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Zurb (Foundation): The Framework to Design Better Responsive Emails

As 54% of emails are opened on a mobile device, your emails ought to be optimized for mobile email clients. Zurb is a responsive front-end framework t...

As 54% of emails are opened on a mobile device, your emails ought to be optimized for mobile email clients. Zurb is a responsive front-end framework to simplify the designing of emails that render well on every device.

It helps in creating a remarkable experience for the reader as it helps in navigating how different email clients handle HTML and offer tested patterns that work perfectly with Outlook and all other major email clients.

Are you struggling with creating emails that render well on Outlook? Read Outlook hacks here>>

Uplers understand the challenges with building responsive HTML emails. Therefore, to make HTML emails less taxing for you, Zurb framework can be used with CSS and Inky coding.

1.CSS Coding

We help you create HTML emails with inbuilt class as specified in the Zurb framework.

2. Inky Coding

The container tag of Inky coding is compatible with all email clients.


Type of Emails Created Through Zurb

1. Transactional Emails

Transactional emails can bring 6x the revenue of a normal marketing email. Here’s a list of the type of transactional emails that can be created with the help of Zurb.

  • Email address confirmations
  • Password resets
  • Purchase receipts
  • “Thank you” messages
  • Account balance updates
  • Weekly manifests
  • Auto-responders
  • Support requests
  • Cart abandonment
  • Monthly invoices
  • App error alerts
  • Automated re-engagement
  1. Marketing Emails

42% businesses find email as the most effective lead generation channel. The following is the list of the marketing emails commonly used by marketers.

  1. New product launches
  2. Sale emails
  3. Periodic deal alerts
  4. Newsletters
  5. Reminders
  6. Event invites

3. Drip Emails

Drip Emails drive 80% higher open rates when compared to single sends. Examples of drip emails that can be created through Zurb framework are as below:

  1. Welcome emails
  2. Onboarding
  3. Courses and classes
  4. Lead nurturing

Zurb Compatibility

  • Media query by Zurb does not work in Gmail Mobile App. Therefore, the desktop view will be considered in the Gmail Mobile App.
  • There is no Compatibility DPI Screen in Zurb.


ESP Support for Zurb Emails

Almost all the major Email Service Providers support Zurb emails.


Wrapping Up

Are you looking forward to getting beautiful Zurb emails designed and coded for every screen, web browser, and email client?
Get in touch with Uplers and we would love to help.

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Kevin George

Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing full-service email marketing companies. He is an email enthusiast at heart and loves to pen down email marketing content. You can reach him at or connect with him on LinkedIn.



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