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Easter emails

Eggcellent Email Inspirations for Easter Campaigns

Hoppity, Hoppity, Easter’s on its way! …And your customers are probably making up their mind on how to celebrate the Spring holiday. Approximately...

Hoppity, Hoppity, Easter’s on its way!

…And your customers are probably making up their mind on how to celebrate the Spring holiday. Approximately eight out of 10 adults in U.S. are all set to celebrate Easter and spend an average of $151 on clothing, candy, cards, and flowers. The remaining customers who are not very keen on celebrating the holiday are also likely to get tempted by the Easter bounties. Roughly half of the customers who are not planning to celebrate the occasion are willing to avail the Easter offers and spend around $19.

The population under 35 years of age celebrate the day most enthusiastically when compared to the older age group.

easter email campaign statistics

To make sure that you can bring in profitable business for your brand, you ought to engage more users and compel them to buy.

Nothing better than working on your email campaigns to drive higher ROI!

We found out some glimpse-stealing creatives that can make your Easter email campaigns perform exceptionally well. Take a look and get inspired!

Baker Ross

The highlight of the email by Baker Ross is the choice of colors and font style. They have cleverly promoted their offers in the first fold itself with the images of the products in the next scroll. The next section includes free craft ideas for kids with attractive images that would ignite creativity in the reader’s mind. The email ends with the perquisites of shopping with them, namely money-back guarantee, 100% price match promise and awesome reviews on Trustpilot. They have also provided links to their social media channels.

easter email campaign -baker ross


The cute GIF grabs the recipients’ attention as soon as they open the email. The purpose of the email is evident from the imagery as well as the text and CTA. For those who are unable to see the images, they have also conveyed the message in plain text.

The only minus point is that there is a spelling error (Wekeend instead of weekend) right at the top of the email. Proofreading is one of the most important tasks before deploying any email campaign, lest you end up making such a mistake.

easter-zooshoo email

Cotton On Kids

Cotton On Kids writes an elaborative preheader text that instantly conveys what the email is about. The opening text “hop to it” and hero image of two kids work like a cherry on the cake and emit Easter vibes. They have effectively promoted their personalized collection with the help of cute GIFs. The last section encourages the user to visit their social media channels and ‘follow the fun’. Overall it is a great email that sets the Easter mood and inspires the reader to purchase.



The email by Hershey’s leaves the subscriber craving for their delicious chocolates with a GIF and at the same time, participate in their photo contest “The CADBURY Bunny Tryouts”. They have also promoted their mini eggs milk chocolate with a tempting CTA “OO LA LA”. They even have a well-designed landing page that perfectly complements the email.



Butlin’s sets the perfect example of planning your email campaigns early. They have started the promotion for their Easter offers for 2019 right from October 2018.


In February 2019, they have sent another email that promotes their pools and inspire wanderlust in the travel enthusiasts.



Whether it is the eye-catchy headline or an attractive GIF image, this email gives the perfect feel of Easter. This is probably the first in their series of Easter emails with no particular offer, but the CTA is right above the image in bold; this will entice the subscribers to visit the online store to view the new arrivals.

Crate&Barrel Easter Email

Personal Creations

A colorful and attractive email by Personal Creations that promotes its Easter sale offers. The title and copy make the email appealing, and the GIF animation makes the special offer email template stand out. The bold color used for the CTA complements well with the overall design and persuades the viewers to click and shop.

Personal Creations Easter Email


When it comes to Easter celebrations, Hallmark gathers all the heartwarming feelings. The bunny with chocolate is too adorable to avoid. The provided copy does appeal to the subscribers and the multiple CTAs are just enough to make this Easter email an eggciting one.

Hallmark Easter Email

Harry & David

Harry & David’s email is a creative one that speaks about the Easter happiness from the very first glimpse. The email is vibrant enough to get the attention and the copy is bold to steal the subscribers’ notice within the first blink.

Harry & David Easter Email

Wrapping Up

If you too are struggling with Easter emails that can win hearts, then worry no more. We can help you design and code emails as per your business needs.

happy easter

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Kevin is the Head of Marketing at Email Uplers, one of the fastest-growing email design and coding companies. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage, share insights with fellow marketers, and enjoys sharing his thoughts on the latest email marketing best practices.

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