Another day, another million emails!
This sounds convincing because the email network is vast and exponentially expanding. Roughly 294 billion emails were sent and received each day in 2019 and the count is expected to rise to over 347 billion daily emails by 2022.
Now imagine only 70% of these emails to be marketing emails that are campaign oriented and sent with any sort of designated email template design. That comes to a requirement of nearly 243 billion daily email templates by the year 2022. Overwhelming isn’t it? But totally believable, because emails still remain a salient part of the digital marketing front when it comes to marketing and business communication.
Emails – being so imperative – the process of making them accessible, actionable, and measurable, needs utmost attention. Therefore, for email developers, it takes more than just being able to code templates, and as a marketer, it takes more effort to hire the right one! Today, we are going to talk about what it takes to hire just the right kind of email developer for your email marketing needs. But before that, there are certain questions you need to ask yourself as an email marketer, business, or as an email marketing agency.
Questions to ask yourself before hiring an email developer
Before we jump on to the part where we discuss how to evaluate a developer, it is vital that you understand pre, execution, and post stages of needing an email developer. There are a series of questions that you need to ask yourself for deciding why and what kind of developer you need (or don’t).
- What are the current and future workloads for your email templates inflow?
- What all kinds of email template designs are you looking for?
- Do you need an expert who specializes in one coding language or want someone with multi-framework coding expertise?
- What is your budget and how calculative it is from the ROI perspective?
- Are you looking for someone who can design hand-coded email templates for you or you seek other aspects like an eye for visual details, content, and more?
- How flexible your team can be around a new member? (if you hire someone inhouse)
- Whether to hire an in-house email developer or to outsource the service?
- What email service providers (ESPs) are you planning to work on?
By answering these questions, you can conclude about the kind of email developer your business is looking for. Now let’s get to business with considerable steps to take while hiring an email developer.
Step #1: Study Your Email Marketing Efforts
The first step for hiring an HTML email developer is to analyze your email marketing efforts. The kinds of email marketing campaigns you run, frequency of weekly/monthly email template requirements, type of template designs you expect from the developer, and email marketing tools you use.
Step #2: Seek The HTML Expertise That Fits
It may sound like a no-brainer because hiring an email developer is all about HTML coding expertise, except it’s a little more complex. As mentioned in step #1, you need to analyze the email marketing tools you are using to create and manage templates. If your ESP provides a customizable, free email template library, you need a developer who is well-versed with code alterations to make the templates ready and responsive.
On the other hand, if you are looking for an advanced email developer, check his/her basic front-end web development skills meaning HTML and CSS. An email developer’s coding skills depend on his/her abilities to craft pixel-perfect templates that are compatible with email clients (with fallbacks for the non-supported ones) and are renderable across devices.
Step #3: Design and Soft-skill Requisites
Apart from the technical coding skills, when you want to hire an email template developer, there are numerous design and soft-skill requisites to consider too. From the design aspect, the person should be well-versed with tools like Adobe Creative Suite, Sketch, Invision, Figma, Zaplin, or more. He/she should also possess an eye for details when it comes to overall template aesthetic, and time management skills for quick TAT. These design and interpersonal skills are much-needed in a fast-paced industry like email marketing.
Step #4: Email Renders and Integrations
When you’re investing time and efforts in finding a resourceful HTML email developer, keep in mind the person’s experience in dealing with various email clients and how good they are with designing templates that render on most of them. Moreover, if your business is integrated with ESPs like Mailchimp, Marketo, SalesForce, and more, the developer’s core job is to adopt the variations occurring with different ESPs to produce responsive designs that flawlessly work for email clients, ESPs, and end-users.
Step #5: To Opt In-house or Consider Remote
Now that we are clear with technical, design, and compliance parts of hiring an email developer, the next step is to decide the kind of employment. Many a time, someone who is perfect for the job, fits in the payroll criteria, and is willing to accept the work might not be at the location where your business or team is. For those times, either you convince them to relocate and join your in-house team or allow them to work remotely as an extended member with all the employee benefits except for the premise. There are pros and cons to this, but ultimately talent overrules every obstacle there is! The decision is crucial because you know your work culture and the team better to onboard (or not) a remote developer.
This 5-step hiring guide covers all aspects that can lead you through the hiring process. But here’s another option you can consider.
An Option Worth a Shot: Dedicated HTML Email Development Services
Outsourcing is like a blessing for digital agencies, and as far as email marketing is concerned, from designing responsive email templates, to integrate ESPs, migrate them, manage campaigns and set up email automation campaigns, businesses can make the most out of the pool of talent that’s not bound to any boundaries.
Hiring Dedicated HTML Email Developers from a prowess agency like Email Uplers can be an ultimate answer to all your email marketing requirements! The dedicated teams (which you can upscale or downscale as per your needs) and developers are particularly assigned to your needs and assistance. It is like having an extended team working for you from afar with a lot of hands-on benefits than that of a remote worker. Hiring an agency for your email development chores can:
- Be amazingly cost-effective
- Provides an array of skill sets
- Be more flexible
- Improve scalability
- Understand competition better
- Be result-driven, and
- Provide creative perspectives to designs and execution
Hiring an email developer can be a daunting task if your requirements are specialized and unique. But, following this 5-step hiring guide will definitely make it easier for you to churn out the talent as per your email marketing stipulations. If you don’t want to go through any of these troubles, remember, there are dedicated HTML email developers just a call away!