Looking for a dedicated resource to efficiently, effectively and quantifiably manage your email marketing campaigns? Hire our email campaign specialists.
We assign you a dedicated subject matter expert who will get to the bottom of your project’s requirements and relegate the same to the dedicated campaign manager assigned to you. They’ll also continuously be on standby to help resolve procedural hiccups as and when they arise.
The email marketing professional you onboard will adhere diligently to all email deliverability practices to ensure your campaigns land where they belong- in your subscriber’s inboxes- without being marked by spam complaints.
Every campaign marketing manager is assigned a stand-in manager who will preside over their duties should they happen to become unavailable owing to unforeseeable circumstances. The stand-in manager ensures that work on your campaign continues uninterrupted, no matter what.
The campaign manager will employ several tools and strategies such as A/B testing, send time optimization, behavior-based segmentation, subject line, CTA, and content optimization, personalization, and marketing automation to make sure no stone is left unturned when it comes to the performance of your campaigns.
The manager will create a robust reporting framework to stay on top of your campaign’s performance. Additionally, our email marketing associate will carry out an in-depth analysis with the aim of improving your decision-making process and maximizing your ROI.
Our Campaign Managers are skilled to handle your end-to-end campaign management.
We strive to deliver excellence because that is what it takes to hit the bull's eye with your email campaigns.
You can hire a Campaign Manager of your choice at a cost as low as $1750.
You can choose from Campaign Managers of varying expertise levels as per your project requirement
The Campaign Manager will align themselves with your business and will be all set to join your team in just 5 days.
All our certified specialists execute your campaigns with a 99.98% error-free rate.
Marketo Certified Associate, 9 Years
Skills
With over 9 years of professional experience in the industry, Pratik is our Senior Email Marketing Manager. He is the maven everyone in the team looks up to when it comes to Marketo. He lives and breathes Email Marketing.
Senior CRM Manager, 7 Years
SkillsPriyanka is our Senior CRM Manager with 7 years of experience in the industry. Motivated and skilled, she is our wonder woman who creates email programs like no other. And when it comes to Marketo, she’s certainly the go-to expert.
HTML Developer, 1 Years
SkillsDisha is a campaign manager with one year of experience. Among the best Marketo experts we have, she is also expert at Email Campaign Set up & Deployment, Email Automation, and Migration.
Our Email campaign specialist will ensure your subscribers receive what they want by crafting targeted campaigns that align with each of your contact’s user profiles.
Our campaign manager’s unwavering commitment to deliverability, personalization and performance optimization ensures that your campaigns never fall short of driving the results you expect them to.
Everything from Email Campaigns to ESP Migration. And Beyond!
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In today’s digital world, your business doesn’t have to rely on local patrons anymore. You need to focus your attention on reaching customers where they are - online. And with the help of marketing and sales automation tools, you can reach customers worldwide.
That’s where CRM email marketing comes to play.
Success lies in knowing your customers well. That’s why you must invest in a good customer relationship management (CRM) tool. It will help you better understand your customers, design positive user experiences (UX), and ultimately improve business relationships.
So what is CRM email marketing?
CRM email marketing is email marketing that leverages CRM tools to create and send personalized, and thus more effective, email marketing campaigns to your customers. This will not only help you drive sales but will also help you build meaningful relationships with your customers.
Starting from the days of yore when filing cabinets were filled to the brim with treasure chests of data to today, where customer data can easily be stored, managed, and used from a single source - a CRM.
While CRMs have primarily been a sales tool, they have recently become an integral part of marketing as well - especially email marketing. The wealth of data and efficiency they bring to the table have sparked an evolution in the way email marketing is done. Here are a few changes to marketing that can be attributed to CRM technology:
CRMs have evolved a lot in recent years to the point of becoming a tool marketers are turning to to fire up their marketing strategies, Including our subject for today - CRM email marketing.
Is all the hype around CRM email marketing just marketing speak by the companies that peddle CRMs or is it a strategy worth incorporating into your marketing strategy?
Perhaps a look at the advantages of CRM email marketing will help you decide. Here are the top 4:
With so many brands vying for the same customers, it has become challenging to stand out from the crowd. Fortunately, with a CRM in place, you can. Thanks to all the data you collect at different touchpoints along your customer journey, you can create highly personalized email campaigns. With research showing that 80% of consumers prefer to do business with brands that offer personalized experiences, CRM email marketing is a strategy you can’t ignore.
The power of CRM software lies in its capabilities to allow you to set trigger events that allow you to send automated messages. Triggered by an action performed by your customer, this means you can send the right message to the right person at the right time. It’s this level of personalization that makes CRM email marketing so effective.
Another advantage that CRM email marketing brings to the table is that it is 40X more effective at customer acquisition than other marketing channels like social media. While email may seem to be one of the oldest of the marketing technologies around, it hasn’t lost its potency.
One of the biggest advantages of CRM email marketing is the phenomenal ROI opportunities it affords your campaigns. With ROIs as high as 3800% ($38 for every $1 spent), no sane marketer can ignore the value of CRM email marketing.
Winning a customer is good for business, but it doesn’t help you grow and succeed. Retaining customers does. And that’s where CRM email marketing comes to play. It affords you the opportunity to create meaningful (and lasting) relationships with your customers by allowing you to send them relevant, valuable, and targeted messaging - pre and post sale.
Research shows that once a customer buys from you, there’s a 32% chance that they’ll buy from you again. And the more times they come back, the higher the chances of them becoming loyal to your brand.
It’s undeniable - CRM email marketing must be part of your overall marketing strategy. But what features must you look for in a CRM if you’re to use it for CRM email marketing successfully?
Data is the currency of the digital age. That’s why one of the first things to look at when shopping for a CRM is its ability to collect, retain, store, and process customer data. Every piece of data you can collect as your customers go through your funnel is critical to your creating effective email campaigns.
Segmenting your email list is key to creating hyper-personalized email campaigns - campaigns that can help give your revenue a 760% boost. A CRM that offers advanced segmentation capabilities is a great investment as it will quickly help you recoup your investment. With the rise of omnichannel marketing, it’s common for customers to interact with your brand across different channels. A good CRM can gather data across these channels and use it to filter customers into relevant segments that you can send personalized emails to.
Automated emails have been proven to generate 320% more revenue than non-automated emails. That’s why automated email nurturing is an integral feature of CRM email marketing. A CRM that’s easy to use, especially when it comes to setting triggers and workflows for automated campaigns, is a must for any marketer.
To efficiently collect data, your CRM must easily integrate with other tools in your marketing tool stack. From your website to social media and every other channel you use to market your brand and products, a good CRM must integrate well and manage to collect data from most (if not all) of them.
An important feature of a CRM that you must never overlook is its ability to analyze data from campaigns and produce a detailed report. A good CRM will help you measure your email campaigns’ impact by providing data on important metrics. Not only that, but it will help you (or your CRM manager) turn that data into actionable steps to improve the next iteration of your email marketing campaign.
Now that you know what you need to look for in a CRM, let’s go CRM shopping.
Ready to jump into the world of CRM email marketing?
Then let’s quickly take a look at the top 10 CRMs you can use for your email marketing.
If there’s a name that’s become synonymous with CRMs, it’s Hubspot. Not only has it been around longer than most platforms, but it also has several other advantages too. One of those is a powerful free plan. However, the free plan does not include mass email sending. To unlock that and more features you can upgrade to their paid plans that start at $50/month.
Lauded for its ease of use, Hubspot definitely deserves a top spot among the best CRMs for email marketing.
Formerly known as Infusionsoft, Keap is another CRM that you must consider if you’re shopping for a CRM that can help you with your email marketing. Keap is an all-in-one marketing automation and CRM that features contact management, sales automation, and email marketing tools. Designed primarily for e-commerce businesses, it has powerful lead generation and nurturing capabilities.
Keap offers some of the most advanced features you’ll find in any CRM on the market, making the $199 to $399 per month pricing well worth it.
Pardot by Salesforce is one of the most popular CRMs used by B2B brands. As can be expected from any product by Salesforce, Pardot is a powerful and feature-rich platform that will easily help you meet your marketing goals.
While Pardot is a great CRM for email marketing, it requires some technical knowledge to set it up. And the fact that pricing starts at $1,250/month puts it out of reach for many small businesses.
Zoho is a CRM designed and built with small businesses in mind. With a robust set of productivity tools ranging from a word processor to accounting software, it's an all-in-one platform that you can use for all aspects of your business. To use it for CRM email marketing, you’ll have to integrate it with Zoho Campaigns, Zoho’s dedicated email marketing tool.
With plans starting from $12/month, Zoho is one of the most affordable solutions on the market for CRM email marketing.
Another CRM you need to consider adding to your marketing tool stack is Freshsales. With an AI-powered lead scoring system, built-in phone, and much more, Freshsales streamlines your marketing and sales, enabling you to nurture and convert your leads efficiently. The drawback to Freshsales is the limitations set on the number of emails you can send in a day (200/day on the lowest tier to 1000/day on the highest tier).
Freshsales comes with an intuitive and easy to use interface, making it one of the fan-favorite CRMs on the market. Add to that the fact that it has 4 pocket-friendly pricing tiers (starting at $12/month) and it certainly could be the best CRM for small to medium-sized businesses.
Insightly is another CRM that has proven itself more than capable of helping you run successful email marketing campaigns. Boasting of being a marketing, sales, and productivity tool in one, Insightly is packed with so many features your campaigns are bound to benefit from
Insightly’s pricing plans are a bit unique in that you can choose between the CRM (starting at $29/month) or marketing automation (starting at $299/month) or simply build your own bundle.
Another marketing automation platform that can serve you well as a CRM email marketing tool is ActiveCampaign. The platform affords you extensive email marketing features and multi-platform messaging among other automated marketing functions. Due to its extensive feature-set, you can expect the pricing to be steeper than other alternatives on the market. With plans starting at $111/month to $399/month, it certainly isn’t a budget option.
For an all-in-one platform designed to help you easily capture, nurture, and convert leads, ActiveCampaign is one of your best bets. It’s segmentation and automation capabilities also make it a great CRM for email marketing.
Being one of the new kids on the block hasn’t stopped Autopilot from taking on the big boys in the industry. And they’re doing a pretty good job of it too. With a modern-looking and easy to use interface, the platform was designed to make marketing automation easy.
With pricing starting at $49/month for 2000 contacts and unlimited emails, Autopilot offers some the best value you’ll find in a CRM capable of running email campaigns.
GetResponse was built primarily as an email marketing tool, making it one of the best tools for CRM email marketing. Boasting a lot of features you won’t find in similarly priced competitors, you won’t go wrong with this CRM.
GetResponse is packed chock-full of tools to help you drive customer engagement and sales, making it one of the best CRMs for email marketing. Unfortunately, GetResponse doesn’t offer a free plan. Plans start as low as $15/month for 1,000 subscribers, making GetResponse one of the best value CRM tools for email marketing.
AgileCRM is another CRM that has been around for a while and has gained popularity among small businesses. The reasons for its popularity include being affordable as well as easy to use. With plans starting at $8.99/month for 10,000 contacts, AgileCRM offers one of the sweetest deals on the market.
With a landing page builder as well as multichannel marketing capabilities, AgileCRM offers a lot of features that will help you succeed with your CRM email marketing.
Now that you’ve sorted out your CRM, it’s time to start sending your marketing emails, right?
Not quite. You still need a team behind your CRM. Here are some of the roles you need to create the perfect CRM team (with their key responsibilities)
Data is the currency of the digital age. That’s why one of the first things to look at when shopping for a CRM is its ability to collect, retain, store, and process customer data. Every piece of data you can collect as your customers go through your funnel is critical to your creating effective email campaigns.
As you build your CRM team, one of the most important roles you need to fill is that of the CRM manager or email marketing manager depending on what you choose to call them.
So what is a CRM manager?
In a nutshell, a CRM manager is the person responsible for designing, implementing, and maintaining the systems that manage your customer relationships.
Here are the detailed responsibilities of a CRM manager below:
Overall, the CRM manager works with customer service, marketing staff, and operations to help your brand maintain a customer-focused attitude. This helps everyone focus on activities that create lifetime customers - of which email plays a big role. However, the overall responsibilities will be determined on where you want to take your brand and the structure of your company.
This means a CRM manager must have in-depth knowledge of marketing (particularly email marketing) and must be able to innovate customer acquisition and retention activities. That’s above having expert-level knowledge of CRMs and their capabilities as well as limitations.
For such a critical role, you’ll need to hire a dedicated CRM manager/email marketing manager, right?
It all depends on your situation. Let’s briefly look at whether you really should hire a CRM manager or outsource the task to experts.
Between Hiring a CRM manager/email marketing manager or outsourcing, which of the two is better?
Due to the ever-changing trends in customer behavior and marketing trends, the roles and responsibilities of a CRM manager are always evolving. Couple that with advancements in technology and you could add life-long learning to the list of responsibilities an email marketing manager should carry.
Here’s a brief comparison of the difference between hiring a CRM manager/email marketing manager and outsourcing to professionals:
| In-House CRM Manager/Email Marketing Manager | Outsourcing to an Agency |
|---|---|
| Slow to catch up to and adopt market trends due to company bureaucracy. | Quick to adopt market trends as there’s less bureaucracy. |
| Costs an average of $79,370/year on salary alone. This doesn’t include other associated expenses like pension contributions, educational expenses, and other employee-related expenses. | Costs about $2500/month (no long term commitments and other expenses connected to employing a permanent employee). |
| Extra burden on HR and overall company overheads. | No need to be involved in recruiting and footing of related overhead expenses. |
| Limited by tunnel vision and less exposure to the broader email marketing industry. | Has a pulse on industry best practices, trends, and advancements in technology. |
| Skillset is more generalized and confined to your particular industry. | Have more specialized skills due to being involved with many different clients and running campaigns in different industries. |
So when should you hire an in-house CRM manager/email marketing manager?
Simple. When the scope of work requires it and the expense is justifiable.
Finding the right CRM manager (email marketing manager) is not easy. That’s because it’s a role that demands many different skills and abilities that few possess. Here are a few tips to help you find yours:
Knowing what you want to achieve with your CRM email marketing will help you identify the skills needed to succeed.
A detailed job description is key to helping you and your potential CRM manager know if you’re compatible. It helps set expectations right from the start, making sure each party knows what they’re getting into.
Knowing what to look for in an email marketing manager is one thing. But you also need to know where to look. Sure, you can score job sites like Fiverr or Upwork, but in most cases, you’ll have to kiss a few frogs before you find your prince.
This is one other great reason to go the agency route. Most skilled email campaign managers work at agencies that specialize in email marketing. Find an agency that has a good track record and has authentic customer reviews to boot.
While most of the responsibility of running a successful CRM email campaign rests on the CRM manager, it takes teamwork to pull off a successful campaign. Here are some of the team members you’ll need in your ideal CRM team:
1.1 seconds. That’s all you have to convince your recipient to read the rest of your email. That’s why email design is so important. And that’s why your team needs a skilled email designer who knows how to design html emails that hook your readers’ attention.
While you can use pre-built templates in your email marketing campaigns, they just won’t achieve the same results as a custom-designed email. That’s why you must have an email designer on your ideal CRM team.
Email developers are mainly responsible for turning the design teams’ ideas into functional html emails. After all, it takes more than just aesthetics to create high-converting emails.
HTML emails are an integral part of a successful email campaign. You must make sure that you have a good HTML email developer on your team to ensure that your emails render properly across all platforms and devices. They must all function as they’re supposed to.
The copywriter's main responsibility is to craft messaging that resonates with your audience. They also need to ensure that the content they create for your emails moves readers into taking action.
Data is crucial to designing and running a successful email campaign. It’s also critical to understanding how a campaign performed and what can be improved in subsequent campaigns.
This is where your email data analyst comes in.
While your CRM may give you detailed reports of campaign performance, it takes a trained eye and mind to interpret that data into meaningful and actionable information.
One person can’t run an effective CRM email marketing campaign. Teamwork is the name of the game. And while building your dream team may be a pipe dream due to financial constraints, you can always outsource to an already built team - an email marketing agency.
One of the biggest advantages of using a CRM for email marketing is that it helps you create positive interactions with your customers. These are important to increasing:
But this will only happen if you follow CRM email marketing best practices that result in said positive interactions. Here are the top 5 best practices to implement with each campaign:
CRMs are powerful tools that draw data from different sources. Aggregate all the data from every tool and platform integrated into your CRM to give you a better picture of your customers. CRMs also help to effectively manage the data. You must follow proper data management protocols to ensure data is used ethically.
Using the CRM data you have aggregated, create personalized experiences. This can be done by using relevant triggers and sending personalized messages.
Most CRMs come with an in-built tracking and analytics dashboard. Use this to track your campaign’s performance in real-time. This will help you adjust your campaign where and when necessary, increasing its success rate.
Use the data from your campaigns to identify hard and soft bounces and address them accordingly. You can try sending campaigns to addresses with soft bounces for a couple of times. But if they continue bouncing, it’s best to stop and remove them from your list.
Hard bounces are a result of a permanent technical fault. Because of this, email addresses that experience a hard bounce should immediately be removed from your database.
It may go without saying, but the main purpose of running CRM email marketing campaigns is to enable you to automate every email you send. Not only does this enable you to send bulk messages efficiently, but automation also helps increase revenue by as much as 320%.
CRM email marketing should be an integral part of your marketing strategy. The level of personalization it brings to your marketing results in a boost in engagement and conversions. Not only that, but it also helps you build meaningful and lasting relationships with your customers.
CRM email marketing is a powerful marketing strategy that drives tremendous results. However, to effectively pull it off, you’ll need an experienced team to run your campaigns.
We shall get back to you within a few hours.
An email campaign manager is responsible for end-to-end email campaign management starting from handling the assets, setting up the campaign, validating it, and reporting. A professional email campaign manager is skilled in various ESPs and helps in building email marketing strategies that bring results. They also analyze the campaigns and offer recommendations to optimize them.
With Email Uplers, you get to choose from three levels of campaign managers based on your needs: Campaign Manager, Campaign Specialist, and Campaign Expert.
Campaign manager, specialist, and expert are three different levels of campaign managers you can hire. A campaign manager plots out and maintains the email calendar, is responsible for file health, forecasting, testing for daily batch and blast emails, driving optimization, carrying out customer segmentation, and optimizing landing pages.
A campaign specialist helps in building email marketing strategies to match business goals. Along with your ESP account manager and IT team, they focus on improving channel effectiveness.
If you are looking for daily hands-on execution of your email programs, a campaign expert is the right choice for you. They think strategically to impart a cohesive customer experience across channels. These professionals also help with email reporting and ROI analysis.
Email campaign management involves too many intricate processes that can be time-consuming and difficult to manage. An email marketing campaign manager handles all end-to-end tasks with ease and allows you to focus on driving business growth. Our certified specialists execute your campaigns at a 99.98% error-free rate.
To choose the right campaign manager, you must figure out your requirements at the outset. Determine your goals and the processes you need help with. Accordingly, you can hire from the three levels of resources, namely campaign manager, specialist, and expert.
It depends on your specific requirement. If you do not run frequent campaigns, you can opt for a part-time manager and if you have quite a few campaigns to run, a ful-time resource should be the best choice. Whatever you choose, they will work like an extended team for you, in your time zone.
You can hire dedicated email campaign managers at $1750 per month per resource for non-enterprise ESPs. If you need help with an enterprise ESP like Salesforce or Marketo, the price will vary.
There are no hard and fast rules about the contract length of the campaign managers. However, we strongly recommend that you avail of the resources for at least 3 months.
Yes, we offer migration services to transition your email marketing campaign management to custom email marketing automation experts or specialists. Our team will work closely with you to understand your specific needs and goals, and then tailor our services to provide advanced automation solutions that maximize efficiency and effectiveness. Whether you're looking to streamline your workflows, enhance segmentation and personalization, or implement complex automated campaigns, our custom email marketing automation experts can help take your email marketing to the next level. Contact us to learn more about our migration services for email marketing campaign management.
