In email marketing, a merge tag is a piece of code that acts as a placeholder for data from your subscriber list. Read More
Tag Archives: email campaign
Email Marketing
October 10, 2024
Email marketing turned 45 this January. It has not only survived major disruptions but also left modern marketing channels far behind in terms of its uniqu...
Email Campaign Management
September 5, 2024
[This article was originally published on November 2023 and has been updated on Sep 5 2024]
Expanding ...
Salesforce Marketing Cloud
January 22, 2024
The future is personal. The distant, unseen customer is no longer a hypothetical persona, but a flesh-and-blood entity who has their own preferences, inter...
Salesforce Marketing Cloud
November 23, 2023
A MarTech stack, part of every email marketer’s arsenal, often tends to sprawl across multiple verticals- SEO, CMS, social media, and, of course, email. ...
CRM
November 16, 2023
Pardot AI is a suite of Artificial Intelligence functionalities that are integrated into the Salesforce Pardot marketing automation platform. These functio...