme perfectly match the vibe of Columbus Day. The first fold ends with “DISCOVER YOUR DEAL BELOW” followed by an animated arrow that would entice the user to scroll further and check out the sequentially placed discount offers. The conversational tone of the email copy adds a human touch to the email, increasing the likelihood of conversions. The last part of the email talks about their 4 USPs, namely $7 flat rate shipping, 30 day returns, customer support, and PCI compliance with SSL Certificate.
Subject line: ? Columbus Day Clearance: Sail through these savings
The subject line itself sets the mood of the email. Once the subscribers open it, they would immediately get to learn about the Columbus Day clearance sale. On scrolling down, they have showcased the huge range of recommended glasses followed by additional offers like VIP Text Club, multifocal sale, and 25% on contact lenses. With all the design elements perfectly placed, it is an ideal email inspiration for everyone out there.
7) My Name Necklace
Subject line: ? Discover the Savings this Columbus Day
With an animated hero image, festive typography, and clear messaging for the discount offer, this is one of the Columbus email templates that impressed me the most. The second fold displayed 16 stunning necklaces that would tempt any (female) subscriber to hit the “SHOP NOW” button. The CTA “SAIL THE SALE” is smart enough to prompt action from the customers.
8) TANI USA
Subject line: Take $15 off $75 – Ends Tonight
Simplicity is the ultimate sophistication! This email proves the quote right. It does not complicate matters and subtly promotes their Columbus Day Friends & Family Event. The subsequent fold gives a sneak peek into what’s on sale during the week. It is a classic example of minimalism done right.
If you’ve overlooked Holidays like Columbus Day for the past few years, try something new this year.
Give a shot to Columbus Day emails and see how it goes.
In case you need any professional help with the same, Email Uplers is ready to help you out!
Just get in touch with us.